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<i class="fa fa-info-circle"></i> RTFM Please |
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RTFM Please - The Dev Marketing Source |
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Most technical products have difficulty properly telling their engineering story. While one developer advocate can do wonders - I help flip this paradigm and evolve your engineers into your product champions and advocates, to help define your strategic technical narrative, and drive developer-first adoption.
<p>‘But my engineers <em>don’t like</em> to write content’, you say. ‘And my engineers don’t like to <em>do talks</em>’.</p>
<h4>This is where I can <strong style="text-transform: uppercase; color:turquoise; font-family: monospace;">help</strong>:</h4>
<span style="font-size:22px;">
<i class="fa fa-question" style="color:turquoise;"></i> extract excellent engineering stories from your teams with <em style="font-weight: 700; color: turquoise;">minimal friction</em> for your developers <br/><i class="fa fa-info" style="color:turquoise;"></i> simplify messaging into <em style="font-weight: 700; color: turquoise;">practically understandable concepts</em> for devs (no marketing fluff)<br/><i class="fa fa-lightbulb-o" style="color:turquoise;"></i> optimize product stories for technical audiences - by developers for developers, with some much-needed <em style="font-weight: 700; color: turquoise;">marketing flair</em><br/><i class="fa fa-code" style="color:turquoise;"></i> get these stories and products in front of the <em style="font-weight: 700; color: turquoise;">right users</em><br/><i class="fa fa-star" style="color:turquoise;"></i> advocate by empowering internal and external <em style="font-weight: 700; color: turquoise;">product champions</em> to spread the gospel<br/>
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<h4>How does it <em style="font-weight: 900; font-family: monospace; color: turquoise;">work?</em></h4>
<p>I can provide you with the content, strategy and tools to create engineering brand equity, and accelerate adoption of technology products. <br/>Some of the stuff <em style="font-weight: 700; color: turquoise;">I can do:</em></p>
<ul class="icons"><li><i class="icon fa-cog" style="color: turquoise;"></i> Technical Product Marketing </li><li><i class="icon fa-cog" style="color: #d95374;"></i> Technical Brand Equity and Management</li><li><i class="icon fa-cog" style="color: #c0d44f;"></i> Excellent Deep Tech Content</li><li><i class="icon fa-cog" style="color: #faa344;"></i> Outbound and Promotion to Relevant Tech Communities</li><li><i class="icon fa-cog" style="color: #a472d4;"></i> Dev & Tech Event Production </li><li><i class="icon fa-cog" style="color: #84d3f6;"></i> Networking, Reach & Growth</li></ul>
<h2 style="text-transform: uppercase; color:turquoise; font-family: monospace;"><i class="fa fa-star-o"></i> Samples of Work</h2>
CONTENT
Highlights of content extracted from engineers:
- Salting Your Spark to Scale
- Rewriting an API Gateway Service from Clojure to Golang: AppsFlyer Experience Report
- The State of Open Source Security 2020
- How to Achieve Ironclad Serverless Security
<p>Snapshot of content edited <em style="font-weight: 700; color: turquoise;">with</em> engineers:</p>
<ul>
<li><a href="https://devops.com/designing-engineering-teams-for-scale/" target="_blank">Designing Engineering Teams for Scale</a></li>
<li><a href="https://medium.com/appsflyer/three-tips-for-managing-technical-debt-while-maintaining-developer-velocity-and-sanity-f3d4a080052c" target="_blank">Translation from Hebrew: Three Tips for Managing Technical Debt: While Maintaining Developer Velocity (and Sanity)</a></li>
<li><a href="https://www.infoq.com/articles/applied-probability-unstructured-events-theta-sketches/" target="_blank">Applied Probability - Counting Large Set of Unstructured Events with Theta Sketches</a></li>
<li><a href="https://medium.com/appsflyer/repl-based-debugging-in-clojure-278fb468a33" target="_blank">REPL Based Debugging in Clojure</a></li>
<li><a href="https://medium.com/appsflyer/how-appsflyer-uses-apache-airflow-to-run-over-3-5k-daily-jobs-and-more-683106cb24fc" target="_blank">How AppsFlyer uses Apache Airflow to run more than 3.5k daily jobs</a></li>
</ul>
<p style="font-weight: 700; color: turquoise;">Content curation:</p>
<p>Influencer Blog Post Series - Curation & Editing: <a href="https://devseccon.com/secadvent-2020" target="_blank"><span style="font-weight: 700; color: turquoise;">SecAdvent 2020</span></a></p>
Some seeded podcast opportunities:<br/>
<a href="https://devchat.tv/js-jabber/jsj-456-developer-first-security-and-security-tooling-for-developers-with-liran-tal-brian-vermeer/" target="_blank">Javascript Jabber </a> <i class="icon fa-cog" style="color: turquoise;"></i> <a href="https://www.jonobacon.com/2020/07/14/alyssa-miller-from-snyk-on-the-state-of-open-source-security/" target="_blank"> Conversations with Bacon </a> <i class="icon fa-cog" style="color: #d95374;"></i> <a href="https://www.arresteddevops.com/state-of-open-source-security/" target="_blank"> Arrested DevOps </a> <i class="icon fa-cog" style="color: #c0d44f;"></i> <a href="https://www.reversim.com/2020/11/398-with-danny-grander-from-snyk.html" target="_blank"> Reversim [HEB] </a> <i class="icon fa-cog" style="color: #a472d4;"></i> <a href="https://opensourcesecuritypodcast.libsyn.com/episode-205-the-state-of-open-source-security-with-alyssa-miller-from-snyk" target="_blank"> The Open Source Security Podcast </a> <i class="icon fa-cog" style="color: #84d3f6;"></i> <a href="hhttps://www.pageittothelimit.com/dependency-security-with-liran-tal/" target="_blank"> Page it to the Limit</a>
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</details>
<details><summary><strong>EVENTS</strong></summary>
<ul>
<li><span style="font-weight: 700; color: turquoise;">Speaker & Talk Database: </span><a href="https://github.com/AppsFlyer/engineering-org-resources" target="_blank"> AppsFlyer Sample</a></li>
<li><span style="font-weight: 700; color: turquoise;">Hackathon Production: </span> <i class="icon fa-link" style="color: #c0d44f;"></i><a href="https://hackweek.dev" target="_blank"> Hackathon Website </a> <i class="icon fa-play" style="color: #c0d44f;"></i> <a href="https://www.youtube.com/watch?v=j6g9Ea38EtI" target="_blank"> Hackathon Post-Event Video</a></li>
<li><span style="font-weight: 700; color: turquoise;">Event Production:</span><a href="https://devopsdaystlv.com" target="_blank"> DevOpsDays TLV </a> <i class="icon fa-cog" style="color: #faa344;"></i> <a href="https://cloudnativeisrael.com" target="_blank"> Cloud Native Day Tel Aviv </a> <i class="icon fa-cog" style="color: #d95374;"></i> <a href="https://statscraft.org.il" target="_blank">Statscraft </a> <i class="icon fa-cog" style="color: #c0d44f;"></i> <a href="https://tlvcommunity.dev" target="_blank"> Community Summit TLV </a> <i class="icon fa-cog" style="color: #a472d4;"></i> <a href="https://www.devseccon.com/pf/devseccon24-2020/" target="_blank"> DevSecCon24</a></li>
</ul>
Snapshot of Top-Tier Speaking Opportunities:
<ul>
<li><span style="font-weight: 700; color: turquoise;">Technology-Specific Events:</span><a href="https://videos.confluent.io/watch/6KNS8GhQZ5EhKFC2iwz8uW" target="_blank"> Kafka Summit </a> <i class="icon fa-cog" style="color: #faa344"></i> <a href="https://www.youtube.com/watch?v=z_6tVRCyJxs" target="_blank"> Gitlab Commit </a> <i class="icon fa-cog" style="color: #d95374;"></i> <a href="https://www.youtube.com/watch?v=kul9MTB0niE" target="_blank">SwampUP </a> <i class="icon fa-cog" style="color: #c0d44f;"></i> <a href="https://www.youtube.com/watch?v=9MzaGFdPfg4&list=PLTGtoghhCRrWLvMGAED5n-haDnNOW8eec&index=18" target="_blank"> AWS RE:Invent </a> <i class="icon fa-cog" style="color: #a472d4;"></i> Google Cloud Summit - Keynote</li>
<li><span style="font-weight: 700; color: turquoise;">Leading Industry Events:</span><a href="https://www.youtube.com/watch?v=HKRJZVjYW4Q&list=PLTGtoghhCRrWLvMGAED5n-haDnNOW8eec&index=17" target="_blank"> Velocity </a> <i class="icon fa-cog" style="color: #faa344"></i> <a href="https://www.youtube.com/watch?v=tjjeaCtsw_M&list=PLTGtoghhCRrWLvMGAED5n-haDnNOW8eec&index=16" target="_blank"> Strata Data </a> <i class="icon fa-cog" style="color: #d95374;"></i> <a href="https://www.youtube.com/watch?v=F4TUYdjfvsc&list=PLTGtoghhCRrWLvMGAED5n-haDnNOW8eec&index=8" target="_blank">Devoxx [Workshop] </a> <i class="icon fa-cog" style="color: #c0d44f;"></i> <a href="https://www.youtube.com/watch?v=_c6kSKrhTz8&list=PLTGtoghhCRrWLvMGAED5n-haDnNOW8eec&index=10" target="_blank"> Devoxx [Talk] </a> <i class="icon fa-cog" style="color: #a472d4;"></i><a href="https://www.youtube.com/watch?v=aSceJNfIARc" target="_blank"> Codemotion</a></li>
<li><span style="font-weight: 700; color: turquoise;">Ecosystem Specific Events:</span><a href="https://www.youtube.com/watch?v=asqgKaUMXq0" target="_blank"> ReactNext </a> <i class="icon fa-cog" style="color: #faa344"></i> <a href="https://www.youtube.com/watch?v=vUEKL8zekXc" target="_blank"> GoLab </a> <i class="icon fa-cog" style="color: #d95374;"></i> <a href="https://www.youtube.com/watch?v=cc9NJSf0hfc" target="_blank">Gophercon TLV </a> <i class="icon fa-cog" style="color: #c0d44f;"></i> <a href="https://www.youtube.com/watch?v=VgROF_J9ypU&list=PLTGtoghhCRrWLvMGAED5n-haDnNOW8eec&index=12" target="_blank"> Clojure Conferences</a> [MANY - ONE SAMPLE] </li>
<li><span style="font-weight: 700; color: turquoise;">Leading Israeli Events:</span><a href="https://www.youtube.com/watch?v=Fg1SJufaHOs" target="_blank"> DevOpsDays </a> <i class="icon fa-cog" style="color: #faa344"></i> <a href="https://www.youtube.com/watch?v=Wq0i7VD7-ug" target="_blank"> Cloud Native & OSS Day </a> <i class="icon fa-cog" style="color: #d95374;"></i> <a href="https://www.youtube.com/watch?v=aejjRzjGYOE" target="_blank">Reversim </a></li>
</ul>
</details>
<details><summary><strong>BRANDING & MESSAGING</strong></summary>
<li><span style="font-weight: 700; color: turquoise;">Messaging and Other Projects:</span><a href="https://www.pagerduty.com/integrations/jovianx/" target="_blank"> Jovian<sup>X</sup> and PagerDuty Integration </a> <i class="icon fa-cog" style="color: #faa344"></i> <a href="https://cloud.google.com/customers/appsflyer" target="_blank"> Google Cloud Case Study </a> <i class="icon fa-cog" style="color: #d95374;"></i> <a href="https://medium.com/appsflyer/appsflyer-engineering-in-numbers-wrapping-up-2019-25ab4888fc09" target="_blank">AppsFlyer Infographic </a></li>
<li><span style="font-weight: 700; color: turquoise;">Github Pages & Sites:</span><a href="https://appsflyer.github.io" target="_blank"> AppsFlyer </a> <i class="icon fa-cog" style="color: #faa344"></i> <a href="https://cloudify-cosmo.github.io" target="_blank"> Cloudify </a> <i class="icon fa-cog" style="color: #d95374;"></i> <a href="https://tlvcommunity.dev" target="_blank">TLV Community </a></li>
</details>
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<h4 style="text-transform: uppercase; color:turquoise; font-family: monospace;"> <i class="icon fa-plug" style="color: #ffffff"></i> MY MEETUP GROUPS</h4>
<a href="https://www.meetup.com/devops-in-israel/" target="_blank"> DevOps IL </a> <i class="icon fa-cog" style="color: #faa344"></i> <a href="https://www.meetup.com/cloud-native-oss" target="_blank"> Cloud Native & OSS IL </a> <i class="icon fa-cog" style="color: #d95374;"></i> <a href="https://www.meetup.com/statscraft/" target="_blank">Statscraft </a> <i class="icon fa-cog" style="color: #c0d44f;"></i> <a href="https://www.meetup.com/Cloud-Online-Meetup" target="_blank"> Cloud Online Meetup </a> <i class="icon fa-cog" style="color: #a472d4;"></i><a href="https://www.meetup.com/DevRel/" target="_blank"> DevRel IL </a>
RTFM Please - Service Offering
| Service Type | Description | Pricing Scheme |
|---|---|---|
| Bundles | Starting at 10-Hour Packages (Up to 40-Hours) | Based on daily fee. |
| Projects | Specific time-based project - event, hackathon, other production | Based on scope of work. |
| Workshops | For your internal employees: marketers, founders, HR (or whoever else might be interested) - a diversity of workshops on how to do it yourselves, refining your message and pitch, building powerful engineering brands. | Fixed Price - Up to 10 Participants |
| Long-Term Work | Commitment to at least half-year cycles of ongoing work. | Retainer |
| Power Surge | DON'T PANIC! If you're overloaded before a launch, release or peak time of year, have an urgent deliverable or crisis and need more hands on deck - we'll drop everything and give you a hand. | Based on scope & deadline |
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<h2 style="text-transform: uppercase; color: #faa344; font-family: monospace;"> { DEVELOPER EVENTS THAT ARE MEMORABLE <i class="fa fa-star-o"></i> }</h2>
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<h2 style="text-transform: uppercase; color: #c0d44f; font-family: monospace;"> { TALENT ACQUISITION AND RETENTION <i class="fa fa-bolt"></i> }</h2>
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