Discuss an outreach strategy

[sdruskat]

Related issues:

• Create, run and analyse a survey to gather metrics for the "substantiality" of contributions to software #63
• Consider a (lightweight) focus group session to gather and validate metrics for "substantiality" of contributions to software #64

From meeting notes:

• How much outreach do we want to do, how do we want to facilitate outreach (e.g., community townhall sessions, etc.)?