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</a>
</div>
<div class="links-sidebar-left col-10" id="topnav">
<ul>
<li>
<a class="side-link" href="#1">Intro</a>
</li>
<li>
<a class="side-link" href="#2">Well Being</a>
</li>
<li>
<a class="side-link" href="#3">Everyday Wonder</a>
</li>
<li>
<a class="side-link" href="#4">One Planet</a>
</li>
<li>
<a class="side-link" href="#5">Creator Culture</a>
</li>
<li>
<a class="side-link" href="#6">Tech Life</a>
</li>
<li>
<a class="side-link" href="#7">My Identity</a>
</li>
</ul>
</div>
</div>
<!--Hero Main Container-->
<section class="page-section hero-main-container wow bounceInUp" data-wow-duration="2s">
<section id="1" class="section-1"></section>
<div class="row">
<div class="col-10">
<h1><span class="blue">Cultural insights</span> <br />from the <br />US conversation <br />on Twitter</h1>
</div>
<div class="hero-main-description">
<h2>Understanding what’s happening matters more than ever, because consumers care about a brand’s cultural relevance. The following trends represent the fastest-evolving topics on Twitter.</h2>
</div>
</div>
<div class="row">
<div class="col-10">
<span class="pretitle-m">
How we found these trends
</span>
<p class="text-xl">
From January 1, 2016, through December 31, 2019, billions of Tweets were analyzed to uncover the most-used hashtags, then mapped to cluster themes of conversation. Through both human coding and machine learning, commonplace topics like politics and sports were removed, and significant growth areas and contextual shifts in conversation identified. With the help of cultural insights experts at CrowdDNA, 18 emerging trends were uncovered.
</p>
</div>
<div class="keep-scrolling col-12">
<div class="col-12">
<p class="text-xl">
Keep scrolling to see the conversations shaping culture.
</p>
</div>
<div class="tools col-12">
<p class="pretitle-xs-grey">
Tools used
</p>
<p class="text-xs border">
Twitter Internal, Crimson Hexagon, and Talkwalker. Tweet volumes at monthly increments, geo-filtered for US market, growth stats compare Q4/2019 vs. Q1/2016.
</p>
</div>
</div>
</div>
</section>
</section>
<!--Section blue-->
<section class="page-section secondary-container-blue">
<section id="2" class="section"></section>
<div class="row wow bounceInDown" data-wow-duration="1.5s">
<div class="col-10">
<span class="title-xxl">Well <br />Being</span>
</div>
<div class="well-being col-12">
<div class="col col-12">
<p class="pretitle-xs ver-line">
Inside.
</p>
</p>
<p class="font-m">The human desire to live a happy, healthy life continues to be a cultural priority, but the focus has shifted from the outside in. Where body image, diet, and physical appearance once dominated the conversation, a healthy mind and whole-body wellness are starting to take center stage.
</p>
</div>
<div class="col col-12">
<p class="pretitle-xs ver-line">
Trends
</p>
<div class="well-being-list font-m">
<ul>
<li>
<a href="#"><span class="number">01</span> Data Driven Bodies <span class="arrow-link">
→
</span></a>
</li>
<li>
<a href="#"><span class="number">02</span> Holistic Health <span class="arrow-link">
→
</span></a>
</li>
<li>
<a href="#"><span class="number">03</span> Being Well Together <span class="arrow-link">
→
</span></a>
</li>
</ul>
</div>
</div>
</div>
<div class="col-10">
<span class="pretitle-m white">
Conversation using the phrases
</span>
<p class="text-xxl blue">
“well being” and “self-care”
</p>
</div>
<div class="row grid-cards">
<a href="#">
<div class="col col-10 col-card trigger">
<span class="category">Well Being</span>
<h4>Data-Driven Bodies</h4>
<div class="col-card-container">
<p>
Health tracking is moving beyond everyday wearables as people infuse data into understanding every aspect of their minds and bodies.
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</a>
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<div class="col col-10 col-card trigger">
<span class="category">Well Being</span>
<h4>Holistic Health</h4>
<div class="col-card-container">
<p>
People are looking to nature and evolution for alternative health therapies and treatments.
</p>
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<span class="category">Well Being</span>
<h4>Being Well Together</h4>
<div class="col-card-container">
<p>
A culture of emotional openness and acceptance is spurring support through community.
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</section>
</section>
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<section id="3" class="section"></section>
<div class="row wow bounceInDown" data-wow-duration="1.5s">
<div class="col-10">
<span class="title-xxl">Everyday <br />Wonder</span>
</div>
<div class="well-being col-12">
<div class="col col-12">
<p class="pretitle-xs ver-line">
Inside.
</p>
</p>
<p class="font-m">The more people learn about the universe, the more in awe of it they become. They’re fascinated by the cosmos and everything it contains, from the planets themselves, to climate change and extreme weather, to spiritual energy and healing. Here’s how they’re taking it all in.
</p>
</div>
<div class="col col-12">
<p class="pretitle-xs ver-line">
Trends
</p>
<div class="well-being-list font-m">
<ul>
<li>
<a href="#"><span class="number">01</span> DIY Spirituality <span class="arrow-link">
→
</span></a>
</li>
<li>
<a href="#"><span class="number">02</span> In Awe of Nature <span class="arrow-link">
→
</span></a>
</li>
<li>
<a href="#"><span class="number">03</span> Cosmic Fascination <span class="arrow-link">
→
</span></a>
</li>
</ul>
</div>
</div>
</div>
<div class="col-10">
<span class="pretitle-m white">
Conversation around
</span>
<p class="text-xxl blue">
"meaning" and "wonder" in relation to the universe
</p>
</div>
<div class="row grid-cards">
<a href="#">
<div class="col col-10 col-card">
<span class="category">Everyday Wonder</span>
<h4>DIY Spirituality</h4>
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<p>
Faith is personal, and people want the flexibility to define their own spiritual experiences. </p>
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<span class="category">Everyday Wonder</span>
<h4>In Awe of Nature</h4>
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<p>
Climate change has driven a renewed delight in nature and the wonders of our world. </p>
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<span class="category">Everyday Wonder</span>
<h4>Cosmic Fascination</h4>
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<p>
We’re almost a multiplanet species, sparking a new era of fascination with astronomy and the universe.
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</section>
</section>
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<section id="4" class="section"></section>
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<div class="col-10">
<span class="title-xxl">One <br />Planet</span>
</div>
<div class="well-being col-12">
<div class="col col-12">
<p class="pretitle-xs ver-line">
Inside.
</p>
</p>
<p class="font-m">
More and more people are holding themselves, their communities, and businesses to higher standards when it comes to respecting the planet. As people take a hard look at the environmental costs of everyday life, they’re becoming increasingly focused on taking action and finding innovative solutions to create a more sustainable culture.
</p>
</div>
<div class="col col-12">
<p class="pretitle-xs ver-line">
Trends
</p>
<div class="well-being-list font-m">
<ul>
<li>
<a href="#"><span class="number">01</span> Ethical Self <span class="arrow-link">
→
</span></a>
</li>
<li>
<a href="#"><span class="number">02</span> Sustainabble Steps <span class="arrow-link">
→
</span></a>
</li>
<li>
<a href="#"><span class="number">03</span> Clean Corporations <span class="arrow-link">
→
</span></a>
</li>
</ul>
</div>
</div>
</div>
<div class="col-10">
<span class="pretitle-m white">
Conversation around sustainability mentioning
</span>
<p class="text-xxl blue">
“action” and “innovation”
</p>
</div>
<div class="row grid-cards">
<a href="#">
<div class="col col-10 col-card">
<span class="category">One Planet</span>
<h4>Ethical Self</h4>
<div class="col-card-container">
<p>
What we put onto and inside our bodies is now as much about saving the planet as it is taking care of our health and visage.
</p>
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</div>
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<span class="category">One Planet</span>
<h4>Sustainabble Steps</h4>
<div class="col-card-container">
<p>
Growing awareness of climate change has encouraged people to focus on what they can do to help the environment.
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<span class="category">One Planet</span>
<h4>Clean Corporations</h4>
<div class="col-card-container">
<p>
As people strive to live more environmentally friendly lives, they expect businesses and brands to do the same.
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</section>
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<!--Section orange-->
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<section id="5" class="section"></section>
<div class="row wow bounceInDown" data-wow-duration="1.5s">
<div class="col-10">
<span class="title-xxl">Creator <br />Culture</span>
</div>
<div class="well-being col-12">
<div class="col col-12">
<p class="pretitle-xs ver-line">
Inside.
</p>
</p>
<p class="font-m">
Makers, builders, and entrepreneurs have joined artists, writers, and musicians in the creative arena. They’re actively blurring the lines between work and personal passions, reimagining the day job, and pushing creativity into mainstream culture.
</p>
</div>
<div class="col col-12">
<p class="pretitle-xs ver-line">
Trends
</p>
<div class="well-being-list font-m">
<ul>
<li>
<a href="#"><span class="number">01</span> Creative Currency <span class="arrow-link">
→
</span></a>
</li>
<li>
<a href="#"><span class="number">02</span> Hustle Life <span class="arrow-link">
→
</span></a>
</li>
<li>
<a href="#"><span class="number">03</span> Connecting Through Video <span class="arrow-link">
→
</span></a>
</li>
</ul>
</div>
</div>
</div>
<div class="col-10">
<span class="pretitle-m white">
Conversation around
</span>
<p class="text-xxl blue">
creator culture
</p>
</div>
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<div class="col col-10 col-card">
<span class="category">Creator Culture</span>
<h4>Creative Currency</h4>
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<p>
Health tracking is moving beyond everyday wearables as people infuse data into understanding every aspect of their minds and bodies.
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<span class="category">Creator Culture</span>
<h4>Hustle Life</h4>
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<p>
As people explore their creative side, sharing what they make and see, creativity has become social currency.
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<span class="category">Creator Culture</span>
<h4>Connecting Through Video</h4>
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<p>
New platforms, formats, and technologies are driving new video-centric communities.
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<span class="title-xxl">Tech <br />Life</span>
</div>
<div class="well-being col-12">
<div class="col col-12">
<p class="pretitle-xs ver-line">
Inside.
</p>
</p>
<p class="font-m">
Technology is continuing to change how people learn, how they create, and how they work. People are excited, even if a bit uncertain at times, about having a front-row seat to fundamental change, and they’re imagining the possibilities of a more connected, more efficient, more expansive future.
</p>
</div>
<div class="col col-12">
<p class="pretitle-xs ver-line">
Trends
</p>
<div class="well-being-list font-m">
<ul>
<li>
<a href="#"><span class="number">01</span> Blended Realities <span class="arrow-link">
→
</span></a>
</li>
<li>
<a href="#"><span class="number">02</span> Future Tech <span class="arrow-link">
→
</span></a>
</li>
<li>
<a href="#"><span class="number">03</span> Tech Angst <span class="arrow-link">
→
</span></a>
</li>
</ul>
</div>
</div>
</div>
<div class="col-10">
<span class="pretitle-m white">
Conversation around
</span>
<p class="text-xxl blue">
the future of technology
</p>
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<a href="#">
<div class="col col-10 col-card">
<span class="category">Tech Life</span>
<h4>Blended Realities</h4>
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<p>
Virtual and augmented realities are pushing innovation beyond just gaming and into industry, entertainment, and commerce.
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<span class="category">Tech Life</span>
<h4>Future Tech</h4>
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<p>
Advances in technology have sparked optimism about a more efficient and connected world.
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<span class="category">Tech Life</span>
<h4>Tech Angst</h4>
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<p>
As technology infiltrates our lives, there’s a growing sense of anxiety and concern.
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<span class="title-xxl">My <br />Identity</span>
</div>
<div class="well-being col-12">
<div class="col col-12">
<p class="pretitle-xs ver-line">
Inside.
</p>
</p>
<p class="font-m">
The concept of identity is broader than ever, and people have never felt more empowered to be their true selves and make their own rules. They’re living out loud, sharing their passions, breaking stereotypes, and demanding more from society on issues of gender and diversity.
</p>
</div>
<div class="col col-12">
<p class="pretitle-xs ver-line">
Trends
</p>
<div class="well-being-list font-m">
<ul>
<li>
<a href="#"><span class="number">01</span> Fandom <span class="arrow-link">
→
</span></a>
</li>
<li>
<a href="#"><span class="number">02</span> Gender Refined <span class="arrow-link">
→
</span></a>
</li>
<li>
<a href="#"><span class="number">03</span> Represent Me <span class="arrow-link">
→
</span></a>
</li>
</ul>
</div>
</div>
</div>
<div class="col-10">
<span class="pretitle-m white">
Use of the word
</span>
<p class="text-xxl blue">
“identity”
</p>
</div>
<div class="row grid-cards">
<a href="#">
<div class="col col-10 col-card">
<span class="category">My Identity</span>
<h4>Fandom</h4>
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<p>
Public devotion to pop culture idols has given rise to new communities and expressions of fandom.
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<span class="category">My Identity</span>
<h4>Gender Refined</h4>
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<p>
The stereotypes of masculinity and femininity are being broken, driving forward equality and self-acceptance.
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<span class="category">My Identity</span>
<h4>Represent Me</h4>
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<p>
People want to see themselves represented in culture, be it appearance, identity, or beliefs.
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