diff --git a/SMCalloutView.h b/SMCalloutView.h
index 0ff0b31..b6dafa4 100755
--- a/SMCalloutView.h
+++ b/SMCalloutView.h
@@ -54,6 +54,9 @@ extern NSTimeInterval const kSMCalloutViewRepositionDelayForUIScrollView;
 // Custom "content" view that can be any width/height. If this is set, title/subtitle/titleView/subtitleView are all ignored.
 @property (nonatomic, retain) UIView *contentView;
 
+// Custom content view margin
+@property (nonatomic, assign) UIEdgeInsets contentViewInset;
+
 // calloutOffset is the offset in screen points from the top-middle of the target view, where the anchor of the callout should be shown.
 @property (nonatomic, assign) CGPoint calloutOffset;
 
@@ -88,6 +91,8 @@ extern NSTimeInterval const kSMCalloutViewRepositionDelayForUIScrollView;
 @property (nonatomic, assign) CGPoint arrowPoint; // indicates where the tip of the arrow should be drawn, as a pixel offset
 @property (nonatomic, assign) BOOL highlighted; // will be set by the callout when the callout is in a highlighted state
 @property (nonatomic, assign) CALayer *contentMask; // returns an optional layer whose contents should mask the callout view's contents (not honored by SMClassicCalloutView)
+@property (nonatomic, assign) CGFloat anchorHeight; // height of the callout "arrow"
+@property (nonatomic, assign) CGFloat anchorMargin; // the smallest possible distance from the edge of our control to the "tip" of the anchor, from either left or right
 @end
 
 // Default for iOS 7, this reproduces the "masked" behavior of the iOS 7-style callout view.
diff --git a/SMCalloutView.m b/SMCalloutView.m
index 3c38c61..ac31978 100755
--- a/SMCalloutView.m
+++ b/SMCalloutView.m
@@ -25,9 +25,6 @@ @interface UIView (SMFrameAdditions)
 #define SUBTITLE_TOP 28 // the top of the subtitle, when present
 #define SUBTITLE_HEIGHT 15 // subtitle height, fixed
 #define BETWEEN_ACCESSORIES_MARGIN 7 // margin between accessories when no title/subtitle is present
-#define CONTENT_VIEW_MARGIN 12 // margin around content view when present
-#define ANCHOR_MARGIN 27 // the smallest possible distance from the edge of our control to the "tip" of the anchor, from either left or right
-#define ANCHOR_HEIGHT 13 // effective height of the anchor
 #define TOP_ANCHOR_MARGIN 13 // all the above measurements assume a bottom anchor! if we're pointing "up" we'll need to add this top margin to everything.
 #define COMFORTABLE_MARGIN 10 // when we try to reposition content to be visible, we'll consider this margin around your target rect
 
@@ -62,6 +59,7 @@ - (id)initWithFrame:(CGRect)frame {
         self.dismissAnimation = SMCalloutAnimationFade;
         self.backgroundColor = [UIColor clearColor];
         self.containerView = [UIButton new];
+        self.contentViewInset = UIEdgeInsetsMake(12, 12, 12, 12);
 
         [self.containerView addTarget:self action:@selector(highlightIfNecessary) forControlEvents:UIControlEventTouchDown | UIControlEventTouchDragInside];
         [self.containerView addTarget:self action:@selector(unhighlightIfNecessary) forControlEvents:UIControlEventTouchDragOutside | UIControlEventTouchCancel | UIControlEventTouchUpOutside | UIControlEventTouchUpInside];
@@ -180,23 +178,23 @@ - (CGFloat)innerContentMarginLeft {
     if (self.leftAccessoryView)
         return self.leftAccessoryHorizontalMargin + self.leftAccessoryView.frameWidth + TITLE_HMARGIN;
     else
-        return TITLE_HMARGIN;
+        return self.contentViewInset.left;
 }
 
 - (CGFloat)innerContentMarginRight {
     if (self.rightAccessoryView)
         return self.rightAccessoryHorizontalMargin + self.rightAccessoryView.frameWidth + TITLE_HMARGIN;
     else
-        return TITLE_HMARGIN;
+        return self.contentViewInset.right;
 }
 
 - (CGFloat)calloutHeight {
-    return self.calloutContainerHeight + ANCHOR_HEIGHT;
+    return self.calloutContainerHeight + self.backgroundView.anchorHeight;
 }
 
 - (CGFloat)calloutContainerHeight {
     if (self.contentView)
-        return self.contentView.frameHeight + CONTENT_VIEW_MARGIN * 2;
+        return self.contentView.frameHeight + self.contentViewInset.bottom + self.contentViewInset.top;
     else if (self.subtitleView || self.subtitle.length > 0)
         return CALLOUT_SUB_DEFAULT_CONTAINER_HEIGHT;
     else
@@ -324,8 +322,8 @@ - (void)presentCalloutFromRect:(CGRect)rect inLayer:(CALayer *)layer ofView:(UIV
         calloutX = constrainedRect.origin.x+constrainedRect.size.width-self.frameWidth;
     
     // what's the farthest to the left and right that we could point to, given our background image constraints?
-    CGFloat minPointX = calloutX + ANCHOR_MARGIN;
-    CGFloat maxPointX = calloutX + self.frameWidth - ANCHOR_MARGIN;
+    CGFloat minPointX = calloutX + self.backgroundView.anchorMargin;
+    CGFloat maxPointX = calloutX + self.frameWidth - self.backgroundView.anchorMargin;
     
     // we may need to scoot over to the left or right to point at the correct spot
     CGFloat adjustX = 0;
@@ -530,12 +528,12 @@ - (void)layoutSubviews {
     self.leftAccessoryView.frameX = self.leftAccessoryHorizontalMargin;
     self.leftAccessoryView.frameY = self.leftAccessoryVerticalMargin + dy;
     
-    self.rightAccessoryView.frameX = self.frameWidth-self.rightAccessoryHorizontalMargin-self.rightAccessoryView.frameWidth;
+    self.rightAccessoryView.frameX = self.frameWidth - self.rightAccessoryHorizontalMargin - self.rightAccessoryView.frameWidth;
     self.rightAccessoryView.frameY = self.rightAccessoryVerticalMargin + dy;
     
     if (self.contentView) {
         self.contentView.frameX = self.innerContentMarginLeft;
-        self.contentView.frameY = CONTENT_VIEW_MARGIN + dy;
+        self.contentView.frameY = self.contentViewInset.top + dy;
     }
 }
 
@@ -583,6 +581,9 @@ - (id)initWithFrame:(CGRect)frame {
             grayArrowImage = [self image:blackArrowImage withColor:[UIColor colorWithWhite:0.85 alpha:1]];
         }
         
+        self.anchorHeight = 13;
+        self.anchorMargin = 27;
+        
         self.arrowView = [[UIView alloc] initWithFrame:CGRectMake(0, 0, blackArrowImage.size.width, blackArrowImage.size.height)];
         self.arrowView.alpha = 0.96;
         self.arrowImageView = [[UIImageView alloc] initWithImage:whiteArrowImage];