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case-study-lyngaard.html
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case-study-lyngaard.html
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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>marci papineau | design & code </title>
<meta name="description"
content="Marcipapineau.com – Design, Product Development and Code for the digital world." />
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integrity="sha384-fnmOCqbTlWIlj8LyTjo7mOUStjsKC4pOpQbqyi7RrhN7udi9RwhKkMHpvLbHG9Sr" crossorigin="anonymous">
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<body>
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<a href="index.html" class="nav">
<li>home</li>
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<a href="#contact" class="nav">
<li>contact</li>
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<!-- below spacer above image -->
<div style="height: 60px;"> </div>
<div class="case-text-header">
<h5 class="">Lyndgaard Media</h5>
<div class="subhead">A newly started company working with journalism, PR and communications</div>
<div class="lyndgaard-banner" style="background-image: url('images/lyndgaardmedia.jpg')">
</div>
</div>
<!-- below banner gives padding to proj. banner. gives padding -->
<div class="portfolio-banner">
<div class="case-text-box">
<div class="headlines-in-banner">
Business Case
</div>
<p class="p-margin-top-none">
Lyndgaard Media is a Copenhagen-based, one woman company. The founder was starting out on her own after years
of a successful career in tv and print journalism.
</p>
<div class="headlines-in-banner">
The Challenge
</div>
<p class="p-margin-top-none">
Having an out of date two screen business card like website, an entire redesign was needed.
It should showcase her previous work, as well as explain what she could do– outside of the work she had
already done.
The goal was to both get new clients, and keep existing ones.
</p>
<div class="headlines-in-banner">
Project Scope & Objectives
</div>
<p class="p-margin-top-none bold">
<span class="red dingbat">
»
</span> There needed to be a website designed, coded and uploaded. </p>
<p class="bold"> <span class="red dingbat">
»
</span> It was imperative to work on all screen types.</p>
<p class="bold"> <span class="red dingbat">
»
</span> There was already a logo that the new site would use.</p>
<div class="headlines-in-banner">The Process</div>
<p class="p-margin-top-none">
<span class="bold">Step 1</span> Design research for colors, photography, typography and overall feel for the
design.</p>
<p> <span class="bold">Step 2</span>
Wireframe created to visualize the foundation of the site, and then used to write
the copy for the site.
</p>
<p> <span class="bold">Step 3</span>
Upon acceptance of the wireframe, the design was created directly with code – making it easy to see how the
site was working on different screens in real time.
This made it quick to try different fonts and colors globaly on the site by changing a few lines of code.
</p>
<p><span class="bold">Step 4</span>
Art Directed photoshoot
</p>
<p><span class="bold">Step 5</span>
Put site together with correct images and text.
</p>
<p><span class="bold">Step 6</span>
Site uploaded, and final revisions made.
</p>
<div class="lyndgaard" style="background-image: url('images/lynd-new-collage.jpg')">
</div>
<p class="caption"><span class="bold" style="text-transform: uppercase;">Image research</span> <br>
During research for imagery of the site, I found a stock photo (upper right) that I used to guide the founder for her photograph.
It guided in the coloring of the clothing and where and how
the tagline could be placed.
This was used to art direct the photographer and client.
</p>
<div class="headlines-in-banner">Rationale for Design Solutions</div>
<p class="p-margin-top-none">
</p>
<p><strong>Colors</strong>
Were kept subdued and classic.
</p>
<p><strong> Design </strong> The client had a really nice logo in the font Didot which would be used, so I
needed to
choose fonts that would pair well with it. The fonts to be used, needed to be free.
</p>
<p>
<strong> Typography </strong>
The font Georgia is able to be used for free, and it worked well with the pre-existing logo. It was paired with a simple sans serif, Open Sans.
</p>
<p>
<strong> Photography</strong>
Having found the sample image and written a sample text, I was able to art direct the photographer, and client
so that the headline would be readable
on different screen sizes. This included making sure her wardrobe and the background were light-colored so
that the headline could be read on all
screen sizes. (see image)
</p>
<p>
<strong>Images</strong>
A screen grab from a television newscast and logos from well-known companies added immediate credibility.
</p>
</div>
</div>
</div>
<div class="spacing-50px"></div>
<div class="two-col-grid-container">
<div class="sample-box">
<div class="headlines-in-banner">
The Solution
</div>
<p>
With previous work as a magazine designer and art director I learned the art of telling a story.
I used this experience to guide the client in defining her company. Features included:
</p>
<p>
✓ A fully responsive website to engage present and future clients.
</p>
<p>
✓ A new engaging unique photo of the owner on the top banner.
</p>
<p>
✓ One page site in order to minimise the need for clicks.
</p>
<p>
✓ A new way to showcase her large body of work.
</p>
<div class="headlines-in-banner">
The Contributers
</div>
<p>
<span class="semi-bold">Content </span> Stine Lyndgaard
</p>
<p><span class="semi-bold">Photography </span> Sean Smith</p>
<p><span class="semi-bold">Design & Code </span>Marci Papineau Gottlieb</p>
</div>
<div class="sample-box-b">
<div class="headlines-in-banner">My Role</div>
<p class="medium">
<span>»</span> Product Development <br>
<span>»</span> Art Direction<br>
<span>»</span> Design<br>
<span>»</span> Code
<div class="headlines-in-banner">Skills Utilized</div>
<p class="medium">
<span>»</span> Coding and Designing Directly in the Browser <br>
<span>»</span> Frontend Development <br>
<span>»</span> Graphic Design <br>
<span>»</span> Rapid Prototyping <br>
<span>»</span> Responsive and Mobile First Code & Design <br>
<span>»</span> Wireframing <br>
</p>
<div class="headlines-in-banner" style="margin-top:30px;">Tech Used</div>
<p class="medium">
<span>»</span> Adobe Creative Cloud <span>»</span>
Bootstrap <span>»</span>
CSS <span>»</span>
FTP Servers <span>»</span>
Git <span>»</span>
HTML <span>»</span>
Google Fonts <span>»</span>
Visual Studio Code
</p>
</div>
</div>
<div class="portfolio-banner">
<div class="case-text-box">
<div class="to-hide-mobile"></div>
<div class="two-col-grid-container-b">
<div>
<div class="lyndgaard-1" style="background-image: url('images/lyng-1.jpg')">
</div>
</div>
<div class="project-caption"><span class="bold" style="text-transform: uppercase;">Wireframe to final product </span> <br>
The wireframe On the left shows the foundation of how the site will be created. It was used to write
the copy for the site. On the right you can see how seamlessly the wireframe converted the final website.
</div>
</div>
<div style="height: 20px;"></div>
<div class="button-read-more">
<a href="http://lyndgaardmedia.dk" target="_blank"> SEE PROJECT LIVE</a>
</div>
<div style="height: 20px;"></div>
<div style="text-align: center;">
<a href="https://blog.usejournal.com/project-start-steps-how-to-kickstart-your-next-mobil-first-web-application-89db5a994784"
target="_blank" class="website-link" style="color:#fc4827;"> Read blog post about project start steps</a>
</div>
</div>
<div class="spacing-50px"></div>
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<div class="samplename infoleft">
<p class="medium">Marci Papineau Gottlieb <br>
+45 2447 3457 <br>
<a style="color: #fc4827;" href="mailto:marcidenmark@me.com "> marcidenmark@me.com</a></p>
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