Idea: engage active users to improve their score

[wsslmn]

INTRO

Users who are actively improving the internet.nl score for their domain probably do one or more retests within a short period of time.
Internet.nl can display a message to these users when the retest has a higher score, and the time betwee the two tests falls within a set timelimit.

WHY?

Users actively improving their websites are on a quest for a better website. Internet.nl can help them achieve 100%.

WHAT?

Encouraging messages at a relevant moment may help to engage the user longer and helps them to get a better score during their current session.

MESSAGES

Keep it up!
Nice job on you score!
Your domain is getting close!

Messages can also point towards the toolbox,how-to's, and other helpful resources or offer other ways to connect to internet.nl.