Job's infamous speech on marketing was, above all else, authentic. Before it was cool.
Today people are looking for content that helps them make smart choices, they don't want to be sold. That's the reason why content marketing strategy is crucial
Growth hacking is fundamental as it allows businesses to scale quickly and efficiently. Here are 7 effective growth hacking strategies for your business.
Add intention and science to your marketing strategies. Rapidly tell stories, and improvise. Make your ideas sprout and get unstuck.
A few thoughts on emphasizing immediate impact, while keeping an eye on long-term success.
Want to keep track of your podcast's success? Read this list of seven ways to determine the ROI of your podcast and maximize your content strategy.
Product management is a specialized role with an intelligent blend of business, tech and user experience. A product manager is mostly tasked with the duty of successfully managing the development of a product from start to launch, above other tasks.
Sometimes you just have to switch things up and break user habits to be successful. If everything is going steady, try this simple campaign switch.
Email marketing continues to provide one of the highest conversions and ROI of all marketing channels. Here a 9 reasons why you should do email marketing in 202
Improving your customer retention rate matters, and it’s something worth investing in. So here are 5 ways to know how to retain your existing customers easily.
Creating effective content is a big challenge for many businesses. Discover how you can create an effective content marketing strategy.
Introduction
Lead generation is often cited as the top challenge by marketers. However, things are changing thanks to the infiltration of AI-technology into evermore aspects of marketing. In one survey, 80% of respondents said that AI would revolutionize marketing by 2020.
There are countless strategies to apply for the marketing of any startup. Here some personal marketing tips for startup founders are shared to follow in 2021.
“We are struggling a bit with the optimization of our marketing activity,” said the CEO of a three-year-old startup that had just raised almost $10M in funding. His marketing manager and self-described growth hacker was nodding in confirmation from behind his shoulder.
Nowadays, businesses are increasingly using digital marketing practices to increase their brand awareness, build a customer base, and get a greater Return On Investment (ROI), as compared to traditional marketing methods.
Every year, over 500,000 new businesses start in the US, and over 200 billion dollars are spent on marketing, as reported by Statista.
There are over 2 million apps available for download both for Android and iOS platforms, and the average smartphone owner uses at least 30 of them each month. The most popular app categories are social media, messengers, games, business, education, and lifestyle.
A 5 step framework for strategic storytelling and how to position product.
Learn from the experience of other open-source founders who have gone through the process of marketing their projects.
How to create a killer content strategy in 9 minutes
The best way to reduce the administrative burden of marketing while boosting the impact and effectiveness of your marketing efforts is to utilize automation
When people drink beer and watch movies this is what you get when they enter the growth marketing zone.
Quora is packed with high-intent users, which are a goldmine for any marketer. Find out how it works, and how you can use it as a marketing channel.
I copied the common approaches used by crypto scammers to see if they really work. Here's what happened with a tiny marketing budget...
Customer lifetime value is the net profit a business makes from a customer over a period of time. So longer the CLTV, the higher the net profit.
Artificial Intelligence is conquering almost every sector, including the telecommunications and mobile app development industry. This technology has begun to provide new dimensions to every industry by accelerating the digital transformation.
You won't believe how many jerks a person could meet in one day that just being nice is already a marketing advantage for yourself and your product.
Andrew Grechkin, founder of KIDDIO, explains universal headaches as well as US-specific startup mistakes.
Do you know brands like Nike, Apple, Coca-Cola…...why these brands are so successful in their respective fields?
This inspiring video covers Scott’s background story, why he decided to “quit being the worst guy he knew” and start working to serve others through his work at Charity Water.
Digital industry is always advancing, presenting a ton of unignorable elements that go into online advertising. Nowadays, there’re lots of different advertising formats to choose from depending on the geographic and demographic factors.
Tesla’s all-new electric pickup truck has been the point of discussion since its unveiling. People can’t stop talking about it since its debut and there’s a reason behind the madness.
So you have started a new business? Congratulations! Launching a brand can be as competitive as struggling to find a satisfactory corporate job. And promoting it can also be quite challenging. You may think that it is enough to drive it alone with passion and enthusiasm, but even with these two attributes, you know what has exactly been missing.
It's an interesting time. We got 5 different generations at the same time ranging from the Baby Boomers to Generation Z. Each one of them has their preferences and lived through different events.
In marketing, a case study is a detailed document that shows your users how they can use your brand in specific situations to achieve enormous results.
Entrepreneurs looking for ways to grow their business can start by selling on e-commerce platforms. For many, online marketplaces are an untapped opportunity as they provide easy access to large new audience.
Advertising on a smaller scale for local business marketing needs a different mindset from the larger-scale mass marketing that we are normally used to.
Putting effort into marketing before you have a product may seem counterintuitive. But in reality, it makes total sense. And this is the reasoning behind it.
Use vertical marketing to improve your technology solution's marketing strategy across industry verticals and carry into your ABM and sales processes.
How building a brand name for local businesses is different from the larger-scale mass marketing – the 2nd part of the series on local marketing.
In an ever-accelerating world that prioritises instant gratification, it’s all too easy to focus on short term tactics over long term strategy.
Marketing has evolved a lot over the centuries, and it will keep on changing. There are various factors, such as fashion, culture, and technology, that contribute to the changes. It will not be a wise decision to sit back and relax, particularly if you own a business or if you are working in a marketing field. If you do not update yourself, you will cease to be relevant.
Humans have their brains hardwired to save money, and brands know that. They are always looking to attract new customers and coupons serve that purpose.
Image credits: Getty
How building a brand name for local businesses is different from the larger-scale mass marketing – the final part of the series on local marketing.
I sucked at growth marketing, so you don't have to.
Indeed, the video has revolutionized the marketing world and is becoming one of the most profitable and trendy digital marketing approaches available till date. Well! It's not too hard to understand why 63% of the businesses started using video marketing, and out of those, 82% of businesses believe that videos are one of the vital parts of marketing strategy.
There are many marketing activities to focus on when building your business. However, brand awareness is the foundation for all other marketing efforts.
The outbreak of covid-19 is rapidly hitting supply and demand and it’s becoming clearer and clearer that no business will remain unaffected. Only those that make smart choices and take timely action will be able to stay ahead of the game and avoid potentially threatening losses.
These days, most businesses have a website, and most businesses with websites have a content marketing strategy. By developing onsite and offsite content, you can improve your company’s reputation, increase its visibility in search engines and other platforms, and ultimately generate
more traffic to your site (while improving conversion rates).
Now is the best time to recalibrate your brand’s story and (re)inspire your community. Three months into the pandemic, we finally have a cause for cautious optimism. The latest stats suggest that the coronavirus has started to loosen its grip.
If you’re a startup founder, you may be short of many things : funding, sleep, the will to live.
The popularity of indie games and developers has grown significantly in the last 10 years. In this guide, learn best practices for indie game marketing.
Since its inception, the field of online content marketing has been in a constant state of flux. This tendency is built into it — since it operates in an ever changing online world, all it can ever do is change along with the internet. For better or for worse, the rapid advent of machine learning algorithms in online processes will only lead to more change in the field of content marketing.
I did a Twitter poll to see what people think is the best approach to developing new products/services. The poll has been featured among people with startup or entrepreneurial interests. After looking at the results, I was surprised.
This post is based on my talk at MeasureFest in September 2019, which in turn is based on my experience running cross-functional marketing teams using Agile/Scrum frameworks.
Video is no longer just one part of your overall marketing plan. It's central to your outreach and campaign aims, particularly your social plan.
Here are the key advantages and disadvantages of Apple Search Ads, as well as a free, comprehensive course in Apple Search Ads for beginners & advanced pros.
Targeting developers is not an easy task, no matter how good your product is. Developer marketing is a nuanced space because developers are notoriously difficult to reach.
This article is an introduction to blockchain marketing, which I share with all who want to start in this field. So, I invite you to read it!
Gazing at the audience there I was standing on the podium pitching to the auditorium full of investors. 1500 people (mostly investors and founders) were present in the stadium listening to startup founders like me. I needed just one of them to turn towards me and utter -
Content marketing works. It’s much more effective than paid search and generates 3x times more leads compared to outbound marketing while costing 62 percent less.
Improve your LinkedIn marketing strategy with these powerful tips.
Traditional methods of marketing left customers ignored for a long time. Let's imagine a scene where you see an advertisement that evokes you to buy the product
Getting number one spot on Product Hunt gives your product unprecedented exposure and legitimizes your release as one worth watching.
Convincing your recipients to open your emails can be tough. But it's not impossible. Check out these tips to boost your open rates and increase your conversion
When launching an NFT collection, marketing strategy is the key driver of success.
Why always looking for a twist or a difference makes all the difference when marketing your products and trying to grow your brand especially at the start.
Turn your Instagram profile into a lead generation tool for your business, like LinkedIn.
With such an odd game concept, how on earth did Angry Birds manage to become this successful?
You have started your new business, and you are ready to fly over the walls of your competitors. But wait, have you examined your content marketing strategy?
If you Google anything around "product - market fit", you're going to find hundreds of articles saying why this is so important for startups and software companies. Without it, the experts claim, you can't scale your idea. Won't have a viable company. But there isn't much on how to implement this theory.
Have you considered the idea of using geofencing marketing in your business strategy? It is one of the best marketing tactics for those retailer stores businesses. Geofencing helps you reach out to potential customers in your confined area.
We’ll cover common and costly B2B marketing mistakes the companies I’ve assessed in 2023 so far are making, and some B2B marketing best-practices to try now ▶️
Understanding and applying fundamental marketing concepts will broaden your customer base and strengthen your client-relationships
Tech Companies need to Build a Solid Marketing Plan that will make them stand out and increase their number of conversions.
Tips on how to get started with the marketing of your open-source project.
Conversion paths optimization is the key to boosting newsletter subscribers and sales. Learn what conversion paths are and how to leverage them.
Even if you’re still knee-deep in holiday and end-of-year promotions, it makes sense to take time to pause. Now’s the time to reflect on the challenges, opportunities, and accomplishments of 2019—before the crazy starts up again.
With the emergence of new solutions to data sharing, many B2B businesses should timely review their strategies and find the time to implement and utilize new opportunities for safe data exchange.
In this blog, I’ll share the key elements to creating a marketing funnel, different types, and how to retain customers.
Cross-channel marketing is a process of combining diverse marketing channels in a way that produces a logical advancement for the targeted persona to headway from one stage to another.
We have mentioned moving your prospects towards the appointment-setting stage a lot. By now, you might be wondering what exactly we mean.
The term marketing is synonymous with community building. This is the age of battle for attention. There are too many brands and products that give people ample choices; thus, making the arena of marketing more complex than ever before.
Marketing mix models (MMMs), are a time-tested method for measuring the impact of your marketing and developing more well-informed strategic plans. However, in order to continue to access useful planning insights, businesses must adjust their models to account for the impact COVID-19 has had. Most existing MMMs have been built without specific consideration for dealing with unexpected events, meaning they may not be able to accurately account for many of the changes businesses are going through. By updating your models now, you can better understand the pandemic’s impact and get useful insights for your strategic planning.
This article goes over the importance of having a marketing strategy and the nuances involved in developer marketing in the software space.
Have you optimized your business for local search? If not, you might be missing out on a lot of potential customers who are willing to buy in your local area.
When you think of Black Friday, you might think of getting trampled at Walmart trying to snag a half-price TV or the latest toy phenom for your kids. (“Baby Yoda purchase, you must.”) This year is a bit different though — COVID-19 has upended the economy and new social distancing measures have changed the in-person shopping experience.
When you want to use your Instagram to effectively increase sales, there are several techniques to help you achieve this. Most of them pertain to the importance of an aspect that is often overlooked on a medium with a strong focus on images such as Instagram. We are of course talking about the caption and how to use it as a tool to drive traffic to a certain website or product.
13 Powerful Tips To Improve Your YouTube Channel
Learning the ins and outs of an eCommerce business requires you to learn many of the same lessons that you’ll need to create a new business in general. Still, there are also some unique aspects of the eCommerce model that you’ll need to wrap your head around if you want your eCommerce store to be a success.
Hello and welcome to the overview of the basic techniques and methods that are a must for you if your goal is to make your B2B sales lead generation more efficient and less time-consuming.
From sorority parties to 50 million users - Here is the story of the Tinder's go-to-market strategy.
Starting a business is one of the hardest and perhaps meaningful things you can do in life, but not everyone is successful at it.
Growth marketing is the easiest way to increase the revenue of a B2B and B2C company, and there is a need to use data-driven decision making for 2023 strategies
Emotional marketing is key if you want to use content to nurture a connection with your audience. Appealing to them in this way allows them to relate to your brand in a personal, genuine, and human way and helps you differentiate yourself in a crowded space.
Before the SaaS revolution started booming, software companies used to be incredibly sales-driven, and the processes they focused on were plain old-school — aggressive engagement with customers and persuasive discussions centered around the product were known to be the norm.
Recently, at the invitation of Mick Griffin, I traveled to Poland to attend the 2019 Pipeline Summit and present a keynote sharing the Zest success story and how we earned our first 100k users.
There are two types of products out there — product-driven and customer-driven. The first kind is built on the assumption that a great product will find its customers, while the second one is all about analyzing customers and building something they specifically need.
Here is a curated list of 10 Marketing Tactics that can help you generate sales through an Affiliate Marketing Campaign. We'll discuss where and how to promote.
What if your best customers come through a channel you overlook?
In marketing, as with anything else, without the proper tools, no matter how much effort you put in, the results will never be up to the mark.
“The higher man is distinguished from the lower by his fearlessness and his readiness to challenge misfortune.”― Friedrich Nietzsche, The Will to Power
So you have started a new business? Congratulations! Launching a brand can be as competitive as struggling to find a satisfactory corporate job. And promoting it can also be quite challenging. You may think that it is enough to drive it alone with passion and enthusiasm, but even with these two attributes, you know what has exactly been missing.
The term marketing is synonymous with community building. This is the age of battle for attention. There are too many brands and products that give people ample choices; thus, making the arena of marketing more complex than ever before.
