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As a result of significant events against me, I burned out in 2016. Here are the keys to overcoming (and potentially protecting staff/colleagues from) burnout.
Product positioning is one of the most discussed topics in product marketing, and it could either make or mar the performance of any product that you developed.
When D’Shawn Russell left her job as a school math teacher to start Southern Elegance Candles, she never imagined that it would grow into what it is today.
Ideas are responsible for the progression and prosperity of humans, without them we would still be living in prehistoric times. People spend most of the day work, smartphones when we’re out and about, and tablets and PCs at home. Congratulations to the thousands of software companies that have already helped to make history. Numerous software ideas have been made for people to choose the one with benefits to them.
In a global economic downturn, retaining current customers is crucial for businesses, especially for SaaS companies facing the growing risk of customer churn.
With 283% growth over a three-year period, no one would be faulted in believing that Sashen’s theories and intuitions are at the heart of Xero Shoes' success.
We believe in breaking the rules. We believe in bucking the trends. We believe in Living Different. These words are emblazoned on the Wildland Coffee website.
High-quality design is a justified expense for companies of any size, regardless of the hefty price tag. Internal component libraries, on the other hand, aren’t
Wondering how to get your startup into top startup accelerators like Y-Combinator and Techstars? Here are some tips that will help your application stand out
From launching ad by tag niche marketing, to hiring more editors, and tech company news pages rollout, this is what Hacker Noon has been up to during Q4 2020.
Recently, AdPushup engineers had a proud moment when their in-house system auto-scaled 10x with 1.2B+ ad feedback requests and 425M unique impressions per day.
This article is about the benefits of artificial intelligence in eCommerce. It provides a futuristic approach to artificial intelligence in e-commerce business.
Building an online brand for your business needs you to take several different avenues to reach the widest possible audience with a variety of content.
Video prospecting is a helpful tool that can be used to drive action, increase engagement, and increases the chances of converting responses to conversions.
Launching any business is a difficult and complex process but these 8 steps can help narrow down what you need to do to get your idea off the ground fast.
Machine learning and Artificial Intelligence have created a lot of buzz in the business sector. Marketers and business analysts are curious to know about the benefits and the applications of machine learning in business.
Are you looking for ways to accelerate growth for your company, then check out these 7 tools as these tools will be on your priority list that will reduce cost.
Organizing teamwork, submitting bills, scanning documents, and doing inventory—these duties can be carried out swiftly if you know the right app for them.
Growth hacking is fundamental as it allows businesses to scale quickly and efficiently. Here are 7 effective growth hacking strategies for your business.
When you think of the entrepreneurial qualities that go into building a successful business, what comes to mind? Most people will say it takes expert levels of
From its inception to being honored on the INC. 5000 list for the third year in a row in 2022, Harley has strived to make his company as efficient as possible.
It’s no secret that artificial intelligence (AI) and automation are innovating ways business is done. This is seen in every industry across the board. AI and automation make several contributions to productivity, reshaping how businesses see the core of their business in relationship to growth.
The classic, timeless design principles I learned and use today can be seen everywhere from the phones that we use and even the luggage that we take for granted
Regardless of the small business, numerous grants of all sizes are up for grabs if you can persuade gifters through a well-written proposal. Find out how here!
There's no denying that Design Thinking is the way of the future. Applying this approach to a strategy and Innovation, brands can completely satisfy the needs of customers. To stay on the top, they should realize the significance of design for product success rates and have a clear understanding of a Design Thinking method.
The ultimate key to success is stupidity. This is not rational. This should not work. None of this should work, so you have to be dumb enough to keep doing it.
Getting your startup to succeed in markets across the globe is worthwhile but requires brings extra challenges thanks to each country having a distinct culture.
In this article we will briefly discuss why that is so important and a few ways you can conquer your fear of delegating and help your business and you thrive!
Before he realized what happened, the company was seeing seven figure sales monthly. Focusing on growth, profitability and investing in people have been keys...
Building your business to the next level should be a priority for any business owner. Considering technology, trends and more is a key part of the process.
Growth financing can take many forms, from lines of credit extended by a traditional bank to small business loans from the federal government’s Small Business
A story about a struggling startup that turns its fortunes around by adopting a data-driven, iterative approach to marketing called "growth marketing."
Growth marketing is a powerful tool that can change the company in several months. Here are 7 companies that gained success during crises thanks to growth marke
Ratios of valuation are important in establishing a company's value. A valuation ratio expresses the link between a company's market value or equity and a basic
For many leaders, recent progress can be difficult. It's not that we're not interested in performing at a high level and delivering the best results to our clients. Many of us ask ourselves:
In your first or second years in business, you might not make money, but if you see the potential in the industry, and trust what you’re selling, have patience.
What are the qualities of a good application for Gen Z and Millennials?" 2023 trends for app design and development requires user-friendly interface, security
Direct-to-consumer (DTC) is about selling directly to consumers, without the intervention of middlemen. This approach helps in cutting down excessive cost.
The days when your company was forced to accept expensive consultants who delayed your project by a few months are over. We interviewed key global executives to find out what methods they use to find partners.
As more security features rely on the internet, the potential for cyber exploits increases, though this isn't the only reason retail stores are susceptible.
Robotic Process Automation (RPA) is the technology that allows businesses to configure computer software, or a “robot” to emulate and integrate the actions of a human interacting within digital systems to execute a business process. RPA robots utilize the user interface to capture data and manipulate applications mimicking human actions. They interpret, trigger responses and communicate with other systems in order to perform on a vast variety of repetitive and mundane tasks. What acts in the favor of an RPA software is that unlike humans, robots never sleep, make zero mistakes and costs a lot less than an employee.
Want to grow your business and reach new audiences? Go international! In this era of globalization with a highly competitive market, taking your business from local to international is a sure bet in driving sales and growing business. Herewith
In this article, Vladyslav Kopanko, a VP Delivery Account Management at Innovecs, shared his thoughts on business transformation and growth, how it affects team
Need rapid surge in digital marketing? Entrepreneur and agile startups can now easily reach their target audience due to data driven growth-marketing analytics.
Having a good knowledge base when starting your digital transformation journey is an often overlooked part of any digitisation initiative that can be useful.
To enhance the probability of success enterprises can enhance their services delivery using FinancialForce PSA which led to having held significant results.
Phew. Maybe you’ve moved your small business online, either with some landing pages or an ecommerce store. You’ve started building an email list of customers that want to hear about your latest offers. Maybe you’ve even set up Google Ads to advertise to people who are searching for what you’re selling.
The only 🔥 tool 🔥 you need to break the bank 🏦 !
Focuses on first principles to analyze and improve upon current processes, leading to exponential growth.
Customer data platform (CDP) aggregates and organizes customer data across various touchpoints to build customer profiles, which are then used by other systems
Procurement involves more than sourcing and buying. It encompasses diverse corporate activities focused on promptly and efficiently acquiring goods and services
Outsourcing involves hiring international employees to streamline and scale business operations. Here's your list of things to know about international hiring
After the pandemic has messed up the world's business landscape, change management strategies will need to be used to survive the new business reality.
Sales and marketing departments are closely connected and it's impossible to increase revenue without building interaction between them. Learn 3 ways to do it.
myPluto helps small teams, young entrepreneurs and ,aspiring product managers to navigate the development of their first product in a structured manner.
In today’s competitive business landscape, data automation has become necessary for business sustainability. Despite the necessity, it also comes with a few challenges--collecting, cleaning, andputting it together--to get meaningful insights.
All business owners need to expect unexpected threats, like the possibility for legal lawsuits in the property. Although many companies recognize that security is important to both employees and customers and take measures to prevent the development of dangerous conditions, accidents can occur. While staff team is normally covered by compensation for their injuries, lawsuits filed by accident visitors can be costly. However, by implementing safety policies and procedures, injury can be prevented at your premises. Furthermore, the adverse effects of wrongful injuries litigation should be reduced.
This article analyzes how the partnership between Meta and Salesforce, a CRM giant, will materialize huge growth for conversational commerce through WhatsApp
Take a look at the 7 SEO mistakes you should avoid if you are serious about increasing your site traffic as much as you can. Keep your SEO strategy intact!
Software development companies had to rethink the way they operate during the pandemic in order to ensure sustainable business growth. And here's how they did.
In this article, we will examine the B2B software pricing for telecom customers however many of these concepts could be applicable to other verticals as well.
What was her key to success? Her answer was as profound as it is simple with the potential for success encapsulated in this concept applicable to every industry
Growth marketing becomes very important. What is growth marketing? How to create a growth marketing team? Who needs a growth marketing team? Read this article!
Business ideas are emerging as silver linings of the second-order effects of COVID-19. You can update delivery services, access eCommerce, or do other tactics.
Team collaboration can be brought to a new level by establishing a culture of experimentation through frameworks such as Execution and dispersed model.
Managing your business finances is important for creating stable financial future. Keep reading to know useful tips for financial management in small business.
It's common for small business owners to use traditional methods in their processes, thinking it's more efficient and cheaper. However, this isn't always the case.
At the start of the digital revolution, online marketing was considered to be just another way of reaching out to consumers. With time, however, online marketing or digital marketing has taken the centre stage as far as marketing strategies are concerned. A business, whether large or small, needs to have the right kind of digital marketing strategies in place. This, in turn, ensures that it can reach out to the right set of audience. It is an integral part of how a business keeps in touch with its consumers. Marketing strategies have moved much beyond websites and random ad-campaigns. The internet has become entwined to everything we do and everything we need. This is the primary reason why every business needs to have an integrated digital marketing strategy in place. Digital marketing services in India are fast gaining importance because of this very reason. Here are some of the key aspects of digital marketing and why it is important in online business growth.
Influencer marketing shows no signs of slowing down in 2020, having evolved into a core marketing strategy that is practiced by over 90% of marketers. Predicted to be a $10 billion industry by the end of 2020, the role of influencers will clearly continue to help brands connect with their consumers in highly relevant ways.
From wins like exceeding sales OKRs and new strategic investments to tackling a spam attack, this is what the Hacker Noon team has been up to in the Q3 2020.
Collaboration and communication in the digital age have come a long way as it is not restricted to emails and messages anymore. Having a platform for the stakeholders involved in a business that enables them to communicate with each other will be a strong driving force. The flawless communication that can be switched to multiple devices without any interruption is an added convenience.
Commerce has dramatically changed with the advent of the web and its further development. Modern offline commerce is digitalizing, providing innovative features
Giving tailored experiences to the people visiting the company website has become a game-changer. Here are 5 ways to personalize your website content in 2022.
From getting our Alexa ranking to 3.5k since, to important integrations and a 73% increase in revenue, this is what Hacker Noon's been up to in the Q4 of 2019.
The process of B2B sales is usually complex and involves up to 10 stakeholders. Mind that these stakeholders don’t share a single point of view, so it takes enough hot air to run a small city before a decision is reached and the deal is closed.
Read this article to find out the best customer acquisition channels and the best practices to measure customer metrics so that you can improve your business.
Are you looking for a way to spread brand awareness, generate sales, and get more engagement from your target audience? If so, you could benefit from social media marketing.
Machine learning engineers might be some of the most highly skilled software engineers. We take a look at how cities in the US compensate their ML engineers.
Artificial intelligence (AI) is technology transforming at a fast pace. With its ability to learn and evolve, AI is changing how we live, work and play. And as AI continues to evolve, so makes its impact on eCommerce. From personalization to pricing and product recommendations, AI is changing how we shop online. In this blog post, we will discuss about how AI impacts eCommerce and what it means for shoppers and businesses alike.What is Artificial Intelligence?
This article discusses the difference between growth marketing and growth hacking. It covers what are the benefits of growth hacking and rules of growth hacker
It is increasingly important for profitability to be at the heart of marketing strategies. But how is one supposed to even gauge profitability potential?
In the preparation for transitioning away from Medium, we've launched Hacker Noon Community and are also sharing first details of our new publishing platform.
I’ve seen many indie product creators or team members work on their product/SaaS for months and after developing it, they mostly don’t know how to get their first beta testers.
In the 2nd quarter of 2020, right as the pandemic started raging, the Hacker Noon team pushed the boundaries and grew its revenue, product, and editorial stats.
As pandemic is starting to rage, the Hacker Noon team is grateful for their remote-first experience so far and has been making tremendous product initiatives.
Indeed, the video has revolutionized the marketing world and is becoming one of the most profitable and trendy digital marketing approaches available till date. Well! It's not too hard to understand why 63% of the businesses started using video marketing, and out of those, 82% of businesses believe that videos are one of the vital parts of marketing strategy.
The internet has changed the world. Most would say for the better, especially those of us running an online business. When it comes to business, marketing has never been so easy as it is today - with access to a plethora of digital marketing channels.
Community-led marketing refers to the use of communities, often centred around a particular product or brand, to drive growth, insight gathering and impactful e
Email tracking tool enables companies to gather crucial insights line click rate, bounce rate, etc which can help in formulating better business strategies.
Are you a small business or want to grow you personal brand with no ad cash? Here are 4 ways you can grow your Instagram account using the comment section.
There are two types of products out there — product-driven and customer-driven. The first kind is built on the assumption that a great product will find its customers, while the second one is all about analyzing customers and building something they specifically need.
Most of the entrepreneurs made the mistake of not focusing on branding during the start-up of their business? They ignore branding and are obsessed with their products and services. The research made on business expansion says that to target the customers in the market, branding is the most important factor in getting attention. To push the product and service in the market, branding is a great way to succeed. The brand also needs to be treated as a person. When an individual is going to start-up a new business, the brand is the identity of it. The brand of an organization has its values and personality reflects on behalf of a business.
DoorDash has overtaken their competitors and achieved admirable success in only seven years of existing. The business lessons we can learn from them are spot on
The world of product development is obsessed with “talking to the customer.” While it's not possible to talk to all of them, you can follow a trail left by them
Why the new metaverse may produce new opportunities for businesses because of its unique technologies making opportunities for them to exploit and benefit from
How can a business remain in the spotlight when there's nothing newsworthy happening? And what can a small company do to attract attention from the media?
[230. 9 Essential Things to Consider Before Buying a New Office (for Your Small IT
Have you optimized your business for local search? If not, you might be missing out on a lot of potential customers who are willing to buy in your local area.
In this article, we will discuss the concept of market cap in detail and how it relates to SaaS companies as well as why understanding why it's important.
Convincing your recipients to open your emails can be tough. But it's not impossible. Check out these tips to boost your open rates and increase your conversion
What makes Hacker Noon truly stand out is the fact that we are independently-owned & community-driven. Our community drives our editorial, not just our traffic.
I analysed the TOP30 fastest growing EdTech landings to understand their conversion techniques. Result – 42 CRO techniques you could leverage for your product.
The old way of doing business is almost gone. The world is moving into the brave new era of digital e-commerce. According to Statista, in 2018, an estimated 1.8 billion people worldwide purchase goods online. During the same year, global e-retail sales amounted to 2.8 trillion U.S. dollars and projections show a growth of up to 4.8 trillion U.S. dollars by 2021. So, yeah, the shift to online continues.
While many small businesses are at risk of closing due to the coronavirus pandemic, our sales skyrocketed amazingly to generate the unexpected result of more than $550,000.
A systems engineer is responsible for the technical and business applications of a company. These are the 43 best-paying cities for systems engineers in the US
A content marketing flywheel can help your VC firm stand out and win competitive rounds easily like OpenView Partners and First Round Capital. Here is how.
From streamlining business operations to improving customer experience to enhancing manufacturing facilities, 5G will present endless business opportunities.
When the team is organized remotely, "chemistry" between employees and managers should be encouraged intentionally. Learn 6 effective formats to keep in touch !
For the first time since removing Medium.com’s software in July 2019, we make more money than we burn. Plus: current and upcoming product and community updates.
Your organization’s growth is often tied to the tools that you choose to implement your business plan. Given that it’s such a crucial part of success, these tools have become a divisive topic.
My name is Dmitrii Konstantinov and this is a personal story of experience and growth in a cozy startup. How we made a business pivot and found product fit.
409A valuation is a computation of the fair market value of a private or startup company’s common stock by an independent appraiser, that is, a third party.
World Wide Webers, it’s 2019 and the talk of town are topics that so many of us interact with every day: conversational marketing, behavioural science, machine learning, process automation, productivity tools, chatbots, algorithms, artificial intelligence, big data, deep learning, accelerating digital transformation, and so much more.
TikTok has over 1 billion active users and a high engagement rate. But a TikTok revenue isn't enough. Read on to know TikTok alternatives for small businesses.
Businesses around the world have been forced to scramble a response to the current worldwide pandemic. Boardrooms have become (virtual) war rooms as organizations hunker down and try and devise strategies that will enable them to prosper or, in many cases, simply survive.
Small businesses are the heartbeat of this country. That’s not a cute belief or patriotic campaign statement – it’s a fact. There are an estimated 30.2 million small businesses in the United States. They comprise 99.9 percent of all businesses in the entire country. Unfortunately, millions of these businesses are considered “non-essential” amid the Coronavirus outbreak. This means they’re forced to close their doors and shut down business operations – at least in their traditional format. As a result, 7.5 million businesses are at risk of shutting down permanently.
Are you frustrated by lackluster growth marketing campaigns? Discover the essential processes and strategies that will set your campaigns up for success.
As the world of technology expands, one innovation experiencing an explosion in adoption is the industrial internet of things, commonly abbreviated as IIoT.
API has been rapidly driving new opportunities for business in last few years. Read in details how top API monetisation models helps in business growth.
Net Promoter Score (NPS) is an indicator that your customers are happy with your product. Check out real world tips on how to increase NPS of a SaaS product.
The rise and eventual dominance of mobile applications in the current business arena is a telling sign of how user experience has become the biggest brand differentiator.
Automation is a powerful driving force for business growth. It allows mundane, repeatable tasks, to be dealt with by binary code. That means we can just get on our all-important daily tasks.
