Effect of DCR Tag Pages on ad revenue

[alinaboghiu]

Get data from D&I Commercial.

There is a small % of tag pages (e.g. contributors index) that have a high frequency of fronts-banner ads due to the small height of each section. Ensure that these pages perform similarly.

[ashishpuliyel]

There was no significant impact on revenue from this change. There an increase in impressions per-pageview.

There was a very minor 0.03% increase in programmatic revenue per 1000 page views. This came alongside a 6.4% increase in impressions per page views.