diff --git a/.repo-metadata.json b/.repo-metadata.json
index 99b5307..69184bb 100644
--- a/.repo-metadata.json
+++ b/.repo-metadata.json
@@ -4,7 +4,7 @@
     "product_documentation": "https://cloud.google.com/channel/",
     "client_documentation": "https://googleapis.dev/python/cloudchannel/latest",
     "issue_tracker": "",
-    "release_level": "beta",
+    "release_level": "ga",
     "language": "python",
     "library_type": "GAPIC_AUTO",
     "repo": "googleapis/python-channel",
diff --git a/README.rst b/README.rst
index fe7fbca..0c20ed1 100644
--- a/README.rst
+++ b/README.rst
@@ -1,7 +1,7 @@
 Python Client for Cloud Channel
 =================================================
 
-|beta| |pypi| |versions|
+|GA| |pypi| |versions|
 
 `Cloud Channel API`_: With Channel Services, Google Cloud partners and resellers have
 a single unified resale platform, with a unified resale catalog, customer management,
@@ -10,8 +10,8 @@ order management, billing management, policy and authorization management, and c
 - `Client Library Documentation`_
 - `Product Documentation`_
 
-.. |beta| image:: https://img.shields.io/badge/support-beta-orange.svg
-   :target: https://github.com/googleapis/google-cloud-python/blob/master/README.rst#beta-support
+.. |GA| image:: https://img.shields.io/badge/support-ga-gold.svg
+   :target: https://github.com/googleapis/google-cloud-python/blob/master/README.rst#general-availability
 .. |pypi| image:: https://img.shields.io/pypi/v/google-cloud-channel.svg
    :target: https://pypi.org/project/google-cloud-channel/
 .. |versions| image:: https://img.shields.io/pypi/pyversions/google-cloud-channel.svg
diff --git a/setup.py b/setup.py
index b83e47a..77621b2 100644
--- a/setup.py
+++ b/setup.py
@@ -47,7 +47,7 @@
     ),
     python_requires=">=3.6",
     classifiers=[
-        "Development Status :: 4 - Beta",
+        "Development Status :: 5 - Production/Stable",
         "Intended Audience :: Developers",
         "Operating System :: OS Independent",
         "Programming Language :: Python :: 3.6",