diff --git a/pom.xml b/pom.xml
index af839ae8..c97c2b83 100644
--- a/pom.xml
+++ b/pom.xml
@@ -3,7 +3,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-pubsublite-parent</artifactId>
-    <version>0.9.0</version>
+    <version>0.10.0</version>
   </parent>
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.cloud</groupId>