diff --git a/google-cloud-pubsub-bom/pom.xml b/google-cloud-pubsub-bom/pom.xml
index 0a25451b5..8c990dbe8 100644
--- a/google-cloud-pubsub-bom/pom.xml
+++ b/google-cloud-pubsub-bom/pom.xml
@@ -53,7 +53,7 @@
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-pubsub-v1</artifactId>
-        <version>1.95.9-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-pubsub-v1:current} -->
+        <version>1.96.0</version><!-- {x-version-update:proto-google-cloud-pubsub-v1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
diff --git a/pom.xml b/pom.xml
index ac6b12710..b0f9beb00 100644
--- a/pom.xml
+++ b/pom.xml
@@ -69,7 +69,7 @@
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-pubsub-v1</artifactId>
-        <version>1.95.9-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-pubsub-v1:current} -->
+        <version>1.96.0</version><!-- {x-version-update:proto-google-cloud-pubsub-v1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>