diff --git a/google-cloud-core-bom/pom.xml b/google-cloud-core-bom/pom.xml
index 9bfc6c333e..a50c826aef 100644
--- a/google-cloud-core-bom/pom.xml
+++ b/google-cloud-core-bom/pom.xml
@@ -3,7 +3,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-core-bom</artifactId>
-  <version>1.96.0</version><!-- {x-version-update:google-cloud-core:current} -->
+  <version>1.96.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-core:current} -->
   <packaging>pom</packaging>
   <parent>
     <groupId>com.google.cloud</groupId>
@@ -63,17 +63,17 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-core</artifactId>
-        <version>1.96.0</version><!-- {x-version-update:google-cloud-core:current} -->
+        <version>1.96.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-core:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-core-grpc</artifactId>
-        <version>1.96.0</version><!-- {x-version-update:google-cloud-core:current} -->
+        <version>1.96.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-core:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-core-http</artifactId>
-        <version>1.96.0</version><!-- {x-version-update:google-cloud-core:current} -->
+        <version>1.96.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-core:current} -->
       </dependency>
     </dependencies>
   </dependencyManagement>
diff --git a/google-cloud-core-grpc/pom.xml b/google-cloud-core-grpc/pom.xml
index 2365ed93e2..1e51a5ed54 100644
--- a/google-cloud-core-grpc/pom.xml
+++ b/google-cloud-core-grpc/pom.xml
@@ -3,7 +3,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-core-grpc</artifactId>
-  <version>1.96.0</version><!-- {x-version-update:google-cloud-core:current} -->
+  <version>1.96.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-core:current} -->
   <packaging>jar</packaging>
   <name>Google Cloud Core gRPC</name>
   <url>https://github.com/googleapis/java-core</url>
@@ -13,7 +13,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-core-parent</artifactId>
-    <version>1.96.0</version><!-- {x-version-update:google-cloud-core:current} -->
+    <version>1.96.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-core:current} -->
   </parent>
   <properties>
     <site.installationModule>google-cloud-core-grpc</site.installationModule>
diff --git a/google-cloud-core-http/pom.xml b/google-cloud-core-http/pom.xml
index cd0dfb3749..bb21675c75 100644
--- a/google-cloud-core-http/pom.xml
+++ b/google-cloud-core-http/pom.xml
@@ -3,7 +3,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-core-http</artifactId>
-  <version>1.96.0</version><!-- {x-version-update:google-cloud-core:current} -->
+  <version>1.96.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-core:current} -->
   <packaging>jar</packaging>
   <name>Google Cloud Core HTTP</name>
   <url>https://github.com/googleapis/java-core</url>
@@ -13,7 +13,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-core-parent</artifactId>
-    <version>1.96.0</version><!-- {x-version-update:google-cloud-core:current} -->
+    <version>1.96.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-core:current} -->
   </parent>
   <properties>
     <site.installationModule>google-cloud-core-http</site.installationModule>
diff --git a/google-cloud-core/pom.xml b/google-cloud-core/pom.xml
index 654c80dc4b..58c7b7a553 100644
--- a/google-cloud-core/pom.xml
+++ b/google-cloud-core/pom.xml
@@ -3,7 +3,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-core</artifactId>
-  <version>1.96.0</version><!-- {x-version-update:google-cloud-core:current} -->
+  <version>1.96.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-core:current} -->
   <packaging>jar</packaging>
   <name>Google Cloud Core</name>
   <url>https://github.com/googleapis/java-core</url>
@@ -13,7 +13,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-core-parent</artifactId>
-    <version>1.96.0</version><!-- {x-version-update:google-cloud-core:current} -->
+    <version>1.96.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-core:current} -->
   </parent>
   <properties>
     <site.installationModule>google-cloud-core</site.installationModule>
diff --git a/pom.xml b/pom.xml
index a8acbb1f1d..a3745709b6 100644
--- a/pom.xml
+++ b/pom.xml
@@ -4,7 +4,7 @@
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-core-parent</artifactId>
   <packaging>pom</packaging>
-  <version>1.96.0</version><!-- {x-version-update:google-cloud-core:current} -->
+  <version>1.96.1-SNAPSHOT</version><!-- {x-version-update:google-cloud-core:current} -->
   <name>Google Cloud Core Parent</name>
   <url>https://github.com/googleapis/java-core</url>
   <description>
diff --git a/versions.txt b/versions.txt
index 195c80145f..7309081dac 100644
--- a/versions.txt
+++ b/versions.txt
@@ -1,4 +1,4 @@
 # Format:
 # module:released-version:current-version
 
-google-cloud-core:1.96.0:1.96.0
\ No newline at end of file
+google-cloud-core:1.96.0:1.96.1-SNAPSHOT
\ No newline at end of file