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@QuincyLarson has done a lot of research on this. He found plain text emails have a better engagement and feel less startup-y. This is why all are emails are plain text.
@raisedadead yes - research seems to indicate that text emails "seem more authentic" and have higher engagement than HTML emails. Which makes sense, if you think about it. After all, when was the last time you got an HTML email from an individual person?
Not a pressing concern at the moment.
We currently use loopback + nodemailer to send out emails.
The emails are currently not very appealing to look.
It would be a good move to migrate to make them more appealing in future.
nodemailer already supports EJS templating.
The idea is to come up with beautiful templates themed with Free Code Camp's style guidelines.
Screenshot for reference:
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