diff --git a/index.js b/index.js
index aa18e0a41..3a35555fc 100755
--- a/index.js
+++ b/index.js
@@ -56,7 +56,7 @@ module.exports = async function standardVersion (argv) {
     if (pkg) {
       version = pkg.version
     } else if (args.gitTagFallback) {
-      version = await latestSemverTag()
+      version = await latestSemverTag(args.tagPrefix)
     } else {
       throw new Error('no package file found')
     }
diff --git a/lib/latest-semver-tag.js b/lib/latest-semver-tag.js
index 7c63ec42a..eec93af2b 100644
--- a/lib/latest-semver-tag.js
+++ b/lib/latest-semver-tag.js
@@ -1,11 +1,13 @@
 const gitSemverTags = require('git-semver-tags')
 const semver = require('semver')
 
-module.exports = function () {
+module.exports = function (tagPrefix = undefined) {
   return new Promise((resolve, reject) => {
-    gitSemverTags(function (err, tags) {
+    gitSemverTags({ tagPrefix }, function (err, tags) {
       if (err) return reject(err)
       else if (!tags.length) return resolve('1.0.0')
+      // Respect tagPrefix
+      tags = tags.map(tag => tag.replace(new RegExp('^' + tagPrefix), ''))
       // ensure that the largest semver tag is at the head.
       tags = tags.map(tag => { return semver.clean(tag) })
       tags.sort(semver.rcompare)
diff --git a/test/git.spec.js b/test/git.spec.js
index 448937286..dfa9dbb11 100644
--- a/test/git.spec.js
+++ b/test/git.spec.js
@@ -66,7 +66,7 @@ function mock ({ bump, changelog, tags }) {
     }
   }))
 
-  mockery.registerMock('git-semver-tags', function (cb) {
+  mockery.registerMock('git-semver-tags', function (_, cb) {
     if (tags instanceof Error) cb(tags)
     else cb(null, tags || [])
   })
@@ -103,6 +103,29 @@ describe('git', function () {
     }
   })
 
+  describe('tagPrefix', () => {
+    // TODO: Use unmocked git-semver-tags and stage a git environment
+    it('will add prefix onto tag based on version from package', async function () {
+      writePackageJson('1.2.0')
+      mock({ bump: 'minor', tags: ['p-v1.2.0'] })
+      await exec('--tag-prefix p-v')
+      shell.exec('git tag').stdout.should.match(/p-v1\.3\.0/)
+    })
+
+    it('will add prefix onto tag via when gitTagFallback is true and no package [cli]', async function () {
+      shell.rm('package.json')
+      mock({ bump: 'minor', tags: ['android/production/v1.2.0', 'android/production/v1.0.0'] })
+      await exec('--tag-prefix android/production/v')
+      shell.exec('git tag').stdout.should.match(/android\/production\/v1\.3\.0/)
+    })
+
+    it('will add prefix onto tag via when gitTagFallback is true and no package [options]', async function () {
+      mock({ bump: 'minor', tags: ['android/production/v1.2.0', 'android/production/v1.0.0'] })
+      await exec({ tagPrefix: 'android/production/v', packageFiles: [] })
+      shell.exec('git tag').stdout.should.match(/android\/production\/v1\.3\.0/)
+    })
+  })
+
   it('formats the commit and tag messages appropriately', async function () {
     mock({ bump: 'minor', tags: ['v1.0.0'] })
     await exec({})