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<!DOCTYPE html>
<html lang="en">
<head>
<title>Clementine Brown — Principal Product Designer</title>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
<link rel="shortcut icon" type="image/png" href="/favicon.png"/>
<link href="https://fonts.googleapis.com/css?family=Muli:300,400,700,900" rel="stylesheet">
<link rel="stylesheet" href="fonts/icomoon/style.css">
<link rel="stylesheet" href="css/bootstrap.min.css">
<link rel="stylesheet" href="css/jquery-ui.css">
<link rel="stylesheet" href="css/owl.carousel.min.css">
<link rel="stylesheet" href="css/owl.theme.default.min.css">
<link rel="stylesheet" href="css/owl.theme.default.min.css">
<link rel="stylesheet" href="css/jquery.fancybox.min.css">
<link rel="stylesheet" href="css/bootstrap-datepicker.css">
<link rel="stylesheet" href="fonts/flaticon/font/flaticon.css">
<link rel="stylesheet" href="css/aos.css">
<link rel="stylesheet" href="css/style.css">
</head>
<body data-spy="scroll" data-target=".site-navbar-target" data-offset="300">
<div class="site-wrap">
<div class="site-mobile-menu site-navbar-target">
<div class="site-mobile-menu-header">
<div class="site-mobile-menu-close mt-3">
<span class="icon-close2 js-menu-toggle"></span>
</div>
</div>
<div class="site-mobile-menu-body"></div>
</div>
<header class="site-navbar py-4 js-sticky-header site-navbar-target" role="banner">
<div class="container-fluid">
<div class="d-flex align-items-center">
<div class="site-logo"><a href="index.html">clementine brown</a></div>
<div>
<nav class="site-navigation position-relative text-right" role="navigation">
<ul class="site-menu main-menu js-clone-nav mr-auto d-none d-lg-block">
<li><a href="#home-section" class="nav-link">Home</a></li>
<li><a href="#what-i-do-section" class="nav-link">Right Now</a></li>
<li><a href="#work-section" class="nav-link">Work</a></li>
<li><a href="#notwork-section" class="nav-link">Not work</a></li>
<li><a href="#speaking-section" class="nav-link">Speaking</a></li>
<!-- <li><a href="#process-section" class="nav-link">Process</a></li>
<li><a href="#services-section" class="nav-link">Services</a></li> -->
</ul>
</nav>
</div>
<div class="ml-auto">
<!-- <nav class="site-navigation position-relative text-right" role="navigation">
<ul class="site-menu main-menu site-menu-dark js-clone-nav mr-auto d-none d-lg-block">
<li class="cta"><a href="#contact-section" class="nav-link"><span class="rounded border border-primary">Contact</span></a></li>
</ul>
</nav> -->
<a href="#" class="d-inline-block d-lg-none site-menu-toggle js-menu-toggle text-black float-right"><span class="icon-menu h3"></span></a>
</div>
</div>
</div>
</header>
<div class="intro-section" id="home-section">
<div class="container">
<div class="row align-items-center">
<div class="col-lg-4 mr-auto" data-aos="fade-up">
<h1 style="padding-bottom: 1rem;">Find the right problem</h1>
<p class="mb-5">I’m not an artist, or cake decorator, or precious snowflake. I’m not a superhero-ninja-rockstar with a portfolio of award-winning work. In fact, I’m not a portfolio designer at all.</p>
<p class="sub-title">I solve real problems, <br>for real people.</p>
<p class="sub-title">I just happen to do it <br>through design.</p>
<!-- <p><a href="#" class="btn btn-outline-light py-3 px-5">Get Started</a></p> -->
</div>
<div class="col-lg-2 ml-auto" data-aos="fade-up" data-aos-delay="100">
<picture class="img-absolute">
<source srcset="images/clementine_brown.png" media="(max-width: 600px)">
<img src="images/clementine_brown.png" alt="Image" class="img-fluid">
<!-- <p class="small">I <i class="icon-heart icon-heart-lemon" aria-hidden="true"></i> love open source - image made with the <a href="https://www.humaaans.com/" target="_blank">humaaans library</a> by Pablo Stanley</p> -->
</picture>
</div>
</div>
</div>
</div>
<!-- END INTRO -->
<!-- WHAT I DO -->
<div class="site-section site-section-end" id="what-i-do-section"">
<div class="container">
<div class="row">
<div class="col-lg-8 mb-5">
<span class="section-sub-title d-block">Right now</span>
<h2 class="section-title">Hacking styleguides</h2>
<p>I work as <a href="https://red-badger.com/people/clementine-brown" target="_blank"> Principal Product Designer</a> at a digital consultancy called <a href="http://red-badger.com" target="_blank">Red Badger</a> - which is a notoriously difficult task in itself, because it’s made up of <a href="http://red-badger.com/about-us/people/" target="_blank">a bunch of smart people</a> who are all at the top of their game. And I get to work along side them.</p>
<p>I get to see the inside of interesting (I mean <strong>really</strong> interesting) companies like the <a href="http://m.ft.com" target="_blank">Financial Times</a>, <a href="http://www.asos.com" target="_blank">ASOS</a>, disruptor tech companies like <a href="https://tandem.co.uk" target="_blank">Tandem</a>, family favourites like<a href="https://nandos.co.uk" target="_blank"> Nando's</a>; and delve my sticky little mitts into the heart of their newest, brightest, bleeding-edge projects.</p>
<p>I get to spend each day working with designers like <a href="https://red-badger.com/people/rob-brathwaite" target="_blank">Rob Brathwaite</a> and <a href="https://red-badger.com/people/kim-habib" target="_blank">Kim Habib</a>, developers like <a href="https://twitter.com/charypar" target="_blank">Viktor Charypar</a> and <a href="https://twitter.com/jonyardley" target="_blank">Jon Yardley</a>, and talented project managers and product owners to fix problems and build products that people <b>want</b> to use.</p>
<p>I get to learn from the people around me, and collect skills that allow me to <a href="http://heartbreaklaunderette.co.uk" target="_blank">build myself websites like this</a> (and this one actually), and draw, build and <a href="http://clmntnbrn.github.io/Jellyfish/" target="_blank">experiment with things like this</a> (it should be motion 📱, touch 👆 and mouse 🐭 reactive)!</p>
<p>I get to share my experiences with students at <a href="https://generalassemb.ly/instructors/clementine-brown/8763" target="_blank">General Assembly</a>, and talk about <a href="https://nvite.com/DesignPlus/ovl7ed" target="_blank">design+ethics</a> at <a href="http://invisionapp.com" target="_blank">InVision</a>, with smart people from the likes of the BBC, GDS and Ideo.</p>
<!-- <p>But wait. No. You're right.</p>
<p>There is no portfolio here.</p>
<p>I <i>could</i> show you a picture of this card component, or that navigation system, this live news feed - but without the conversation of <i>why it was built this way</i>, or <i>how it was designed with React in mind</i>, or <i>how we managed this edge-case</i> - well, it’s all rather clean and shiny.</p>
<p>And I want you to see the dirt under those manicured nails.</p> -->
</div>
</div>
</div>
<!-- END WHAT I DO -->
<div class="site-section section-1 work-section-cb bg-light" id="work-section">
<div class="container">
<div class="row">
<div class="col-lg-8 mb-5">
<span class="section-sub-title d-block">Work</span>
<h2 class="section-title">Abridged Works</h2>
<p>I've just pulled out a few of the most interesting projects I've worked on in the past five years - using a PAR (Problem, Action, Result) framework for speed and clarity. If you would like to know more about anything you see on this site, please do drop me a line at <a href="mailto:clementine@clmntnbrn.co.uk?subject=Hello Clementine!" target="_blank">clementine@clmntnbrn.co.uk</a></p>
</div>
</div>
</div> <!-- end container -->
</div>
<!-- END WORK SECTION -->
<!-- FINANCIAL TIMES -->
<div class="site-section section-1">
<div class="container">
<div class="row" style="padding-bottom: 2rem;">
<div class="col-lg-5 mr-auto mb-5">
<div class="mb-5">
<p class="section-sub-title d-block">THE FINANCIAL TIMES</p>
<h2 class="section-title-small">Designing when design is not the deliverable</h2>
<p>Back in 2015, I got to work on one of the most interesting projects of my career.</p>
<p>Red Badger were engaged by the Financial Times to help with the redesign of the website - the project was
called Next FT and they were bringing the site from a static 970px fixed width framework (complete with
separate web app) to a fully responsive experience. But, that wasn't the problem we were there to solve.
</p>
</div>
</div> <!-- end col -->
<div class="col-lg-6">
<div class="image-absolute-box">
<img src="images/financial-times-ideation.png" alt="Image" class="img-fluid">
<p class="small">I <i class="icon-heart" aria-hidden="true"></i> open source - image made with the <a
href="https://www.humaaans.com/" target="_blank">humaaans library</a> by Pablo Stanley</p>
</div>
</div>
</div> <!-- end row -->
<div class="row">
<div class="col-lg-4" data-aos="fade-up" data-aos-delay="">
<div class="process p-3">
<span class="number">01</span>
<div>
<span class="flaticon-glasses display-4 text-primary mb-4 d-inline-block"></span>
<h3>Problem</h3>
<p>The current programme was running a form of Dev Anarchy (if you're not familiar you can check out <a href="https://www.youtube.com/watch?v=uk-CF7klLdA" target="_blank">this YouTube video</a>) and it wasn't working out well for anybody. Specifically the UXD team were feeling the burn of a
way of working that left design as an after thought - and the business knew it. </p>
</div>
</div>
</div>
<div class="col-lg-4" data-aos="fade-up" data-aos-delay="100">
<div class="process p-3">
<span class="number">02</span>
<div>
<span class="flaticon-vector display-4 text-primary mb-4 d-inline-block"></span>
<h3>Action</h3>
<p>The initial phase was a two month period to prove out our way of working. In seven weeks we designed and
deployed an entirely new homepage. This speed of delivery led to our engagement lasting for 18 months, so
that we could empower designers to have a strategic voice. Working with one team at a time and approaching
the solution though osmosis, we were able to demonstrate the value of embedded UXD in product teams.</p>
</div>
</div>
</div>
<div class="col-lg-4" data-aos="fade-up" data-aos-delay="200">
<div class="process p-3">
<span class="number">03</span>
<div>
<span class="flaticon-monitor display-4 text-primary mb-4 d-inline-block"></span>
<h3>Result</h3>
<p>By working closely with the FT senior management we were able to ensure that the cultural shift in
working practices lived on. Our persistent demonstration of integrated UXD and iterative change formed a
culture of lean, user-centred design, that has now filtered through to other areas of product delivery
across the organisation.</p>
</div>
</div>
</div>
</div> <!-- end row -->
</div> <!-- end container -->
</div> <!-- end section -->
<!-- END FINANCIAL TIMES -->
<div class="container">
<hr>
</div>
<!-- NANDO'S -->
<div class="site-section section-1">
<div class="container">
<div class="row" style="padding-bottom: 2rem;">
<div class="col-lg-5 mr-auto mb-5">
<div class="mb-5">
<p class="section-sub-title d-block">NANDO'S</p>
<h2 class="section-title-small">Bringing online ordering in-app as Acting Head of Design</h2>
<p>This year I have been on the inside of one of the most love-filled companies in the UK (fun fact: 😯 Nando's is <i>also</i> the biggest importer of Halloumi in the UK)</p>
<p>Red Badger are working in-house with Nando’s to design a customer ordering journey, and integrate it into their current app. </p>
</div>
</div> <!-- end col -->
<div class="col-lg-6">
<div class="image-absolute-box">
<img src="images/nandos-web-to-app.png" alt="Image" class="img-fluid">
<p class="small">I <i class="icon-heart" aria-hidden="true"></i> open source - image made with the <a
href="https://www.humaaans.com/" target="_blank">humaaans library</a> by Pablo Stanley</p>
</div>
</div>
</div> <!-- end row -->
<div class="row">
<div class="col-lg-4" data-aos="fade-up" data-aos-delay="">
<div class="process p-3">
<span class="number">01</span>
<div>
<span class="flaticon-glasses display-4 text-primary mb-4 d-inline-block"></span>
<h3>Problem</h3>
<p>Nando’s are currently supporting multiple platforms for engagement with their customers: the Brand website <a href="https://nandos.co.uk" target="_blank">nandos.co.uk</a>, the Takeaway and Delivery website <a href="https://nandos.co.uk" target="_blank">get.nandos</a>, and the native app. If a customer wishes to place an order and begins the journey inside the app, they are currently redirected to the responsive web ordering journey.</p>
</div>
</div>
</div>
<div class="col-lg-4" data-aos="fade-up" data-aos-delay="100">
<div class="process p-3">
<span class="number">02</span>
<div>
<span class="flaticon-vector display-4 text-primary mb-4 d-inline-block"></span>
<h3>Action</h3>
<p>We are using <strong>agile principles</strong> to deliver value into the hands of customers early and focusing on an </strong>MDP</strong> - the thinnest slice of releasable functionality to learn/validate the approach as quickly as possible. The teams are prioritising the Takeaway journey first, with Delivery being a fast follower. We are achieving this with two (soon to be three) teams working side by side on parallel scope - I am in the role of <strong>Acting Head of Design</strong> for the programme while helping Nando’s recruit for the internal position.</p>
</div>
</div>
</div>
<div class="col-lg-4" data-aos="fade-up" data-aos-delay="200">
<div class="process p-3">
<span class="number">03</span>
<div>
<span class="flaticon-monitor display-4 text-primary mb-4 d-inline-block"></span>
<h3>Result</h3>
<p>Co-locating a multi-disciplinary team is allowing us to provide technical and strategic consulting services, and to recommend the best strategic approach to adding a takeaway and delivery journey to the current app. The programme of work is ongoing.</p>
</div>
</div>
</div>
</div> <!-- end row -->
</div> <!-- end container -->
</div> <!-- end section -->
<!-- END NANDO's -->
<div class="container">
<hr>
</div>
<!-- GA'S -->
<div class="site-section section-1">
<div class="container">
<div class="row">
<div class="col-lg-5 mr-auto mb-5">
<div class="mb-5">
<p class="section-sub-title d-block">GENERAL ASSEMBLY</p>
<h2 class="section-title-small">Helping to form the next generation of UX designers</h2>
<p>Since summer 2016, I have been leading workshops and courses at <a href="https://generalassemb.ly" target="_blank">General Assembly</a>.
<p>Teaching, as well as being inspiring, has given many things back to me: I am a more accomplished <strong>speaker</strong> and <strong>presenter</strong>; I have learned to <strong>explain anything in an infinite number of ways</strong>; I have a <strong>deeper understanding</strong> of the needs of the stakeholders I find myself working with; and I constantly get to reaffirm my <i class="icon-heart" aria-hidden="true"></i> for what I do</p>
</div>
</div> <!-- end col -->
<div class="col-lg-6">
<div class="image-absolute-box">
<img src="images/general-assembly.png" alt="Image" class="img-fluid">
<p class="small">I <i class="icon-heart" aria-hidden="true"></i> open source - image made with the <a
href="https://www.humaaans.com/" target="_blank">humaaans library</a> by Pablo Stanley</p>
</div>
</div>
</div> <!-- end row -->
<div class="row">
<div class="col-lg-4" data-aos="fade-up" data-aos-delay="">
<div class="process p-3">
<span class="number">01</span>
<div>
<span class="flaticon-glasses display-4 text-primary mb-4 d-inline-block"></span>
<h3>Problem</h3>
<p>Over the past few years <strong>a lot</strong> of people, from a <strong>wide range</strong> of backgrounds, have been recognising the importance of design in their industries: the creative process in which we use our intuition and analytical ability to understand the opportunities and constraints, business goals, competitive markets, customer needs and technologies present; and <strong>then</strong> envision, communicate, and realise practical solutions that meet customer needs and create business value.</p>
</div>
</div>
</div>
<div class="col-lg-4" data-aos="fade-up" data-aos-delay="100">
<div class="process p-3">
<span class="number">02</span>
<div>
<span class="flaticon-vector display-4 text-primary mb-4 d-inline-block"></span>
<h3>Action</h3>
<p>Through creating an iterative learning experience, I lead students through multiple cycles of the lean UX process, building on concepts and expanding contextual knowledge of their applications. This allows them to experience that optimal solutions require an effective design process that provides a framework within which designers can consistently <strong>validate - ideate - repeat.</strong></p>
</div>
</div>
</div>
<div class="col-lg-4" data-aos="fade-up" data-aos-delay="200">
<div class="process p-3">
<span class="number">03</span>
<div>
<span class="flaticon-monitor display-4 text-primary mb-4 d-inline-block"></span>
<h3>Result</h3>
<p>By enabling students to ideate solutions in a user-centered way, they graduate with the knowledge that design is full of <strong>processes</strong>, not rigid methodologies, and is, by nature, an iterative process: so what we discover through empathy, research, validation and usability testing often dictates the solution. They also produce a individual project who's outcomes make me consistently proud.</p>
</div>
</div>
</div>
</div> <!-- end row -->
</div> <!-- end container -->
</div> <!-- end section -->
<!-- END GA -->
<!-- START NOTWORK SECTION -->
<div class="site-section section-2 work-section-cb bg-light" id="notwork-section">
<div class="container">
<div class="row">
<div class="col-lg-8 mb-5">
<span class="section-sub-title d-block">Not Work</span>
<h2 class="section-title">The Diff</h2>
<p>My energy for learning is boundless, and I have an insatiable drive to explore new disciplines and cross boundaries. I believe that the more I’m aware of, the more references I have to draw on - so the more I find myself able to see unlikely associations and connect my digital day with my analogue night. </p>
</div>
</div> <!-- end row -->
</div> <!-- end container -->
</div>
<div class="site-section section-2 work-section-cb" id="notwork-section"></div>
<div class="container">
<div class="row">
<div class="col-lg-4" data-aos="fade-up" data-aos-delay="">
<div class="process p-3">
<div>
<span class="section-sub-title d-block">silversmithing</span>
<img src="images/no-miracles-here.png" class="img-fluid box-shadow">
<p>After an evening workshop run by <a href="https://www.theworkbenchlondon.com/" target="_blank">The Workbench</a>, a couple of years ago I founded my own mini accessories label <a href="https://nomiracleshere.co.uk" target="_blank">no miracles here</a>, learning about lost wax casting and silver soldering from YouTube 💍</p>
</div>
</div>
</div>
<div class="col-lg-4" data-aos="fade-up" data-aos-delay="100">
<div class="process p-3">
<div>
<span class="section-sub-title d-block">parallax illustrations</span>
<img src="images/jellyfish-parallax.png" class="img-fluid box-shadow">
<p>Having become obsessed with the drawing app Procreate, I have been learning how to structure and code parallax illustrations like <a href="https://clmntnbrn.github.io/Jellyfish/" target="_blank">this jellyfish</a>. Why jellyfish? I took my parents on a trip to Monterey bay earlier this year, and have been fascinated by them ever since 🐙</p>
</div>
</div>
</div>
<div class="col-lg-4" data-aos="fade-up" data-aos-delay="200">
<div class="process p-3">
<div>
<span class="section-sub-title d-block">surface design</span>
<img src="images/terrazzo.png" class="img-fluid box-shadow">
<p>Terrazzo is a recent find - I actually stumbled across it as I was looking for a way to display the accessories I was making. I'm a big fan of supporting makers and craftspeople (my dad is a wonderful <a href="http://feathercarver.co.uk" target="_blank">wood carver</a>) so I took a workshop run by a surface designer - and I'm hooked 🎨</p>
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<p><strong>MDP vs MVP</strong></p>
<p>About your customers, or for them?</p>
<span style="background: linear-gradient(to top, yellow 50%, transparent 50%"> <a href="images/clementine_brown_mvp_vs_mdp_talk.pdf" target="_blank">See the deck here</a> </span>
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<p>What would you do?</p>
<span style="background: linear-gradient(to top, yellow 50%, transparent 50%"> <a href="https://www.youtube.com/watch?v=O2pinw_OmJY&feature=youtu.be&utm_campaign=design%2Bethics&utm_source=hs_email&utm_medium=email&utm_content=28316536&_hsenc=p2ANqtz-_1kD8erSPveJhABz4l8fptX-pFn7ewoF25tsuQN6_aeLSKDWWvpxP9RQK86y0hiS-RtOX6LYWUj_CDOv1fiqf8KS09_g&_hsmi=28316536" target="_blank">Watch the event here</a> </span>
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<p><strong>Circular is the New Straight</p></strong>
<p>Document disassembly.</p>
<span style="background: linear-gradient(to top, yellow 50%, transparent 50%"> <a href="images/clementine_brown_circular_design_talk.pdf" target="_blank">See the deck here</a> </span>
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