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<!DOCTYPE html>
<html lang="en">
<head>
<title>Clementine Brown — Principal Product Designer</title>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
<link rel="shortcut icon" type="image/png" href="/favicon.png"/>
<link href="https://fonts.googleapis.com/css?family=Muli:300,400,700,900" rel="stylesheet">
<link rel="stylesheet" href="fonts/icomoon/style.css">
<link rel="stylesheet" href="css/bootstrap.min.css">
<link rel="stylesheet" href="css/jquery-ui.css">
<link rel="stylesheet" href="css/owl.carousel.min.css">
<link rel="stylesheet" href="css/owl.theme.default.min.css">
<link rel="stylesheet" href="css/owl.theme.default.min.css">
<link rel="stylesheet" href="css/jquery.fancybox.min.css">
<link rel="stylesheet" href="css/bootstrap-datepicker.css">
<link rel="stylesheet" href="fonts/flaticon/font/flaticon.css">
<link rel="stylesheet" href="css/aos.css">
<link rel="stylesheet" href="css/style.css">
</head>
<body data-spy="scroll" data-target=".site-navbar-target" data-offset="300">
<div class="site-wrap">
<div class="site-mobile-menu site-navbar-target">
<div class="site-mobile-menu-header">
<div class="site-mobile-menu-close mt-3">
<span class="icon-close2 js-menu-toggle"></span>
</div>
</div>
<div class="site-mobile-menu-body"></div>
</div>
<header class="site-navbar py-4 js-sticky-header site-navbar-target" role="banner">
<div class="container-fluid">
<div class="d-flex align-items-center">
<div class="site-logo"><a href="index.html">clmntnbrn</a></div>
<div>
<nav class="site-navigation position-relative text-right" role="navigation">
<ul class="site-menu main-menu js-clone-nav mr-auto d-none d-lg-block">
<li><a href="#home-section" class="nav-link">Home</a></li>
<li><a href="#what-i-do-section" class="nav-link">What I do</a></li>
<li><a href="#work-section" class="nav-link">Work</a></li>
<li><a href="#notwork-section" class="nav-link">Not Work</a></li>
<!-- <li><a href="#process-section" class="nav-link">Process</a></li>
<li><a href="#services-section" class="nav-link">Services</a></li> -->
</ul>
</nav>
</div>
<div class="ml-auto">
<!-- <nav class="site-navigation position-relative text-right" role="navigation">
<ul class="site-menu main-menu site-menu-dark js-clone-nav mr-auto d-none d-lg-block">
<li class="cta"><a href="#contact-section" class="nav-link"><span class="rounded border border-primary">Contact</span></a></li>
</ul>
</nav> -->
<a href="#" class="d-inline-block d-lg-none site-menu-toggle js-menu-toggle text-black float-right"><span class="icon-menu h3"></span></a>
</div>
</div>
</div>
</header>
<div class="intro-section" id="home-section">
<div class="container">
<div class="row align-items-center">
<div class="col-lg-4 mr-auto" data-aos="fade-up">
<h1>Find the right problem, you'll design the right solution.</h1>
<p class="mb-5">I’m not an artist, or cake decorator, or precious snowflake. I’m not a superhero-ninja-rockstar with a portfolio of award-winning work. In fact, I’m not a portfolio designer at all.</p>
<p class="sub-title">I solve problems.</p>
<p class="sub-title">It just so happens I do it through design.</p>
<!-- <p><a href="#" class="btn btn-outline-light py-3 px-5">Get Started</a></p> -->
</div>
<div class="col-lg-2 ml-auto" data-aos="fade-up" data-aos-delay="100">
<picture class="img-absolute">
<source srcset="images/clementine_brown.png" media="(max-width: 600px)">
<img src="images/clementine_brown.png" alt="Image" class="img-fluid">
<!-- <p class="small">I <i class="icon-heart icon-heart-lemon" aria-hidden="true"></i> love open source - image made with the <a href="https://www.humaaans.com/" target="_blank">humaaans library</a> by Pablo Stanley</p> -->
</picture>
</div>
</div>
</div>
</div>
<!-- END INTRO -->
<!-- WHAT I DO -->
<div class="site-section site-section-end" id="what-i-do-section"">
<div class="container">
<div class="row">
<div class="col-lg-8 mb-5">
<span class="section-sub-title d-block">Right now</span>
<h2 class="section-title">What I do</h2>
<p>I work as <a href="https://red-badger.com/people/clementine-brown" target="_blank"> Principal Product Designer</a> at a Silicon Roundabout consultancy called <a href="http://red-badger.com" target="_blank">Red Badger</a> - which is a notoriously difficult task in itself, because it’s made up of <a href="http://red-badger.com/about-us/people/" target="_blank">a bunch of people</a> who are all at the top of their game. And I get to work along side them.</p>
<p>I get to see the inside of interesting (I mean <strong>really</strong> interesting) companies like the <a href="http://m.ft.com" target="_blank">Financial Times</a>, <a href="http://www.asos.com" target="_blank">ASOS</a>, <a href="https://tandem.co.uk" target="_blank">Tandem</a>, <a href="https://nandos.co.uk" target="_blank">Nando's</a>; and delve my sticky little mitts into the heart of their newest, brightest projects.</p>
<p>I get to spend each day working with designers like <a href="https://red-badger.com/people/rob-brathwaite" target="_blank">Rob Brathwaite</a> and <a href="https://red-badger.com/people/kim-habib" target="_blank">Kim Habib</a>, developers like <a href="https://twitter.com/charypar" target="_blank">Viktor Charypar</a> and <a href="https://twitter.com/jonyardley" target="_blank">Jon Yardley</a>, and talented project managers and product owners to fix problems and build products that people <b>want</b> to use.</p>
<p>I get to learn from the people around me, and collect skills that allow me to <a href="http://heartbreaklaunderette.co.uk" target="_blank">build myself websites like this</a> and draw, build and <a href="http://clmntnbrn.github.io/Jellyfish/" target="_blank">experiment with things like this</a> (it should be motion 📱, touch 👆 and mouse 🐭 reactive)!</p>
<p>I get to share my experiences with students at <a href="https://generalassemb.ly/instructors/clementine-brown/8763" target="_blank">General Assembly</a>, and talk about <a href="https://nvite.com/DesignPlus/ovl7ed" target="_blank">design+ethics</a> at <a href="http://invisionapp.com" target="_blank">InVision</a>, with smart people from the likes of the BBC, GDS and Ideo.</p>
<p>But wait. No. You're right.</p>
<p>There is no portfolio here.</p>
<p>I <i>could</i> show you a picture of this card component, or that navigation system, this live news feed - but without the conversation of <i>why it was built this way</i>, or <i>how it was designed with React in mind</i>, or <i>how we managed this edge-case</i> - well, it’s all rather clean and shiny.</p>
<p>And I want you to see the dirt under those manicured nails.</p>
</div>
</div>
</div>
<!-- END WHAT I DO -->
<div class="site-section section-1 work-section-cb bg-light" id="work-section">
<div class="container">
<div class="row">
<div class="col-lg-8 mb-5">
<span class="section-sub-title d-block">A few stories</span>
<h2 class="section-title">Work</h2>
<p>I've just pulled out a few of the most interesting projects I've recently worked on - using a PAR (Problem, Action, Result) framework for speed and clarity. If you would like to know more about anything you see on this site, please do give me a shout at <a href="mailto:clementine@clmntnbrn.co.uk?subject=Hello Clementine!" target="_blank">clementine@clmntnbrn.co.uk</a>. </p>
</div>
</div>
</div> <!-- end container -->
<!-- start carousel -->
<!-- <div class="owl-carousel nonloop-block-13">
<a class="work-thumb" href="images/ft_homepage.png" data-fancybox="gallery">
<div class="work-text">
<h3>Financial Times</h3>
<span class="category">Adaptive redesign of a (very) old static site <br> for a media giant</span>
</div>
<img src="images/ft_homepage.png" alt="Image" class="img-fluid">
</a>
<a class="work-thumb" href="images/nandos_app_order_menu.jpg" data-fancybox="gallery">
<div class="work-text">
<h3>Nando's</h3>
<span class="category">Design and build of the order journey in <br>Nando's app</span>
</div>
<img src="images/nandos_app_order_menu.jpg" alt="Image" class="img-fluid">
</a>
<a class="work-thumb" href="images/asos_my_account.png" data-fancybox="gallery">
<div class="work-text">
<h3>Asos</h3>
<span class="category">Responsive redesign of the My Account section</span>
</div>
<img src="images/asos_my_account.png" alt="Image" class="img-fluid">
</a>
<a class="work-thumb" href="images/tandem_app.png" data-fancybox="gallery">
<div class="work-text">
<h3>Tandem bank</h3>
<span class="category">Discovery phase for an in-app offering</span>
</div>
<img src="images/tandem_app.png" alt="Image" class="img-fluid">
</a>
<a class="work-thumb" href="images/pride_london.png" data-fancybox="gallery">
<div class="work-text">
<h3>Pride London</h3>
<span class="category">Full redesign and replatform for the festival app</span>
</div>
<img src="images/pride_london.png" alt="Image" class="img-fluid">
</a>
</div> end carousel -->
</div>
<!-- END WORK SECTION -->
<!-- FINANCIAL TIMES -->
<div class="site-section section-1">
<div class="container">
<div class="row">
<div class="col-lg-5 mr-auto mb-5">
<div class="mb-5">
<p class="section-sub-title d-block">THE FINANCIAL TIMES</p>
<h2 class="section-title">Designing when design is not the deliverable</h2>
<p>Back in 2015, I got to work on one of the most interesting projects of my career.</p>
<p>Red Badger were engaged by the Financial Times to help with the redesign of the website - the project was
called Next FT and they were bringing the site from a static 970px fixed width framework (complete with
separate web app) to a fully responsive experience. But, that wasn't the problem we were there to solve.
</p>
</div>
<!-- start stats -->
<!-- <div class="row">
<div class="col-lg-6">
<div class="counter d-flex align-items-start mb-5" data-aos="fade-up" data-aos-delay="">
<div class="icon-wrap"><span class="flaticon-chat text-primary"></span></div>
<div class="counter-text">
<strong>30%</strong>
<span>Increased reader engagement</span>
</div>
</div>
</div>
<div class="col-lg-6">
<div class="counter d-flex align-items-start mb-5" data-aos="fade-up" data-aos-delay="200">
<div class="icon-wrap"><span class="flaticon-monitor text-primary"></span></div>
<div class="counter-text">
<strong>1.5s</strong>
<span>One of the fastest news sites in the world</span>
</div>
</div>
</div>
</div> -->
<!-- end stats -->
</div> <!-- end col -->
<div class="col-lg-6">
<div class="image-absolute-box">
<img src="images/financial-times-ideation.png" alt="Image" class="img-fluid">
<p class="small">I <i class="icon-heart" aria-hidden="true"></i> open source - image made with the <a
href="https://www.humaaans.com/" target="_blank">humaaans library</a> by Pablo Stanley</p>
</div>
</div>
</div> <!-- end row -->
<div class="row">
<div class="col-lg-4" data-aos="fade-up" data-aos-delay="">
<div class="process p-3">
<span class="number">01</span>
<div>
<span class="flaticon-glasses display-4 text-primary mb-4 d-inline-block"></span>
<h3>Problem</h3>
<p>The current programme was running a form of Dev Anarchy (if you're not familiar you can check it out here
[link]) and it wasn't working out well for anybody. Specifically the UXD team were feeling the burn of a
way of working that left design as an after thought - and the business knew it. </p>
</div>
</div>
</div>
<div class="col-lg-4" data-aos="fade-up" data-aos-delay="100">
<div class="process p-3">
<span class="number">02</span>
<div>
<span class="flaticon-vector display-4 text-primary mb-4 d-inline-block"></span>
<h3>Action</h3>
<p>The initial phase was a two month period to prove out our way of working. In seven weeks we designed and
deployed an entirely new homepage. This speed of delivery led to our engagement lasting for 18 months, so
that we could empower designers to have a strategic voice. Working with one team at a time and approaching
the solution though osmosis, we were able to demonstrate the value of embedded UXD in product teams.</p>
</div>
</div>
</div>
<div class="col-lg-4" data-aos="fade-up" data-aos-delay="200">
<div class="process p-3">
<span class="number">03</span>
<div>
<span class="flaticon-monitor display-4 text-primary mb-4 d-inline-block"></span>
<h3>Result</h3>
<p>By working closely with the FT senior management we were able to ensure that the cultural shift in
working practices lived on. Our persistent demonstration of integrated UXD and iterative change formed a
culture of lean, user-centred design, that has now filtered through to other areas of product delivery
across the organisation.</p>
</div>
</div>
</div>
</div> <!-- end row -->
</div> <!-- end container -->
</div> <!-- end section -->
<!-- END FINANCIAL TIMES -->
<!-- START NOTWORK SECTION -->
<div class="site-section section-2 work-section-cb" id="notwork-section">
<div class="container">
<div class="row">
<div class="col-lg-6 mb-5">
<span class="section-sub-title d-block">Other things I do</span>
<h2 class="section-title">Not Work</h2>
<!-- <p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Rem possimus distinctio ex. Natus totam voluptatibus animi aspernatur ducimus quas obcaecati mollitia quibusdam temporibus culpa dolore molestias blanditiis consequuntur sunt nisi.</p> -->
</div>
</div>
</div>
<div class="owl-carousel nonloop-block-13">
<a class="work-thumb" href="images/ft_homepage.png" data-fancybox="gallery">
<div class="work-text">
<h3>Financial Times</h3>
<span class="category">Adaptive redesign of a (very) old static site <br> for a media giant</span>
<!-- <h4>My role</h4>
<span class="role">Lead designer for the Homepage stream</span> -->
</div>
<img src="images/ft_homepage.png" alt="Image" class="img-fluid">
</a>
<a class="work-thumb" href="images/nandos_app_order_menu.jpg" data-fancybox="gallery">
<div class="work-text">
<h3>Nando's</h3>
<span class="category">Design and build of the order journey in <br>Nando's app</span>
<!-- <h4>My role</h4>
<span class="role">Principal designer, responsible for <br>flexible, scalabe design system and style guide</span> -->
</div>
<img src="images/nandos_app_order_menu.jpg" alt="Image" class="img-fluid">
</a>
<a class="work-thumb" href="images/asos_my_account.png" data-fancybox="gallery">
<div class="work-text">
<h3>Asos</h3>
<span class="category">Responsive redesign of the My Account section</span>
</div>
<img src="images/asos_my_account.png" alt="Image" class="img-fluid">
</a>
<a class="work-thumb" href="images/tandem_app.png" data-fancybox="gallery">
<div class="work-text">
<h3>Tandem bank</h3>
<span class="category">Discovery phase for an in-app offering</span>
</div>
<img src="images/tandem_app.png" alt="Image" class="img-fluid">
</a>
<a class="work-thumb" href="images/pride_london.png" data-fancybox="gallery">
<div class="work-text">
<h3>Pride London</h3>
<span class="category">Full redesign and replatform for the festival app</span>
</div>
<img src="images/pride_london.png" alt="Image" class="img-fluid">
</a>
<!-- <a class="work-thumb" href="images/asos_my_account.png" data-fancybox="gallery">
<div class="work-text">
<h3>Work Name Here</h3>
<span class="category">Design</span>
</div>
<img src="images/asos_my_account.png" alt="Image" class="img-fluid">
</a> -->
</div>
</div>
<!-- END NOT WORK SECTION -->
<div class="site-section bg-light" id="services-section">
<div class="container">
<div class="row">
<div class="col-lg-6 mb-5">
<span class="section-sub-title d-block">Services</span>
<h2 class="section-title">Services</h2>
<p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Rem possimus distinctio ex. Natus totam voluptatibus animi aspernatur ducimus quas obcaecati mollitia quibusdam temporibus culpa dolore molestias blanditiis consequuntur sunt nisi.</p>
</div>
</div>
</div>
<div class="owl-carousel nonloop-block-14">
<div class="service">
<div>
<span class="flaticon-reload display-4 text-primary mb-4 d-inline-block"></span>
<h3>Auto Reload</h3>
<p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Rem possimus distinctio ex. Natus totam voluptatibus animi aspernatur ducimus quas obcaecati mollitia quibusdam temporibus culpa dolore molestias blanditiis consequuntur sunt nisi.</p>
</div>
</div>
<div class="service">
<div>
<span class="flaticon-download display-4 text-primary mb-4 d-inline-block"></span>
<h3>Download Videos</h3>
<p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Rem possimus distinctio ex. Natus totam voluptatibus animi aspernatur ducimus quas obcaecati mollitia quibusdam temporibus culpa dolore molestias blanditiis consequuntur sunt nisi.</p>
</div>
</div>
<div class="service">
<div>
<span class="flaticon-monitor display-4 text-primary mb-4 d-inline-block"></span>
<h3>Web Development</h3>
<p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Rem possimus distinctio ex. Natus totam voluptatibus animi aspernatur ducimus quas obcaecati mollitia quibusdam temporibus culpa dolore molestias blanditiis consequuntur sunt nisi.</p>
</div>
</div>
<div class="service">
<div>
<span class="flaticon-chat display-4 text-primary mb-4 d-inline-block"></span>
<h3>24/7 Support</h3>
<p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Rem possimus distinctio ex. Natus totam voluptatibus animi aspernatur ducimus quas obcaecati mollitia quibusdam temporibus culpa dolore molestias blanditiis consequuntur sunt nisi.</p>
</div>
</div>
<div class="service">
<div>
<span class="flaticon-glasses display-4 text-primary mb-4 d-inline-block"></span>
<h3>Research</h3>
<p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Rem possimus distinctio ex. Natus totam voluptatibus animi aspernatur ducimus quas obcaecati mollitia quibusdam temporibus culpa dolore molestias blanditiis consequuntur sunt nisi.</p>
</div>
</div>
<div class="service">
<div>
<span class="flaticon-vector display-4 text-primary mb-4 d-inline-block"></span>
<h3>Creative Design</h3>
<p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Rem possimus distinctio ex. Natus totam voluptatibus animi aspernatur ducimus quas obcaecati mollitia quibusdam temporibus culpa dolore molestias blanditiis consequuntur sunt nisi.</p>
</div>
</div>
</div>
</div>
<!-- <div class="site-section" id="contact-section">
<div class="container">
<div class="row justify-content-center">
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