Name the product in a way the reader (i.e. your target customers) will understand. Snapcast is the easiest way to share your screen and face with friends and coworkers.
Describe who the market for the product is and what benefit they get. One sentence only underneath the title. Snacast is for anyone who ever wanted to share their screen with someone else, and then let those people draw all over that screen.
Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good. Snapcast is the easiest way to share your screen or face with friends and coworkers.
Describe the problem your product solves. Sometimes you really need to share your screen with someone - a friend, a coworker, a potential client - and it's not always easy to do so.
Describe how your product elegantly solves the problem. We solve this problem with an app that lets you cast your screen or face instantly with anyone.
A quote from a spokesperson in your company. Snapcast is built using the latest JavaScript technologies including: Web Sockets and WebRTC built on top of AngularJS, NodeJS, ExpressJS, and MongoDB.
Describe how easy it is to get started. Go to http://icicle-kindling.herokuapp.com/ and start screencasting in one click!
Provide a quote from a hypothetical customer that describes how they experienced the benefit. "I use Snapcast to share those little moments of zen or inanity at work with my friends."
Wrap it up and give pointers where the reader should go next. Go to http://icicle-kindling.herokuapp.com/ to start screencasting in one click -- no sign up required!