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email-marketing

Check out the source code

At my current company, I have used Sparkpost and Sendgrid for our email marketing. It's a great opportunity to learn about how to draft a email with responsive UI and minimize risks for our marketing emails from not going to spam.

Few tips:

  • Make sure you use <table></table> for your UI. <div> tag breaks in some email clients like Gmail or Outlook.
  • Before you start the email campaign, test it with mailtester(https://www.mail-tester.com) to see the reputation of your IP.
  • Inline styling always.

Demo #1 alt text

Demo #2 alt text

This email was 7/10 8.5/10 on Mailtester which is good. I used my uci email since gmail.com is blacklisted. Still, uci.edu domain doesn't that good reputation. If you purchased your new domain, it should be better than 7/10 8.5/10. I applied this knowledge to create my own email campaign for my friends to pay their rent on time :)

I hope this can help you from email campaign too!