When using our logos and brand identity, you've got to follow a few indications that we're listing in this section of our Handbook.
First and foremost, in written form, MarsBased is one word and one word only, with a capital M and a capital B. Unless required to do so, the name of the company shall not be spelt in all uppercase (MARSBASED) or all lowercase letters (marsbased).
Note: If you're reading this section using Github's dark mode, you might not see things correctly. Considering turning it off temporarily.
Our main logo is the one with the name of the company:
Sometimes, when we're forced to use a smaller logo or one with squared proportions, we use this one instead:
The small one is the one we usually include in our social profiles.
Preferably, we use the black and white logos, but we've got other options too.
On black backgrounds, you first will use the white letters logo, and if the occasion suits it, the red letters logo. For most cases, the white letters logo will do, but on our corporate templates, for instance, we use a lot of red in other elements of the documents (page number, separators, tables, etc.). If red is a prominent colour on the document, you might want to use the red versions instead.
White letters on transparent background, full name:
Red letters on black background, full name:
White letters on black background, abbreviated name:
Red letters on black background, abbreviated name:
Consider respecting the space around the logos to let it breathe. Do not stack it right on top of other logos or next to other logos with no space between them. Here are some indications as to how much space is recommended:
And for the reduced logo:
Our logo may be used in all sizes to increase its legibility. However, we recommend not making them smaller than:
- Full name logo:
- Digital: 140px (width)
- Print: 70mm (width)
- Reduced name logo:_
- Digital: 140px (width)
- Print: 8mm (width)
We use three main colours in all of our communications and assets:
MB Black–Space ©
- CMYK: 82, 74, 60, 92
- RGB: 12, 9, 9
MB White–Rocket ©
- CMYK: 0, 7, 6, 8
- RGB: 242, 240, 238
MB Digital–Mars ©
- CMYK: 0, 80, 64, 0
- RGB: 247, 81, 77
Please use this image when linking to content by MarsBased and you haven't been given a specific image:
If you want to learn more about secondary colours, in-document placing, fonts and much more, refer to our internal Branding Guidelines (only available to MarsBased team members).