diff --git a/.github/workflows/conformance.yml b/.github/workflows/conformance.yml
index b4f31a6..90df862 100644
--- a/.github/workflows/conformance.yml
+++ b/.github/workflows/conformance.yml
@@ -16,18 +16,14 @@ jobs:
     steps:
     - name: Check out code
       uses: actions/checkout@v2
-
     - name: Set up Go ${{ matrix.go-version }}
       uses: actions/setup-go@v2
       with:
         go-version: '${{ matrix.go-version }}'
-
     - name: Pre-fetch go dependencies and build
       run: 'go build ./...'
-
     - name: Pre-install conformance test client
       run: 'go get github.com/GoogleCloudPlatform/functions-framework-conformance/client@v1.2.1 && go install github.com/GoogleCloudPlatform/functions-framework-conformance/client'
-
     - name: Run HTTP conformance tests
       uses: GoogleCloudPlatform/functions-framework-conformance/action@v1.2.1
       with:
@@ -36,7 +32,6 @@ jobs:
         useBuildpacks: false
         cmd: "'go run testdata/conformance/cmd/http/main.go'"
         startDelay: 5
-
     - name: Run event conformance tests
       uses: GoogleCloudPlatform/functions-framework-conformance/action@v1.2.1
       with:
@@ -46,7 +41,6 @@ jobs:
         useBuildpacks: false
         cmd: "'go run testdata/conformance/cmd/legacyevent/main.go'"
         startDelay: 5
-
     - name: Run CloudEvent conformance tests
       uses: GoogleCloudPlatform/functions-framework-conformance/action@v1.2.1
       with:
@@ -56,3 +50,23 @@ jobs:
         useBuildpacks: false
         cmd: "'go run testdata/conformance/cmd/cloudevent/main.go'"
         startDelay: 5
+    - name: Run HTTP conformance tests using declarative API
+      uses: GoogleCloudPlatform/functions-framework-conformance/action@v1.2.1
+      env:
+        FUNCTION_TARGET: 'declarativeHTTP'
+      with:
+        version: 'v1.2.1'
+        functionType: 'http'
+        useBuildpacks: false
+        cmd: "'go run testdata/conformance/cmd/declarative/main.go'"
+        startDelay: 5
+    - name: Run CloudEvent conformance tests using declarative API
+      uses: GoogleCloudPlatform/functions-framework-conformance/action@v1.2.1
+      env:
+        FUNCTION_TARGET: 'declarativeCloudEvent'
+      with:
+        version: 'v1.2.1'
+        functionType: 'cloudevent'
+        useBuildpacks: false
+        cmd: "'go run testdata/conformance/cmd/declarative/main.go'"
+        startDelay: 5
diff --git a/README.md b/README.md
index 7b8dac5..7bbcc30 100644
--- a/README.md
+++ b/README.md
@@ -216,6 +216,37 @@ These functions are registered with the handler via `funcframework.RegisterCloud
 
 To learn more about CloudEvents, see the [Go SDK for CloudEvents](https://github.com/cloudevents/sdk-go).
 
+### Declarative Functions
+
+The Functions Framework also provides a way to declaratively define `HTTP` and `CloudEvent` functions:
+
+```golang
+package function
+
+import (
+	"net/http"
+
+	funcframework "github.com/GoogleCloudPlatform/functions-framework-go/funcframework"
+)
+
+func init() {
+	funcframework.HTTP("hello", HelloWorld)
+	funcframework.CloudEvent("ce", CloudEvent)
+}
+
+func HelloWorld(w http.ResponseWriter, r *http.Request) {
+	w.Write([]byte("Hello, World!"))
+}
+
+func CloudEvent(ctx context.Context, e cloudevents.Event) error {
+	// Do something with event.Context and event.Data (via event.DataAs(foo)).
+	return nil
+}
+```
+
+Upon starting, the framework will listen to HTTP requests at `/` and invoke your registered function
+specified by the `FUNCTION_TARGET` environment variable (i.e. `FUNCTION_TARGET=hello`).
+
 [ff_go_unit_img]: https://github.com/GoogleCloudPlatform/functions-framework-go/workflows/Go%20Unit%20CI/badge.svg
 [ff_go_unit_link]: https://github.com/GoogleCloudPlatform/functions-framework-go/actions?query=workflow%3A"Go+Unit+CI"
 [ff_go_lint_img]: https://github.com/GoogleCloudPlatform/functions-framework-go/workflows/Go%20Lint%20CI/badge.svg
diff --git a/funcframework/framework.go b/funcframework/framework.go
index 7643ac1..364154e 100644
--- a/funcframework/framework.go
+++ b/funcframework/framework.go
@@ -21,12 +21,14 @@ import (
 	"encoding/json"
 	"fmt"
 	"io/ioutil"
+	"log"
 	"net/http"
 	"os"
 	"reflect"
 	"runtime/debug"
 	"strings"
 
+	"github.com/GoogleCloudPlatform/functions-framework-go/internal/registry"
 	cloudevents "github.com/cloudevents/sdk-go/v2"
 )
 
@@ -58,7 +60,6 @@ func RegisterHTTPFunction(path string, fn interface{}) {
 	defer recoverPanic("Registration panic")
 
 	fnHTTP, ok := fn.(func(http.ResponseWriter, *http.Request))
-
 	if !ok {
 		panic("expected function to have signature func(http.ResponseWriter, *http.Request)")
 	}
@@ -96,11 +97,43 @@ func RegisterCloudEventFunctionContext(ctx context.Context, path string, fn func
 	return registerCloudEventFunction(ctx, path, fn, handler)
 }
 
+// Declaratively registers a HTTP function.
+func HTTP(name string, fn func(http.ResponseWriter, *http.Request)) {
+	if err := registry.RegisterHTTP(name, fn); err != nil {
+		log.Fatalf("failure to register function: %s", err)
+	}
+}
+
+// Declaratively registers a CloudEvent function.
+func CloudEvent(name string, fn func(context.Context, cloudevents.Event) error) {
+	if err := registry.RegisterCloudEvent(name, fn); err != nil {
+		log.Fatalf("failure to register function: %s", err)
+	}
+}
+
 // Start serves an HTTP server with registered function(s).
 func Start(port string) error {
+	// If FUNCTION_TARGET, try to start with that registered function
+	// If not set, assume non-declarative functions.
+	target := os.Getenv("FUNCTION_TARGET")
+
 	// Check if we have a function resource set, and if so, log progress.
 	if os.Getenv("K_SERVICE") == "" {
-		fmt.Println("Serving function...")
+		fmt.Printf("Serving function: %s\n", target)
+	}
+
+	// Check if there's a registered function, and use if possible
+	if fn, ok := registry.GetRegisteredFunction(target); ok {
+		ctx := context.Background()
+		if fn.HTTPFn != nil {
+			if err := registerHTTPFunction("/", fn.HTTPFn, handler); err != nil {
+				return fmt.Errorf("unexpected error in registerHTTPFunction: %v", err)
+			}
+		} else if fn.CloudEventFn != nil {
+			if err := registerCloudEventFunction(ctx, "/", fn.CloudEventFn, handler); err != nil {
+				return fmt.Errorf("unexpected error in registerCloudEventFunction: %v", err)
+			}
+		}
 	}
 
 	return http.ListenAndServe(":"+port, handler)
@@ -232,3 +265,8 @@ func writeHTTPErrorResponse(w http.ResponseWriter, statusCode int, status, msg s
 	w.WriteHeader(statusCode)
 	fmt.Fprint(w, msg)
 }
+
+func overrideHandlerWithRegisteredFunctions(h *http.ServeMux) {
+	// override http handler for tests
+	handler = h
+}
diff --git a/funcframework/framework_test.go b/funcframework/framework_test.go
index fd4cb88..04fae5c 100644
--- a/funcframework/framework_test.go
+++ b/funcframework/framework_test.go
@@ -22,8 +22,10 @@ import (
 	"io/ioutil"
 	"net/http"
 	"net/http/httptest"
+	"os"
 	"testing"
 
+	"github.com/GoogleCloudPlatform/functions-framework-go/internal/registry"
 	cloudevents "github.com/cloudevents/sdk-go/v2"
 	"github.com/google/go-cmp/cmp"
 )
@@ -441,3 +443,27 @@ func TestCloudEventFunction(t *testing.T) {
 		}
 	}
 }
+
+func TestDeclarativeFunction(t *testing.T) {
+	funcName := "httpfunc"
+	os.Setenv("FUNCTION_TARGET", funcName)
+
+	h := http.NewServeMux()
+	overrideHandlerWithRegisteredFunctions(h)
+
+	// register functions
+	HTTP(funcName, func(w http.ResponseWriter, r *http.Request) {
+		fmt.Fprint(w, "Hello World!")
+	})
+
+	if _, ok := registry.GetRegisteredFunction(funcName); !ok {
+		t.Fatalf("could not get registered function: %s", funcName)
+	}
+
+	srv := httptest.NewServer(h)
+	defer srv.Close()
+
+	if _, err := http.Get(srv.URL); err != nil {
+		t.Fatalf("could not make HTTP GET request to function: %s", err)
+	}
+}
diff --git a/internal/registry/registry.go b/internal/registry/registry.go
new file mode 100644
index 0000000..e635be4
--- /dev/null
+++ b/internal/registry/registry.go
@@ -0,0 +1,52 @@
+package registry
+
+import (
+	"context"
+	"fmt"
+	"net/http"
+
+	cloudevents "github.com/cloudevents/sdk-go/v2"
+)
+
+// A declaratively registered function
+type RegisteredFunction struct {
+	Name         string                                         // The name of the function
+	CloudEventFn func(context.Context, cloudevents.Event) error // Optional: The user's CloudEvent function
+	HTTPFn       func(http.ResponseWriter, *http.Request)       // Optional: The user's HTTP function
+}
+
+var (
+	function_registry = map[string]RegisteredFunction{}
+)
+
+// Registers a HTTP function with a given name
+func RegisterHTTP(name string, fn func(http.ResponseWriter, *http.Request)) error {
+	if _, ok := function_registry[name]; ok {
+		return fmt.Errorf("function name already registered: %s", name)
+	}
+	function_registry[name] = RegisteredFunction{
+		Name:         name,
+		CloudEventFn: nil,
+		HTTPFn:       fn,
+	}
+	return nil
+}
+
+// Registers a CloudEvent function with a given name
+func RegisterCloudEvent(name string, fn func(context.Context, cloudevents.Event) error) error {
+	if _, ok := function_registry[name]; ok {
+		return fmt.Errorf("function name already registered: %s", name)
+	}
+	function_registry[name] = RegisteredFunction{
+		Name:         name,
+		CloudEventFn: fn,
+		HTTPFn:       nil,
+	}
+	return nil
+}
+
+// Gets a registered function by name
+func GetRegisteredFunction(name string) (RegisteredFunction, bool) {
+	fn, ok := function_registry[name]
+	return fn, ok
+}
diff --git a/internal/registry/registry_test.go b/internal/registry/registry_test.go
new file mode 100644
index 0000000..2b9d705
--- /dev/null
+++ b/internal/registry/registry_test.go
@@ -0,0 +1,83 @@
+// Copyright 2021 Google LLC
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//      http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+package registry
+
+import (
+	"context"
+	"fmt"
+	"net/http"
+	"testing"
+
+	cloudevents "github.com/cloudevents/sdk-go/v2"
+)
+
+func TestRegisterHTTP(t *testing.T) {
+	RegisterHTTP("httpfn", func(w http.ResponseWriter, r *http.Request) {
+		fmt.Fprint(w, "Hello World!")
+	})
+
+	fn, ok := GetRegisteredFunction("httpfn")
+	if !ok {
+		t.Fatalf("Expected function to be registered")
+	}
+	if fn.Name != "httpfn" {
+		t.Errorf("Expected function name to be 'httpfn', got %s", fn.Name)
+	}
+}
+
+func TestRegisterCE(t *testing.T) {
+	RegisterCloudEvent("cefn", func(context.Context, cloudevents.Event) error {
+		return nil
+	})
+
+	fn, ok := GetRegisteredFunction("cefn")
+	if !ok {
+		t.Fatalf("Expected function to be registered")
+	}
+	if fn.Name != "cefn" {
+		t.Errorf("Expected function name to be 'cefn', got %s", fn.Name)
+	}
+}
+
+func TestRegisterMultipleFunctions(t *testing.T) {
+	if err := RegisterHTTP("multifn1", func(w http.ResponseWriter, r *http.Request) {
+		fmt.Fprint(w, "Hello World!")
+	}); err != nil {
+		t.Error("Expected \"multifn1\" function to be registered")
+	}
+	if err := RegisterHTTP("multifn2", func(w http.ResponseWriter, r *http.Request) {
+		fmt.Fprint(w, "Hello World 2!")
+	}); err != nil {
+		t.Error("Expected \"multifn2\" function to be registered")
+	}
+	if err := RegisterCloudEvent("multifn3", func(context.Context, cloudevents.Event) error {
+		return nil
+	}); err != nil {
+		t.Error("Expected \"multifn3\" function to be registered")
+	}
+}
+
+func TestRegisterMultipleFunctionsError(t *testing.T) {
+	if err := RegisterHTTP("samename", func(w http.ResponseWriter, r *http.Request) {
+		fmt.Fprint(w, "Hello World!")
+	}); err != nil {
+		t.Error("Expected no error registering function")
+	}
+
+	if err := RegisterHTTP("samename", func(w http.ResponseWriter, r *http.Request) {
+		fmt.Fprint(w, "Hello World 2!")
+	}); err == nil {
+		t.Error("Expected error registering function with same name")
+	}
+}
diff --git a/testdata/conformance/cmd/cloudevent/main.go b/testdata/conformance/cmd/cloudevent/main.go
index 4823425..9c2d395 100644
--- a/testdata/conformance/cmd/cloudevent/main.go
+++ b/testdata/conformance/cmd/cloudevent/main.go
@@ -27,7 +27,7 @@ import (
 func main() {
 	ctx := context.Background()
 	if err := funcframework.RegisterCloudEventFunctionContext(ctx, "/", function.CloudEvent); err != nil {
-		log.Fatalf("Failed to register function:: %v", err)
+		log.Fatalf("Failed to register function: %v", err)
 	}
 
 	port := "8080"
diff --git a/testdata/conformance/cmd/declarative/main.go b/testdata/conformance/cmd/declarative/main.go
new file mode 100644
index 0000000..3afb3b9
--- /dev/null
+++ b/testdata/conformance/cmd/declarative/main.go
@@ -0,0 +1,37 @@
+// Copyright 2021 Google LLC
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//      http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+// Binary that serves the HTTP conformance test function.
+package main
+
+import (
+	"log"
+	"os"
+
+	"github.com/GoogleCloudPlatform/functions-framework-go/funcframework"
+	_ "github.com/GoogleCloudPlatform/functions-framework-go/testdata/conformance/function"
+)
+
+// Main function used for testing only:
+// FUNCTION_TARGET=declarativeHTTP go run testdata/conformance/cmd/declarative/main.go
+// FUNCTION_TARGET=declarativeCloudEvent go run testdata/conformance/cmd/declarative/main.go
+func main() {
+	port := "8080"
+	if envPort := os.Getenv("PORT"); envPort != "" {
+		port = envPort
+	}
+	if err := funcframework.Start(port); err != nil {
+		log.Fatalf("Failed to start functions framework: %v", err)
+	}
+}
diff --git a/testdata/conformance/function/function.go b/testdata/conformance/function/function.go
index 9618917..92801c4 100644
--- a/testdata/conformance/function/function.go
+++ b/testdata/conformance/function/function.go
@@ -24,7 +24,7 @@ import (
 	"net/http"
 
 	"cloud.google.com/go/functions/metadata"
-	_ "github.com/GoogleCloudPlatform/functions-framework-go/funcframework"
+	"github.com/GoogleCloudPlatform/functions-framework-go/funcframework"
 	cloudevents "github.com/cloudevents/sdk-go/v2"
 )
 
@@ -69,7 +69,6 @@ func Event(ctx context.Context, data interface{}) error {
 }
 
 // CloudEvent is a cloud event function that dumps the event to JSON and calls the validator script
-// on the result.
 func CloudEvent(ctx context.Context, ce cloudevents.Event) error {
 	e, err := json.Marshal(ce)
 	if err != nil {
@@ -82,3 +81,9 @@ func CloudEvent(ctx context.Context, ce cloudevents.Event) error {
 
 	return nil
 }
+
+// Register declarative functions
+func init() {
+	funcframework.HTTP("declarativeHTTP", HTTP)
+	funcframework.CloudEvent("declarativeCloudEvent", CloudEvent)
+}