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index.html
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index.html
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<!DOCTYPE HTML>
<!--
Hyperspace by HTML5 UP
html5up.net | @ajlkn
Free for personal and commercial use under the CCA 3.0 license (html5up.net/license)
-->
<html>
<head>
<title>Personal Website_Cathy</title>
<meta charset="utf-8" />
<meta name="viewport" content="width=device-width, initial-scale=1, user-scalable=no" />
<link rel="stylesheet" href="assets/css/main.css" />
<noscript><link rel="stylesheet" href="assets/css/noscript.css" /></noscript>
</head>
<body class="is-preload">
<!-- Sidebar -->
<section id="sidebar">
<div class="inner">
<nav>
<ul>
<li><a href="#intro">Welcome</a></li>
<li><a href="#one">Experience</a></li>
<li><a href="#two">Project</a></li>
<li><a href="#three">Get in touch</a></li>
</ul>
</nav>
</div>
</section>
<!-- Wrapper -->
<div id="wrapper">
<!-- Intro -->
<section id="intro" class="wrapper style1 fullscreen fade-up">
<div class="inner">
<h1>Yao Hsuan</h1>
<p>Media x Marketing Analytics</p>
<ul class="actions">
<li><a href="#one" class="button scrolly">Learn more</a></li>
</ul>
</div>
</section>
<!-- one -->
<section id="one" class="wrapper style3 fade-up">
<div class="inner">
<h2>Experiences</h2>
<p></p>
<div class="features">
<section>
<span class="icon solid major fa-code"></span>
<h3><a href="https://www.i-buzz.com.tw/" target="blank_">iBuzz Research | Marketing Analyst</a></h3>
<p>• Provide industry and community information analyses for coopertive projects with clients including Ogilvy and GroupM.</p>
<p>• Observe trending online topics and identify keywords and use analytic tools to glean information from online topics and articles that create information flow chartes for in-house marketing reports.</p>
<p>• Collect online information and in-house marketing analytics results to produce industry insight articles for potential clients; responsible for Catering, Automobile, Cosmetics, and Watches companies.</p>
</section>
<section >
<span class="icon solid major fas fa-ad"></span>
<h3 ><a href="https://english.cw.com.tw/" target="blank_">CommonWealth Magazine Group | Digital Advertising Executive Intern</a></h3>
<P>• Helped with online advertisement strategies on different media platforms, including Facebook Ads and Google Ads, and optimized traffic performance for clients.</P>
<P>• Developed ad position and scheduling projects for more than 20 clients in both private and public sectors.</P>
<p>• Collaborated with digital desingers and sales staff members to ensure project quality.</p>
</section>
<section>
<span class="icon solid major fa-photo-video"></span>
<h3 ><a href="https://azuro-republic.com/" target="blank_">Azuro Republic | International Marketing Intern</a></h3>
<p>• Assisted in marketing campaigns for this startup ecommerce company selling luxury men bracelets.</p>
<p>• Developed men fashion and lifestyle Instagram content that had more than 26,000 followers; conducted a/b testing to optimize post exposure</p>
<p>• Managed social engagement groups to develop potential influencer leads</p>
</section>
<section>
<span class="icon solid major fas fa-user-friends"></span>
<h3><a href="https://www.facebook.com/epochalumni/about/" target="blank_">Young Entrepreneurs of the Future(YEF</a>)</h3>
<p>• Teamed up with schoolmates from engineering, business and biomedical departments in taking first prize in Taiwan’s biggest contest for aspiring entrepreneurs </p>
<p>• Generated business plans for the innovative quick screening stick to detect kidney disease in cats that received interest from pet stores and vets</p>
<p>• Developed a business model based on carefully designed questionaire and market research; consulted with vets and pet stores as well as with investors to improve business model </p>
</section>
</div>
</div>
</section>
<!-- Two -->
<section id="two" class="wrapper style2 spotlights">
<section>
<a href="generic.html" class="image"><img src="p1.jpg" alt="" data-position="center center" /></a>
<div class="content">
<div class="inner">
<h2>Word Analysis</h2>
<p>As a data analysis team lead of our school's digital media platform, I used R language to run Cutting word & term frequency to find out keywords to use in Google Ads in order to increase the exposure of our digital media platform.</p>
<ul class="actions">
<li><a href="generic.html" class="button">Learn more</a></li>
</ul>
</div>
</div>
</section>
<section>
<a href="genertic1.html" class="image"><img src="p2.jpg" alt="" data-position="top center" /></a>
<div class="content">
<div class="inner">
<h2>Consumer Analysis Articles</h2>
<p>When working in the marketing consultant company, I am responsible for producing consumer analysis articles from analyzing data from our company’s network monitoring tools.Analysis Industries include Sushi, Cosmetics, Motorcycle, and Retails.</p>
<ul class="actions">
<li><a href="genertic1.html" class="button">Learn more</a></li>
</ul>
</div>
</div>
</section>
<section>
<a href="generic2.html" class="image"><img src="p3.jpg" alt="" data-position="25% 25%" /></a>
<div class="content">
<div class="inner">
<h2>Graduation Production</h2>
<p>Produced song videos for our album illustration book. </p>
<ul class="actions">
<li><a href="generic2.html" class="button">Learn more</a></li>
</ul>
</div>
</div>
</section>
<section>
<a href="generic3.html" class="image"><img src="p4.jpg" alt="" data-position="top center" /></a>
<div class="content">
<div class="inner">
<h2>Multimedia works</h2>
<p>News Articles created in different media forms including text, photos, and videos</p>
<ul class="actions">
<li><a href="generic3.html" class="button">Learn more</a></li>
</ul>
</div>
</div>
</section>
</section>
<!-- Three -->
<section id="three" class="wrapper style1 fade-up">
<div class="inner">
<h2>Get in touch</h2>
<div class="split style1">
<section>
<form method="post" action="#">
<div class="fields">
<div class="field half">
<label for="name">Name</label>
<input type="text" name="name" id="name" />
</div>
<div class="field half">
<label for="email">Email</label>
<input type="text" name="email" id="email" />
</div>
<div class="field">
<label for="message">Message</label>
<textarea name="message" id="message" rows="5"></textarea>
</div>
</div>
<ul class="actions">
<li><a href="#" class="button submit">Send Message</a></li>
</ul>
</form>
</section>
<section>
<ul class="contact">
<li>
</li>
<li>
<h3>Email</h3>
<a href="mailto:cathy.cts05@g2.nctu.edu.tw" target="blank_">cathy.cts05@g2.nctu.edu.tw</a>
</li>
<li>
<h3>Phone</h3>
<span>(886)929931127</span>
</li>
<li>
<h3>Social</h3>
<ul class="icons">
<li><a href="https://www.facebook.com/profile.php?id=100002627220735" target="_blank" class="icon brands fa-facebook-f"><span class="label">Facebook</span></a></li>
<li><a href="https://welcometocathys.medium.com/" target="_blank" class="icon brands fa-medium"><span class="label">Medium</span></a></li>
<li><a href="https://www.linkedin.com/in/hsuan-yao-762257161/" target="_blank" class="icon brands fa-linkedin-in"><span class="label">LinkedIn</span></a></li>
</ul>
</li>
</ul>
</section>
</div>
</div>
</section>
</div>
<!-- Footer -->
<footer id="footer" class="wrapper style1-alt">
<div class="inner">
<ul class="menu">
<li>© Untitled. All rights reserved.</li>
</ul>
</div>
</footer>
<!-- Scripts -->
<script src="assets/js/jquery.min.js"></script>
<script src="assets/js/jquery.scrollex.min.js"></script>
<script src="assets/js/jquery.scrolly.min.js"></script>
<script src="assets/js/browser.min.js"></script>
<script src="assets/js/breakpoints.min.js"></script>
<script src="assets/js/util.js"></script>
<script src="assets/js/main.js"></script>
</body>
</html>