Clear brand distinction between Wasabi, Wabisabi and zkSNACKs

[thibistaken]

Motivation

As per a conversation with other contributors, there are some confusions in bitcoin communities around the use of, and relationship between, existing brands, namely (1) Wasabi, (2) Wabisabi and (3) zkSNACKs. While on the surface it may sound superficial, it actually matters quite a lot from a user experience standpoint. The goal is to make it simple for external stakeholders to understand the distinct brands.

Proposed Solution

Propose clearly articulated brand guidelines to distinguish these three brands and how they relate.

1. Wasabi: free, open source and privacy-first bitcoin wallet
2. Wabisabi: free and open source coinjoin protocol used in Wasabi
3. zkSNACKs: company behind the development and funding of Wasabi and Wabisabi, running the coinjoin coordinator used in Wasabi

These definitions are far from perfect and I expect criticisms, but they inform about the differences and relationships between (1), (2) and (3).

It should also be made clear when to use these brands for announcements, how to use them in user interface contexts or on social media. Defining the brand personas, AKA each of their communication style, would help for many things such as blogging, user support, podcasting, conferences, etc.

Desired Outcome

A clearly articulated and concise brand guideline that can be used by contributors and referred to publicly for media and general communication/marketing.

[BTCparadigm]

cACK.

Shall we create separate website for each of them?

Nitpicks:

1. Wasabi Wallet: free, open-source and privacy-focused bitcoin wallet
2. WabiSabi: free and open-source coinjoin protocol developed by zkSNACKs and used by Wasabi Wallet
3. zkSNACKs: company behind the development and funding of Wasabi and Wabisabi, running the default coinjoin coordinator used in Wasabi Wallet

[cosmicbutterglue]

cACK – biggest differences between the 3 IMO:

(1) B2C, non-technical target group, focused on ease of use
(2) B2B, technical target group, focused on cutting-edge cryptography
(3) B2B, (semi) technical target group, focused on BizDev & integrations

NACK to some of the nitpicks & relationships of the three, because:

(2) is FOSS, already being integrated in other implementations, no explicit focus on WW
(3) "Company behind the development of WW & WabiSabi" – true for now, hopefully not true forever – both FOSS, development by others should be encouraged, rather: focus on coordination & privacy funding in general

[thibistaken]

Excellent, thank you for these clarifications @BTCparadigm and @cosmicbutterglue.

3. zkSNACKs: company behind the development and funding of Wasabi and WabiSabi, running the default coinjoin coordinator used in Wasabi Wallet

Added the S in WabiSabi ;)

(2) is FOSS, already being integrated in other implementations, no explicit focus on WW

Agreed, we could add BTCPay though perhaps still to premature to announce, or mention WIP?

(3) "Company behind the development of WW & WabiSabi" – true for now, hopefully not true forever – both FOSS, development by others should be encouraged, rather: focus on coordination & privacy funding in general

Yes but for now zkSNACKs is the only sponsor. How about adding a more general statements such as "company behind free and open source privacy R&D projects such as Wasabi and WabiSabi"

AFAIK zkSNACKS already has its own website and from my understanding this brand is quiet and discreet. I think @CAnorbo was working on a redesign of the site? It should mention the projects it has been funding so far: Wasabi, WabiSabi, LN Grant, etc.

For WabiSabi, having its own website with an FAQ would be good. So far, I found very useful resources (here and here) on the zkSNACKs GitHub, but very little easily searchable information on the internet.