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<!doctype html>
<html lang="en" class="no-js">
<head>
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1">
<title>Hawkeward.com by W. Hawke Bassignani</title>
<meta name="description" content="Currently, I work as a UX Designer at Riot Games, crafting tools and sites for video games in sunny, Southern California.">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta property="og:title" content="Hawkeward.com by W. Hawke Bassignani"/>
<meta property="og:type" content="website"/>
<meta property="og:url" content="http://www.hawkeward.com"/>
<meta property="og:image" content="http://www.hawkeward.com/img/social-1200x630.jpg">
<meta property="og:site_name" content="Hawkeward"/>
<meta property="og:description" content="Currently, I work as a UX Designer at Riot Games, crafting tools and sites for video games in sunny, Southern California."/>
<!-- Standard Favicons -->
<link rel="icon" type="image/x-icon" href="/favicon.ico">
<link rel="icon" sizes="32x32" href="/img/favicon-32.png">
<link rel="icon" sizes="120x120" href="/img/favicon-120.png">
<link rel="icon" sizes="152x152" href="/img/favicon-152.png">
<link rel="icon" sizes="180x180" href="/img/favicon-180.png">
<link rel="icon" sizes="196x196" href="/img/favicon-196.png">
<!-- Apple Devices -->
<link rel="apple-touch-icon-precomposed" sizes="120x120" href="/img/favicon-120.png">
<link rel="apple-touch-icon-precomposed" sizes="152x152" href="/img/favicon-152.png">
<script>document.documentElement.classList.remove("no-js");</script>
<link rel="stylesheet" href="css/normalize.min.css">
<link rel="stylesheet" href="fonts/fonts.css">
<link rel="stylesheet" href="fonts/concourse.css">
<link rel="stylesheet" href="css/main.css">
</head>
<body>
<div class="PageWrapper">
<nav class="Nav">
<div class="Nav-inner u-widthMedium u-centeredBox u-sidePadding">
<h1 class="Nav-heading">Hawkeward<span class="u-colorYellow">.</span></h1>
</div>
</nav>
<header class="PageHeader">
<div class="ContentRow u-widthMedium u-centeredBox u-sidePadding u-spacingTopLarge">
<h1 class="PageHeader-heading ContentRow-item--full"><strong>My Name is Hawke.</strong> I'm a front-end designer.</h1>
</div>
<div class="ContentRow u-widthMedium u-centeredBox u-sidePadding u-spacingTopMedium u-spacingTopLargex u-spacingBottomLarge">
<div class="PageHeader-description ContentRow-item">
<h2 class="PageHeader-subheading u-boldSpaced">About Me</h2>
<p class="is-lede">Currently, I work as a <strong>UX Designer</strong> at <span class="u-noWrap">Riot Games</span> on <a href="https://playvalorant.com/">VALORANT</a> in sunny, Southern California.</p>
<p>Prior to <em>VAL</em>, I used to design for <em>Legends of Runeterra</em>. Note that I haven't updated this portfolio since before joining Riot. Some of my older work is below.</p>
<p>I also used to manage a small group of designers within <a href="https://www.battle.net">Battle.net</a> across multiple product teams. <strong class="u-noWrap">Say hi!</strong></p>
</div>
<div class="ContentRow-item u-hideUntil960">
<h2 class="PageHeader-subheading u-boldSpaced">Skills & Interests</h2>
<ul class="PageHeader-skillsList u-unstyledList">
<li>Platform design</li>
<li>Internal <span class="u-colorYellow">&</span> external tools</li>
<li>Systems design</li>
<li>Around-game <span class="u-colorYellow">&</span> social design</li>
</ul>
</div>
</div>
</header>
<div class="Work-stickyNav u-widthMedium u-sidePadding u-centeredBox">
<a href="#" class="Work-projectsTrigger u-boldSpaced">
Projects
<svg width="10" height="6" viewBox="0 0 10 6" fill="none" xmlns="http://www.w3.org/2000/svg" preserveAspectRatio="xMinYMin meet" class="Work-projectsTriggerIcon">
<path opacity="0.5" fill-rule="evenodd" clip-rule="evenodd" d="M5 6L0 0L10 0L5 6Z" fill="#88837F"/>
</svg>
</a>
<ul class="Work-projectsList u-unstyledList">
<li><a href="#battle-net" class="Work-projectsLink u-boldSpaced">Blizzard Battle.net</a></li>
<li><a href="#diablo" class="Work-projectsLink u-boldSpaced">Diablo Sites</a></li>
<li><a href="#heroes-starcraft" class="Work-projectsLink u-boldSpaced">Heroes & StarCraft</a></li>
</ul>
</div>
<article id="battle-net" class="Work">
<section class="ContentRow u-widthMedium u-centeredBox u-sidePadding">
<h2 class="Work-heading ContentRow-item--full"><strong class="u-displayBlock">Blizzard Battle.net</strong> Leading <em>Platform Design</em> Teams</h2>
</section>
<section class="ContentRow u-widthMedium u-centeredBox u-sidePadding u-spacingMedium">
<div class="ContentRow-item">
<p class="is-lede">Battle.net is Blizzard’s <strong>online gaming service</strong>, combining multiplayer connectivity, purchases, account management, social features, and more into a single package.</p>
<p>Previously, I led several teams within “Battle.net & Online Products,” including a group tasked with making tools and tech decisions for Blizzard’s web properties. Most of this work is still <strong>behind an NDA</strong>.</p>
<p>Some early adopters of our tech are shown below, including <a href="https://www.diabloimmortal.com">Diablo Immortal</a> (also below), <a href="https://www.playwarcraft3.com">Warcraft III Reforged</a>, and <a href="https://worldofwarcraft.com/wowclassic">World of Warcraft Classic</a>.</p>
</div>
<aside class="ContentRow-item">
<dl class="Work-meta">
<dt>Work date</dt>
<dd>
<svg class="Work-metaIcon">
<use xlink:href="#icon-calendar"></use>
</svg>
February 2018 – March 2020
</dd>
<dt>Tags</dt>
<dd>
<svg class="Work-metaIcon">
<use xlink:href="#icon-tag"></use>
</svg>
product leadership, people management
</dd>
</dl>
</aside>
</section>
<section class="ContentRow u-widthMedium u-centeredBox u-spacingTopSmall u-spacingBottomExtraSmall">
<div class="ContentRow-item--full">
<img src="img/placeholder.gif"
data-src="img/work/bnet-nda.jpg"
data-srcset="img/work/bnet-nda.jpg 1320w, img/work/bnet-nda@2x.jpg 2640w"
sizes="(min-width: 960px) 1320px, 100vw"
width="1320" height="660"
alt="Battle.net logo on a StarCraft-themed background"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/bnet-nda.jpg"
srcset="img/work/bnet-nda.jpg 1320w, img/work/bnet-nda@2x.jpg 2640w"
sizes="(min-width: 960px) 1320px, 100vw"
width="1320" height="660"
alt="Battle.net logo on a StarCraft-themed background"
class="ContentRow-itemImage">
</noscript>
</div>
</section>
</article>
<article id="diablo" class="Work u-spacingTopMedium">
<section class="ContentRow u-widthMedium u-centeredBox u-sidePadding">
<h2 class="Work-heading ContentRow-item--full"><strong class="u-displayBlock">Diablo</strong> Game Sites <span class="u-colorYellow">&</span> New Tech</h2>
</section>
<section class="ContentRow u-widthMedium u-centeredBox u-sidePadding u-spacingMedium">
<div class="ContentRow-item">
<p class="is-lede">The <em>Diablo</em> series features multiple “hack-and-slash” dungeon-crawler games. Blizzard’s latest addition, <em class="u-noWrap">Diablo Immortal</em>, is its first primarily mobile title.</p>
<p>In 2018, my team created three announcement websites as “test pilots” for our next-gen web tech platform, two of which were <em>Diablo</em> games.</p>
<p>Using an internally-built design tool and a React-based system, we were able to ship these Blizzard-quality sites in half of the time… and with far fewer contributors.</p>
</div>
<aside class="ContentRow-item">
<dl class="Work-meta">
<dt>Work date</dt>
<dd>
<svg class="Work-metaIcon">
<use xlink:href="#icon-calendar"></use>
</svg>
August, November 2018
</dd>
<dt>Tags</dt>
<dd>
<svg class="Work-metaIcon">
<use xlink:href="#icon-tag"></use>
</svg>
design, front-end dev
</dd>
<dt>Live site 1</dt>
<dd class="Work-meta--liveSite">
<a href="https://www.diabloimmortal.com" class="Work-metaLink">
<svg class="Work-metaIcon">
<use xlink:href="#icon-link"></use>
</svg>
<span>Visit Diablo Immortal</span>
</a>
</dd>
<dt>Live site 2</dt>
<dd class="Work-meta--liveSite">
<a href="https://www.diablo3.com/switch" class="Work-metaLink">
<svg class="Work-metaIcon">
<use xlink:href="#icon-link"></use>
</svg>
<span>Visit D3 Switch</span>
</a>
</dd>
</dl>
</aside>
</section>
<section class="ContentRow is-center-aligned is-full-width u-centeredBox u-spacingTopMedium u-spacingBottomSmall">
<div class="ContentRow-item">
<img src="img/placeholder.gif"
data-src="img/work/diablo-immortal-keyart.jpg"
data-srcset="img/work/diablo-immortal-keyart.jpg 1320w, img/work/diablo-immortal-keyart@2x.jpg 2640w"
sizes="(min-width: 960px) 1320px, 100vw"
width="1320" height="990"
alt="Diablo Immortal key art showing Diablo as a skeleton"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/diablo-immortal-keyart.jpg"
srcset="img/work/diablo-immortal-keyart.jpg 1320w, img/work/diablo-immortal-keyart@2x.jpg 2640w"
sizes="(min-width: 960px) 1320px, 100vw"
width="1320" height="990"
alt="Diablo Immortal key art showing Diablo as a skeleton"
class="ContentRow-itemImage">
</noscript>
</div>
<div class="ContentRow-item">
<img src="img/placeholder.gif"
data-src="img/work/diablo-switch.jpg"
data-srcset="img/work/diablo-switch.jpg 660w, img/work/diablo-switch@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="880"
alt="Diablo 3 Switch announcement website header sections"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/diablo-switch.jpg"
srcset="img/work/diablo-switch.jpg 660w, img/work/diablo-switch@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="880"
alt="Diablo 3 Switch announcement website header sections"
class="ContentRow-itemImage">
</noscript>
</div>
</section>
<section class="ContentRow u-widthMedium u-centeredBox u-sidePadding u-spacingTopLarge u-spacingBottomExtraSmall">
<h3 class="Work-heading ContentRow-item--full"><span class="subheading u-colorYellow u-displayBlock">Diablo Immortal</span> Announcement Site</h2>
</section>
<section class="ContentRow u-widthMedium u-centeredBox u-sidePadding u-spacingTopExtraSmall u-spacingBottomMedium is-bottom-aligned">
<div class="ContentRow-item">
<p>The hardest part about announcing new games is that their releases come often months (or <em>years</em>) later.</p>
<p>The <em>DI</em> site was the first use a new “one-click” opt-in service to register for the upcoming public beta, leading to much improved conversion rates and engagement. Previously, players would have to visit a separate Battle.net Account Management site, and then complete a multi-page web form in order to sign up.</p>
</div>
<aside class="ContentRow-item">
<div class="SideNote">
<h4 class="SideNote-heading">By the way</h4>
<p>My team also designed and built the announcement site for <a href="https://www.playwarcraft3.com"><em>Warcraft III Reforged</em></a> in parallel with <em>Diablo Immortal</em>.</p>
</div>
</aside>
</section>
<section class="ContentRow u-widthMedium u-centeredBox u-spacingTopSmall u-spacingBottomExtraSmall">
<div class="ContentRow-item ContentRow-item--half">
<img src="img/placeholder.gif"
data-src="img/work/diablo-immortal-top.jpg"
data-srcset="img/work/diablo-immortal-top.jpg 660w, img/work/diablo-immortal-top@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="990"
alt="Top of the Diablo Immortal website"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/diablo-immortal-top.jpg"
srcset="img/work/diablo-immortal-top.jpg 660w, img/work/diablo-immortal-top@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="990"
alt="Top of the Diablo Immortal website"
class="ContentRow-itemImage">
</noscript>
</div>
<div class="ContentRow-item ContentRow-item--half">
<img src="img/placeholder.gif"
data-src="img/work/diablo-immortal-wizard.jpg"
data-srcset="img/work/diablo-immortal-wizard.jpg 660w, img/work/diablo-immortal-wizard@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="990"
alt="Female Wizard casting a spell"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/diablo-immortal-wizard.jpg"
srcset="img/work/diablo-immortal-wizard.jpg 660w, img/work/diablo-immortal-wizard@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="990"
alt="Female Wizard casting a spell"
class="ContentRow-itemImage">
</noscript>
</div>
</section>
<section class="ContentRow u-widthMedium u-centeredBox u-spacingExtraSmall">
<div class="ContentRow-item ContentRow-item--half">
<img src="img/placeholder.gif"
data-src="img/work/diablo-immortal-classes.jpg"
data-srcset="img/work/diablo-immortal-classes.jpg 660w, img/work/diablo-immortal-classes@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="660"
alt="Playable classes: Barbarian, Monk, Wizard, Crusader, Demon Hunter, and Necromancer"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/diablo-immortal-bottom.jpg"
srcset="img/work/diablo-immortal-bottom.jpg 660w, img/work/diablo-immortal-bottom@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="660"
alt="Bottom of the Diablo Immortal website"
class="ContentRow-itemImage">
</noscript>
</div>
<div class="ContentRow-item ContentRow-item--half">
<img src="img/placeholder.gif"
data-src="img/work/diablo-immortal-bottom.jpg"
data-srcset="img/work/diablo-immortal-bottom.jpg 660w, img/work/diablo-immortal-bottom@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="660"
alt="Bottom of the Diablo Immortal website"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/diablo-immortal-bottom.jpg"
srcset="img/work/diablo-immortal-bottom.jpg 660w, img/work/diablo-immortal-bottom@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="660"
alt="Bottom of the Diablo Immortal website"
class="ContentRow-itemImage">
</noscript>
</div>
</section>
<section class="ContentRow u-widthMedium u-centeredBox u-spacingTopExtraSmall u-spacingBottomSmall">
<div class="ContentRow-item--full">
<img src="img/placeholder.gif"
data-src="img/work/diablo-immortal-timeline.jpg"
data-srcset="img/work/diablo-immortal-timeline.jpg 1200w, img/work/diablo-immortal-timeline@2x.jpg 2400w"
sizes="(min-width: 960px) 1200px, 100vw"
width="1200" height="600"
alt="Timeline showing when Diablo Immortal takes place relative to other games"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/diablo-immortal-timeline.jpg"
srcset="img/work/diablo-immortal-timeline.jpg 1200w, img/work/diablo-immortal-timeline@2x.jpg 2400w"
sizes="(min-width: 960px) 1200px, 100vw"
width="1200" height="600"
alt="Timeline showing when Diablo Immortal takes place relative to other games"
class="ContentRow-itemImage">
</noscript>
</div>
</section>
</article>
<article id="heroes-starcraft" class="Work u-spacingTopMedium">
<section class="ContentRow u-widthMedium u-centeredBox u-sidePadding">
<h2 class="Work-heading ContentRow-item--full"><strong class="u-displayBlock">Heroes, StarCraft</strong> Game <span class="u-colorYellow">&</span> Esports Sites</h2>
</section>
<section class="ContentRow u-widthMedium u-centeredBox u-sidePadding u-spacingMedium">
<div class="ContentRow-item">
<p class="is-lede">Further back in my time at the company, I worked on numerous announcement, marketing, and esports websites.</p>
<p>The nature of RTS and MOBA-style games is that they are updated <em>constantly</em>. And since joining, the company has gone from <strong>four to nine active titles</strong>. Our challenge was to continue to deliver “Blizzard quality” work while also scaling up to meet the increased demand. </p>
</div>
<aside class="ContentRow-item">
<dl class="Work-meta">
<dt>Work date</dt>
<dd>
<svg class="Work-metaIcon">
<use xlink:href="#icon-calendar"></use>
</svg>
November 2017
</dd>
<dt>Tags</dt>
<dd>
<svg class="Work-metaIcon">
<use xlink:href="#icon-tag"></use>
</svg>
design, front-end dev
</dd>
<dt>Live site 1</dt>
<dd class="Work-meta--liveSite">
<a href="https://www.starcraft2.com" class="Work-metaLink">
<svg class="Work-metaIcon">
<use xlink:href="#icon-link"></use>
</svg>
<span>Visit StarCraft II</span>
</a>
</dd>
<dt>Live site 2</dt>
<dd class="Work-meta--liveSite">
<a href="https://www.heroesofthestorm.com" class="Work-metaLink">
<svg class="Work-metaIcon">
<use xlink:href="#icon-link"></use>
</svg>
<span>Visit Heroes of the Storm</span>
</a>
</dd>
</dl>
</aside>
</section>
<section class="ContentRow is-center-aligned is-full-width u-centeredBox u-spacingTopMedium u-spacingBottomSmall">
<div class="ContentRow-item">
<img src="img/placeholder.gif"
data-src="img/work/starcraft-keyart.jpg"
data-srcset="img/work/starcraft-keyart.jpg 1320w, img/work/starcraft-keyart@2x.jpg 2640w"
sizes="(min-width: 960px) 1320px, 100vw"
width="1320" height="990"
alt="Homepage art, showing Jim Raynor, Sarah Kerrigan, and Artanis"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/starcraft-keyart.jpg"
srcset="img/work/starcraft-keyart.jpg 1320w, img/work/starcraft-keyart@2x.jpg 2640w"
sizes="(min-width: 960px) 1320px, 100vw"
width="1320" height="990"
alt="Homepage art, showing Jim Raynor, Sarah Kerrigan, and Artanis"
class="ContentRow-itemImage">
</noscript>
</div>
<div class="ContentRow-item">
<img src="img/placeholder.gif"
data-src="img/work/heroes-homepage.jpg"
data-srcset="img/work/heroes-homepage.jpg 660w, img/work/heroes-homepage@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="880"
alt="Heroes of the Storm website, circa 2017"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/starcraft-keyart.jpg"
srcset="img/work/starcraft-keyart.jpg 1320w, img/work/starcraft-keyart@2x.jpg 2640w"
sizes="(min-width: 960px) 1320px, 100vw"
width="1320" height="990"
alt="Homepage art, showing Jim Raynor, Sarah Kerrigan, and Artanis"
class="ContentRow-itemImage">
</noscript>
</div>
</section>
<section class="ContentRow u-widthMedium u-centeredBox u-sidePadding u-spacingTopLarge u-spacingBottomExtraSmall">
<h3 class="Work-heading ContentRow-item--full"><span class="subheading u-colorYellow u-displayBlock">StarCraft II</span> Scalable Design System</h2>
</section>
<section class="ContentRow u-widthMedium u-centeredBox u-sidePadding u-spacingTopExtraSmall u-spacingBottomMedium is-bottom-aligned">
<div class="ContentRow-item">
<p><em>StarCraft II</em> is a legendary RTS (real-time strategy) game by Blizzard Entertainment.</p>
<p>Blizzard changed the title’s business model seven years after its original release, making it free-to-play and bringing in new players. I was tasked with redesigning the older, outdated (and non-responsive) site into something scalable and future-proof.</p>
<p>In addition to a modern, modular design, I also built the site’s component library. This reduced both the time and manpower needed to ship the <em>initial</em> site by at least half, while also making future work easier to complete.</p>
</div>
<aside class="ContentRow-item u-spacingBottomExtraSmall">
<div class="SideNote">
<h4 class="SideNote-heading">Fun fact</h4>
<p>Coincidentally, I also worked on the original <em>StarCraft II</em> website as an intern in 2010. Much of the “cruft” that I was replacing was my own fault.</p>
</div>
</aside>
</section>
<section class="ContentRow u-widthMedium u-centeredBox u-spacingTopSmall u-spacingBottomExtraSmall">
<div class="ContentRow-item--full">
<img src="img/placeholder.gif"
data-src="img/work/starcraft-before-after.jpg"
data-srcset="img/work/starcraft-before-after.jpg 1320w, img/work/starcraft-before-after@2x.jpg 2640w"
sizes="(min-width: 960px) 1320px, 100vw"
width="1320" height="990"
alt="Before and after comparison for StarCraft2.com"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/starcraft-before-after.jpg"
srcset="img/work/starcraft-before-after.jpg 1320w, img/work/starcraft-before-after@2x.jpg 2640w"
sizes="(min-width: 960px) 1320px, 100vw"
width="1320" height="990"
alt="Before and after comparison for StarCraft2.com"
class="ContentRow-itemImage">
</noscript>
</div>
</section>
<section class="ContentRow u-widthMedium u-centeredBox u-spacingExtraSmall">
<div class="ContentRow-item ContentRow-item--half">
<img src="img/placeholder.gif"
data-src="img/work/starcraft-ui-2.jpg"
data-srcset="img/work/starcraft-ui-2.jpg 660w, img/work/starcraft-ui-2@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="990"
alt="Several StarCraft-themed components, including buttons, color schemes, and navigation"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/starcraft-ui-2.jpg"
srcset="img/work/starcraft-ui-2.jpg 660w, img/work/starcraft-ui-2@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="990"
alt="Several StarCraft-themed components, including buttons, color schemes, and navigation"
class="ContentRow-itemImage">
</noscript>
</div>
<div class="ContentRow-item ContentRow-item--half">
<img src="img/placeholder.gif"
data-src="img/work/starcraft-kerrigan.jpg"
data-srcset="img/work/starcraft-kerrigan.jpg 660w, img/work/starcraft-kerrigan@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="990"
alt="Kerrigan leading a zerg swarm"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/starcraft-kerrigan.jpg"
srcset="img/work/starcraft-kerrigan.jpg 660w, img/work/starcraft-kerrigan@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="990"
alt="Kerrigan leading a zerg swarm"
class="ContentRow-itemImage">
</noscript>
</div>
</section>
<section class="ContentRow u-widthMedium u-centeredBox u-spacingExtraSmall">
<div class="ContentRow-item--full">
<img src="img/placeholder.gif"
data-src="img/work/starcraft-game.jpg"
data-srcset="img/work/starcraft-game.jpg 1320w, img/work/starcraft-game@2x.jpg 2640w"
sizes="(min-width: 960px) 1320px, 100vw"
width="1320" height="740"
alt="An explanation of how to play a real-time strategy game"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/starcraft-game.jpg"
srcset="img/work/starcraft-game.jpg 1320w, img/work/starcraft-game@2x.jpg 2640w"
sizes="(min-width: 960px) 1320px, 100vw"
width="1320" height="740"
alt="An explanation of how to play a real-time strategy game"
class="ContentRow-itemImage">
</noscript>
</div>
</section>
<section class="ContentRow u-widthMedium u-centeredBox u-spacingTopExtraSmall u-spacingBottomSmall">
<div class="ContentRow-item ContentRow-item--half">
<img src="img/placeholder.gif"
data-src="img/work/starcraft-news.jpg"
data-srcset="img/work/starcraft-news.jpg 660w, img/work/starcraft-news@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="990"
alt="News landing page layout"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/starcraft-news.jpg"
srcset="img/work/starcraft-news.jpg 660w, img/work/starcraft-news@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="990"
alt="News landing page layout"
class="ContentRow-itemImage">
</noscript>
</div>
<div class="ContentRow-item ContentRow-item--half">
<img src="img/placeholder.gif"
data-src="img/work/starcraft-ui-1.jpg"
data-srcset="img/work/starcraft-ui-1.jpg 660w, img/work/starcraft-ui-1@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="990"
alt="Several StarCraft components, including cards and tiles"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/starcraft-ui-1.jpg"
srcset="img/work/starcraft-ui-1.jpg 660w, img/work/starcraft-ui-1@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="990"
alt="Several StarCraft components, including cards and tiles"
class="ContentRow-itemImage">
</noscript>
</div>
</section>
<section class="ContentRow u-widthMedium u-centeredBox u-sidePadding u-spacingTopLarge u-spacingBottomExtraSmall">
<h3 class="Work-heading ContentRow-item--full"><span class="subheading u-colorYellow u-displayBlock">Heroes of the Storm</span> The 2.0 Relaunch</h2>
</section>
<section class="ContentRow u-widthMedium u-centeredBox u-sidePadding u-spacingTopExtraSmall u-spacingBottomMedium is-bottom-aligned">
<div class="ContentRow-item">
<p><em>Heroes of the Storm</em> is a MOBA-style game by Blizzard Entertainment. Players become legendary heroes from Blizzard’s various titles, then battle each other online.</p>
<p>In April 2017, the company put out “Heroes 2.0,” a large update and redesign of the game and its systems. Our team laid the foundation for the game site’s redesign with a new homepage, visual design system, and promotional content.</p>
</div>
</section>
<section class="ContentRow u-widthMedium u-centeredBox u-spacingTopSmall u-spacingBottomExtraSmall">
<div class="ContentRow-item--full">
<img src="img/placeholder.gif"
data-src="img/work/heroes-cta.jpg"
data-srcset="img/work/heroes-cta.jpg 660w, img/work/heroes-cta@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="990"
alt="CTA to download and play Heroes for free"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/heroes-cta.jpg"
srcset="img/work/heroes-cta.jpg 660w, img/work/heroes-cta@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="990"
alt="CTA to download and play Heroes for free"
class="ContentRow-itemImage">
</noscript>
</div>
</section>
<section class="ContentRow u-widthMedium u-centeredBox u-spacingExtraSmall">
<div class="ContentRow-item ContentRow-item--half">
<img src="img/placeholder.gif"
data-src="img/work/heroes-hgc.jpg"
data-srcset="img/work/heroes-hgc.jpg 660w, img/work/heroes-hgc@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="990"
alt="Heroes of the Storm esports website"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/heroes-hgc.jpg"
srcset="img/work/heroes-hgc.jpg 660w, img/work/heroes-hgc@2x.jpg 1320w"
sizes="(min-width: 960px) 540px, 100vw"
width="660" height="990"
alt="Heroes of the Storm esports website"
class="ContentRow-itemImage">
</noscript>
</div>
<div class="ContentRow-item ContentRow-item--half">
<img src="img/placeholder.gif"
data-src="img/work/heroes-timeline.jpg"
data-srcset="img/work/heroes-timeline.jpg 660w, img/work/heroes-timeline@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="990"
alt="Timeline of Heroes of the Storm's history, featuring Chromie"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/heroes-timeline.jpg"
srcset="img/work/heroes-timeline.jpg 660w, img/work/heroes-timeline@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="990"
alt="Timeline of Heroes of the Storm's history, featuring Chromie"
class="ContentRow-itemImage">
</noscript>
</div>
</section>
<section class="ContentRow u-widthMedium u-centeredBox u-spacingTopExtraSmall u-spacingBottomLarge">
<div class="ContentRow-item ContentRow-item--half">
<img src="img/placeholder.gif"
data-src="img/work/heroes-event.jpg"
data-srcset="img/work/heroes-event.jpg 660w, img/work/heroes-event@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="660"
alt="Snippet of the Lunar Festival event header"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/heroes-event.jpg"
srcset="img/work/heroes-event.jpg 660w, img/work/heroes-event@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="660"
alt="Snippet of the Lunar Festival event header"
class="ContentRow-itemImage">
</noscript>
</div>
<div class="ContentRow-item ContentRow-item--half">
<img src="img/placeholder.gif"
data-src="img/work/heroes-battlegrounds.jpg"
data-srcset="img/work/heroes-battlegrounds.jpg 660w, img/work/heroes-battlegrounds@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="660"
alt="Haunted Mines battledground"
class="ContentRow-itemImage is-notLoaded">
<noscript>
<img src="img/work/heroes-battlegrounds.jpg"
srcset="img/work/heroes-battlegrounds.jpg 660w, img/work/heroes-battlegrounds@2x.jpg 1320w"
sizes="(min-width: 960px) 660px, 100vw"
width="660" height="660"
alt="Haunted Mines battledground"
class="ContentRow-itemImage">
</noscript>
</div>
</section>
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