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mba

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This project aims to conduct an analysis of costumers behavior and perception of the brand, by implementing different marketing analytics techniques and methods: RFM (recency, frequency, monetary) model, churn classification, MBA (market basket analysis) and sentiment analysis.

  • Updated May 7, 2024
  • Jupyter Notebook

IBDA3122 Knowledge Discovery UTS. Applying Knowledge Discovery on (1) Northwind dataset/database. (2) Online Retail dataset using Market Basket Analysis (Apriori Algorithm). Using pandasql & mlxtend library with visualization.

  • Updated Mar 26, 2023
  • Jupyter Notebook

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