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index.html
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index.html
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<!DOCTYPE html>
<html class="html">
<head>
<script src="scripts/museredirect.js?236897542" type="text/javascript"></script>
<script type="text/javascript">
Muse.Redirect.redirect('desktop', 'tablet/index.html', '', '');
</script>
<meta http-equiv="Content-type" content="text/html;charset=UTF-8"/>
<meta name="generator" content="6.0.751.219"/>
<title>Home</title>
<link media="only screen and (max-device-width: 960px)" rel="alternate" href="http://www.shnergle.com/tablet/index.html"/>
<!-- CSS -->
<link rel="stylesheet" type="text/css" href="css/site_global.css?485514566"/>
<link rel="stylesheet" type="text/css" href="css/master_a-master.css?4232016983"/>
<link rel="stylesheet" type="text/css" href="css/index.css?53580225" id="pagesheet"/>
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<script type="text/javascript">
document.documentElement.className += ' js';
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</head>
<body>
<div class="clearfix" id="page"><!-- column -->
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<div class="clearfix grpelem" id="u2719"><!-- group -->
<ul class="MenuBar rounded-corners clearfix grpelem" id="menuu2721"><!-- row -->
<li class="MenuItemContainer clearfix grpelem" id="u2751"><!-- vertical box -->
<a class="nonblock nontext MenuItem MenuItemWithSubMenu MuseMenuActive rounded-corners shadow clearfix colelem" id="u2752" href="index.html"><!-- horizontal box --><img class="MenuItemLabel NoWrap grpelem" id="u2755" alt="Home" src="images/blank.gif"/><!-- state-based BG images --></a>
</li>
<li class="MenuItemContainer clearfix grpelem" id="u2758"><!-- vertical box -->
<a class="nonblock nontext MenuItem MenuItemWithSubMenu rounded-corners shadow clearfix colelem" id="u2759" href="http://www.shnergle.com/blog/"><!-- horizontal box --><img class="MenuItemLabel NoWrap grpelem" id="u2760" alt="Blog" src="images/blank.gif"/><!-- state-based BG images --></a>
</li>
</ul>
<a class="nonblock nontext grpelem" id="u2797" href="https://www.facebook.com/shnergle"><!-- image --><img class="block" id="u2797_img" src="images/fb-f-logo__blue_50.png" alt="" width="26" height="26"/></a>
<a class="nonblock nontext grpelem" id="u2799" href="https://twitter.com/shnergle"><!-- image --><img class="block" id="u2799_img" src="images/twitter-bird-white-on-blue-1-.png" alt="" width="26" height="26"/></a>
<a class="nonblock nontext grpelem" id="u2803" href="http://www.youtube.com/ShnergleVids"><!-- image --><img class="block" id="u2803_img" src="images/you%20tube.png" alt="" width="26" height="26"/></a>
<a class="nonblock nontext grpelem" id="u2801" href="http://www.linkedin.com/company/shnergle"><!-- image --><img class="block" id="u2801_img" src="images/linkedin_logo60px-1-.png" alt="" width="32" height="26"/></a>
</div>
<div class="grpelem" id="u2805"><!-- image -->
<img class="block" id="u2805_img" src="images/shnerglelogo.png" alt="" width="291" height="84"/>
</div>
</div>
<div class="clearfix colelem" id="ppu4760"><!-- group -->
<div class="clearfix grpelem" id="pu4760"><!-- column -->
<div class="colelem" id="u4760"><!-- image -->
<img class="block" id="u4760_img" src="images/shnergle%20tombstone.jpg" alt="" width="163" height="163"/>
</div>
<div class="clearfix colelem" id="pu2714"><!-- group -->
<div class="grpelem" id="u2714"><!-- image -->
<img class="block" id="u2714_img" src="images/shnergle%20app%20icon%20(for%20ppt).png" alt="" width="85" height="87"/>
</div>
<div class="clearfix grpelem" id="u2706-4"><!-- content -->
<p><span id="u2706">Shnergle: the world's first real-time reconnaissance platform</span></p>
</div>
</div>
<div class="clearfix colelem" id="u2704-10"><!-- content -->
<p>Shnergle was an easy-to-use, free iPhone app that allowed you to check out a place you were interested in visiting in near real-time to help you decide if you wanted to go.</p>
<p> </p>
<p>Shnergle enabled people to capture, share and view location-based and time-stamped images, all whilst protecting personal privacy.</p>
<p> </p>
<p>Unfortunately the service did not get the traction it needed to work, and could not commercially justify further investment, so we have taken the difficult choice to shut it down.</p>
</div>
</div>
<div class="grpelem" id="u4754"><!-- image -->
<img class="block" id="u4754_img" src="images/-around%20me-%20ios7.png" alt="" width="227" height="479"/>
</div>
</div>
<div class="clearfix colelem" id="u2707-4"><!-- content -->
<p>How did Shnergle work for consumers....</p>
</div>
<div class="colelem" id="u2708"><!-- custom html -->
<iframe width="560" height="315" src="http://www.youtube-nocookie.com/embed/HMwYbR1ywFM" frameborder="0" allowfullscreen></iframe>
</div>
<div class="clearfix colelem" id="ppu4771-4"><!-- group -->
<div class="clearfix grpelem" id="pu4771-4"><!-- column -->
<div class="clearfix colelem" id="u4771-4"><!-- content -->
<p class="Heading-1">We tried to help venue owners and managers</p>
</div>
<div class="Normal-text clearfix colelem" id="u4772-21"><!-- content -->
<p>Shnergle provided a real time engagement platform between merchants and the public. It acted as a simple marketing tool to help them tell the world what was happening in their establishment in real-time, thereby enabling the public to make highly-informed real-time decisions about where to go.</p>
<p> </p>
<p>They could use it to:</p>
<p id="u4772-7">• Generate business</p>
<p id="u4772-9">• Better manage capacity, stock and staffing levels</p>
<p> </p>
<p>In due course we were going to provide powerful analytics to</p>
<p id="u4772-14">• Better understand what their customers wanted, and</p>
<p id="u4772-16">• Accurately measure the effectiveness of their marketing activities</p>
<p> </p>
<p>…all in real time.</p>
</div>
</div>
<div class="grpelem" id="u4773"><!-- image -->
<img class="block" id="u4773_img" src="images/bar%20manager%20screenshot.png" alt="" width="227" height="479"/>
</div>
</div>
<div class="clearfix colelem" id="u4776-4"><!-- content -->
<p class="Heading-1">We made a short video to explain the value...</p>
</div>
<div class="colelem" id="u4777"><!-- custom html -->
<iframe width="560" height="315" src="http://www.youtube-nocookie.com/embed/_-3u4aB5-Eo" frameborder="0" allowfullscreen></iframe>
</div>
<div class="clearfix colelem" id="u4733-4"><!-- content -->
<p>It was featured in</p>
</div>
<div class="clearfix colelem" id="pu4739"><!-- group -->
<a class="nonblock nontext grpelem" id="u4739" href="http://www.standard.co.uk/news/techandgadgets/size-up-the-queues-with-a-quick-shnergle-8834298.html"><!-- image --><img class="block" id="u4739_img" src="images/london%20evening%20standard.png" alt="" width="174" height="71"/></a>
<a class="nonblock nontext grpelem" id="u4744" href="http://www.gizmodo.co.uk/2013/09/the-weeks-best-android-iphone-ipad-and-windows-phone-apps/"><!-- image --><img class="block" id="u4744_img" src="images/gizmodo%201.png" alt="" width="233" height="33"/></a>
</div>
<div class="clearfix colelem" id="u4780-4"><!-- content -->
<p class="Heading-1">How did the idea begin?</p>
</div>
<div class="Normal-text clearfix colelem" id="u4779-7"><!-- content -->
<p>Jonny and Rob were out with friends in a bar in London one evening. Having finished dinner they were trying to decide what to do next - go for a drink elsewhere, or stay put as they already had a table? Jonny went for a quick "shnergle" around the pubs and bars nearby and reported back to the table how busy the other places were. Boom! The idea for Shnergle had begun - how useful would this be if it could be done simply on a mobile phone?</p>
<p id="u4779-3"> </p>
<p id="u4779-5">We often got asked "where does 'Shnergle' come from?" Well, it is simply a slang term used by the British Army for reconnaissance. So, it was fitting that as the co-founders were both ex British Army that this awesome app to help you decide what to do next (through reconnaissance) was named Shnergle.</p>
</div>
<div class="clearfix colelem" id="u4781-4"><!-- content -->
<p class="Heading-1">Who was Shnergle?</p>
</div>
<div class="clearfix colelem" id="pu4795"><!-- group -->
<a class="nonblock nontext grpelem" id="u4795" href="http://uk.linkedin.com/in/robtregaskes"><!-- image --><img class="block" id="u4795_img" src="images/jn7a5648%20(300x200).jpg" alt="" width="198" height="132"/></a>
<a class="nonblock nontext grpelem" id="u4793" href="http://uk.linkedin.com/in/jonnybull"><!-- image --><img class="block" id="u4793_img" src="images/jn7a5665%20(2)%20(300x200).jpg" alt="" width="198" height="132"/></a>
</div>
<div class="clearfix colelem" id="ppu4783-6"><!-- group -->
<div class="clearfix grpelem" id="pu4783-6"><!-- group -->
<div class="clearfix grpelem" id="u4783-6"><!-- content -->
<p id="u4783-2">Co-founder & CMO:</p>
<p id="u4783-4">Jonny Bull</p>
</div>
<a class="nonblock nontext grpelem" id="u4801" href="https://twitter.com/jonnybull_1"><!-- image --><img class="block" id="u4801_img" src="images/twitter-bird-white-on-blue-1-.png" alt="" width="28" height="28"/></a>
<a class="nonblock nontext grpelem" id="u4803" href="http://uk.linkedin.com/in/jonnybull"><!-- image --><img class="block" id="u4803_img" src="images/linkedin_logo60px-1-.png" alt="" width="33" height="28"/></a>
</div>
<div class="clearfix grpelem" id="u4782-6"><!-- content -->
<p id="u4782-2">Co-founder & CEO:</p>
<p class="Normal-text" id="u4782-4"><span id="u4782-3">Rob Tregaskes</span></p>
</div>
<a class="nonblock nontext grpelem" id="u4797" href="https://twitter.com/robtregaskes"><!-- image --><img class="block" id="u4797_img" src="images/twitter-bird-white-on-blue-1-.png" alt="" width="28" height="28"/></a>
<a class="nonblock nontext grpelem" id="u4799" href="http://uk.linkedin.com/in/robtregaskes"><!-- image --><img class="block" id="u4799_img" src="images/linkedin_logo60px-1-.png" alt="" width="33" height="28"/></a>
</div>
<div class="clearfix colelem" id="pu4791"><!-- group -->
<div class="grpelem" id="u4791"><!-- image -->
<img class="block" id="u4791_img" src="images/wp_20130322_007%20(300x169).jpg" alt="" width="173" height="97"/>
</div>
<div class="grpelem" id="u4787"><!-- image -->
<img class="block" id="u4787_img" src="images/wp_20130322_003%20(300x169).jpg" alt="" width="174" height="98"/>
</div>
<div class="grpelem" id="u4789"><!-- image -->
<img class="block" id="u4789_img" src="images/wp_20130322_004%20(300x169).jpg" alt="" width="173" height="97"/>
</div>
</div>
<div class="clearfix colelem" id="ppu4785-6"><!-- group -->
<div class="clearfix grpelem" id="pu4785-6"><!-- group -->
<div class="clearfix grpelem" id="u4785-6"><!-- content -->
<p id="u4785-2">Developer:</p>
<p id="u4785-4">Harshita Balaga</p>
</div>
<a class="nonblock nontext grpelem" id="u4809" href="https://twitter.com/HarshiRulz"><!-- image --><img class="block" id="u4809_img" src="images/twitter-bird-white-on-blue-1-.png" alt="" width="28" height="28"/></a>
<a class="nonblock nontext grpelem" id="u4811" href="http://za.linkedin.com/pub/harshita-balaga/53/b45/a29"><!-- image --><img class="block" id="u4811_img" src="images/linkedin_logo60px-1-.png" alt="" width="34" height="28"/></a>
</div>
<div class="clearfix grpelem" id="u4784-6"><!-- content -->
<p id="u4784-2">Developer:</p>
<p id="u4784-4">Adam Schakaki</p>
</div>
<div class="clearfix grpelem" id="u4786-6"><!-- content -->
<p id="u4786-2">Developer:</p>
<p id="u4786-4">Stian Johansen</p>
</div>
<a class="nonblock nontext grpelem" id="u4805" href="https://twitter.com/schakaki"><!-- image --><img class="block" id="u4805_img" src="images/twitter-bird-white-on-blue-1-.png" alt="" width="28" height="28"/></a>
<a class="nonblock nontext grpelem" id="u4807" href="http://uk.linkedin.com/in/schakaki"><!-- image --><img class="block" id="u4807_img" src="images/linkedin_logo60px-1-.png" alt="" width="34" height="28"/></a>
<a class="nonblock nontext grpelem" id="u4813" href="https://twitter.com/uansett"><!-- image --><img class="block" id="u4813_img" src="images/twitter-bird-white-on-blue-1-.png" alt="" width="28" height="28"/></a>
<a class="nonblock nontext grpelem" id="u4815" href="http://uk.linkedin.com/in/sjohansen"><!-- image --><img class="block" id="u4815_img" src="images/linkedin_logo60px-1-.png" alt="" width="34" height="28"/></a>
</div>
<div class="clearfix colelem" id="u4833-4"><!-- content -->
<p class="Heading-1">So what happened?</p>
</div>
<div class="Normal-text clearfix colelem" id="u4832-13"><!-- content -->
<p>We have published a detailed post mortem to our <a class="nonblock" href="blog.html">blog</a> and a full life story can be seen on our <a class="nonblock" href="http://www.facebook.com/shnergle">Facebook page</a>, but we basically found that we couldn't grow our userbase as fast as we needed to, either organically (unpaid) or paid (advertising). Without users, merchants (who loved the concept) didn't come onto the service, and without merchants the content required for users to value the service didn't flow; a classic chicken and egg scenario.</p>
<p> </p>
<p>Whilst we could have thrown cash at the problem, it would have cost ridiculous amounts of money for a very uncertain commercial outcome, so we decided to not pursue further investment...</p>
</div>
<div class="clearfix colelem" id="u4834-4"><!-- content -->
<p class="Heading-1">We still think the vision could be executable...</p>
</div>
<div class="Normal-text clearfix colelem" id="u4837-7"><!-- content -->
<p>If you are a massive giant with large number of venues already signed up and a vast userbase contributing content - namely Facebook! We knew the odds of success were miniscule but we reached out anyway. Facebook declined, but we'd like to thank <a class="nonblock" href="http://www.linkedin.com/in/mickdudleyjohnson">Mick Johnson</a> for at least trying the app and responding!</p>
</div>
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<iframe width="420" height="315" src="//www.youtube.com/embed/_o3pppfb-uE" frameborder="0" allowfullscreen></iframe>
</div>
<div class="clearfix colelem" id="u5001-4"><!-- content -->
<p class="Heading-1">Here is the code...</p>
</div>
<a class="nonblock nontext colelem" id="u5002" href="http://www.github.com/shnergle"><!-- image --><img class="block" id="u5002_img" src="images/octocat.png" alt="" width="195" height="162"/></a>
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<a class="nonblock nontext grpelem" id="u2795" href="http://www.youtube.com/ShnergleVids"><!-- image --><img class="block" id="u2795_img" src="images/you%20tube.png" alt="" width="50" height="50"/></a>
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