diff --git a/R/badge.R b/R/badge.R
index cba764169..23868bc3c 100644
--- a/R/badge.R
+++ b/R/badge.R
@@ -45,7 +45,7 @@ use_badge <- function(badge_name, href, src) {
   if (is.null(path)) {
     ui_bullets(c(
       "!" = "Can't find a README for the current project.",
-      "i" = "See {.fun usethis::use_readme_rmd} for help creating this file.",
+      "i" = "See {.help usethis::use_readme_rmd} for help creating this file.",
       "i" = "Badge link will only be printed to screen."
     ))
     path <- "README"
diff --git a/R/cpp11.R b/R/cpp11.R
index 9162b917c..0649aea10 100644
--- a/R/cpp11.R
+++ b/R/cpp11.R
@@ -9,8 +9,8 @@
 #'
 #' @export
 use_cpp11 <- function() {
-  check_installed("cpp11")
   check_is_package("use_cpp11()")
+  check_installed("cpp11")
   check_uses_roxygen("use_cpp11()")
   use_src()
 
diff --git a/R/github-actions.R b/R/github-actions.R
index c60a78ad0..e2c2d5f88 100644
--- a/R/github-actions.R
+++ b/R/github-actions.R
@@ -250,7 +250,7 @@ check_uses_github_actions <- function() {
 
   ui_abort(c(
     "Cannot detect that package {.pkg {project_name()}} already uses GitHub Actions.",
-    "Do you need to run {.fun use_github_action}?"
+    "Do you need to run {.run [use_github_action()](usethis::use_github_action())}?"
   ))
 }
 
diff --git a/R/github_token.R b/R/github_token.R
index f6c68bc0d..4cb02e7a4 100644
--- a/R/github_token.R
+++ b/R/github_token.R
@@ -199,7 +199,7 @@ pat_sitrep <- function(host = "https://github.com",
     git_user_check(user)
     if (!is.null(user$email) && !any(grepl(user$email, addresses))) {
       ui_bullets(c(
-        "x" = "Git user's email (.val {user$email}}) doesn't appear to be
+        "x" = "Git user's email ({.val {user$email}}) doesn't appear to be
                registered with GitHub host."
       ))
     }
@@ -233,7 +233,7 @@ scold_for_renviron <- function() {
            old, invalid PAT defined in {.path {pth(renviron_path)}}.",
     "i" = "For most use cases, it is better to NOT define the PAT in
            {.file .Renviron}.",
-    "_" = "Call {.fun edit_r_environ} to edit that file.",
+    "_" = "Call {.run usethis::edit_r_environ()} to edit that file.",
     "_" = "Then call {.run gitcreds::gitcreds_set()} to put the PAT into
            the Git credential store."
   ))
diff --git a/R/logo.R b/R/logo.R
index e5d90584e..05fc59b34 100644
--- a/R/logo.R
+++ b/R/logo.R
@@ -48,7 +48,15 @@ use_logo <- function(img, geometry = "240x278", retina = TRUE) {
     height <- round(height / 2)
   }
 
-  ui_bullets(c("_" = "Add logo to your README with the following html:"))
+  # Have a clickable hyperlink to jump to README if exists.
+  readme_path <- find_readme()
+  if (is.null(readme_path)) {
+    readme_show <- "your README"
+  } else {
+    readme_show <- cli::format_inline("{.path {pth(readme_path)}}")
+  }
+
+  ui_bullets(c("_" = "Add logo to {readme_show} with the following html:"))
   pd_link <- pkgdown_url(pedantic = TRUE)
   if (is.null(pd_link)) {
     ui_code_snippet(
diff --git a/R/package.R b/R/package.R
index 3c8ac4289..989efe0a8 100644
--- a/R/package.R
+++ b/R/package.R
@@ -180,7 +180,7 @@ suggests_usage_hint <- function(package) {
     ui_bullets(c("_" = "Then directly refer to functions with {.code {code}}."))
   } else {
     code <- glue('requireNamespace("{package}", quietly = TRUE)')
-    ui_bullets(c("_" = "Use {.code {code}} to test if package is installed."))
+    ui_bullets(c("_" = "Use {.code {code}} to test if {.pkg {package}} is installed."))
     code <- glue("{package}::fun()")
     ui_bullets(c("_" = "Then directly refer to functions with {.code {code}}."))
   }
diff --git a/R/pr.R b/R/pr.R
index 6bb0f530c..66f787858 100644
--- a/R/pr.R
+++ b/R/pr.R
@@ -224,7 +224,7 @@ pr_init <- function(branch) {
   config_key <- glue("branch.{branch}.created-by")
   gert::git_config_set(config_key, value = "usethis::pr_init", repo = repo)
 
-  ui_bullets(c("_" = "Use {.run usethis::pr_push} to create a PR."))
+  ui_bullets(c("_" = "Use {.run usethis::pr_push()} to create a PR."))
   invisible()
 }
 
@@ -251,10 +251,10 @@ pr_resume <- function(branch = NULL) {
   check_string(branch)
 
   if (!gert::git_branch_exists(branch, local = TRUE, repo = repo)) {
-    code <- glue('pr_init("{branch}")')
+    code <- glue('usethis::pr_init("{branch}")')
     ui_abort(c(
       "x" = "No branch named {.val {branch}} exists.",
-      "_" = "Call {.code {code}} to create a new PR branch."
+      "_" = "Call {.run {code}} to create a new PR branch."
     ))
   }
 
@@ -264,7 +264,7 @@ pr_resume <- function(branch = NULL) {
   gert::git_branch_checkout(branch, repo = repo)
   git_pull()
 
-  ui_bullets(c("_" = "Use {.fun usethis::pr_push} to create or update PR."))
+  ui_bullets(c("_" = "Use {.run usethis::pr_push()} to create or update PR."))
   invisible()
 }
 
@@ -302,7 +302,7 @@ pr_fetch <- function(number = NULL, target = c("source", "primary")) {
 
   if (is.na(pr$pr_repo_owner)) {
     ui_abort("
-      The repo or branch where PR #{pr$pr_number} originates seems to have been
+      The repo or branch where {.href [PR #{pr$pr_number}]({pr$pr_https_url})} originates seems to have been
       deleted.")
   }
 
@@ -1001,8 +1001,9 @@ check_pr_branch <- function(default_branch = git_default_branch()) {
       "i" = "The {.code pr_*()} functions facilitate pull requests.",
       "i" = "The current branch ({.val {gb}}) is this repo's default branch, but
              pull requests should NOT come from the default branch.",
-      "i" = "Do you need to call {.fun pr_init} (new PR)? Or {.fun pr_resume} or
-             {.fun pr_fetch} (existing PR)?"
+      "i" = "Do you need to call {.fun usethis::pr_init} (new PR)?
+             Or {.fun usethis::pr_resume} or
+             {.fun usethis::pr_fetch} (existing PR)?"
     )
   )
 }
diff --git a/R/proj.R b/R/proj.R
index 261373efe..0eca24320 100644
--- a/R/proj.R
+++ b/R/proj.R
@@ -214,8 +214,9 @@ check_is_package <- function(whos_asking = NULL) {
 
   message <- "Project {.val {project_name()}} is not an R package."
   if (!is.null(whos_asking)) {
+    whos_asking_fn <- sub("()", "", whos_asking, fixed = TRUE)
     message <- c(
-      "i" = "{.code {whos_asking}} is designed to work with packages.",
+      "i" = "{.topic [{whos_asking}](usethis::{whos_asking_fn})} is designed to work with packages.",
       "x" = message
     )
   }
diff --git a/R/tidyverse.R b/R/tidyverse.R
index 4daa46b88..0e101e413 100644
--- a/R/tidyverse.R
+++ b/R/tidyverse.R
@@ -85,15 +85,15 @@ create_tidy_package <- function(path, copyright_holder = NULL) {
 
   use_cran_comments(open = FALSE)
 
-  ui_bullets(c(
-    "i" = "In the new package, remember to do:",
-    "_" = "{.run usethis::use_git()}",
-    "_" = "{.run usethis::use_github()}",
-    "_" = "{.run usethis::use_tidy_github()}",
-    "_" = "{.run usethis::use_tidy_github_actions()}",
-    "_" = "{.run usethis::use_tidy_github_labels()}",
-    "_" = "{.run usethis::use_pkgdown_github_pages()}"
-  ))
+  ui_bullets(c("i" = "In the new package, remember to do:"))
+  ui_code_snippet("
+    usethis::use_git()
+    usethis::use_github()
+    usethis::use_tidy_github()
+    usethis::use_tidy_github_actions()
+    usethis::use_tidy_github_labels()
+    usethis::use_pkgdown_github_pages()
+  ")
 
   proj_activate(path)
 }
diff --git a/tests/testthat/_snaps/logo.md b/tests/testthat/_snaps/logo.md
new file mode 100644
index 000000000..39b3791e5
--- /dev/null
+++ b/tests/testthat/_snaps/logo.md
@@ -0,0 +1,10 @@
+# use_logo() shows a clickable path with README
+
+    Code
+      use_logo("logo.png")
+    Message
+      v Creating 'man/figures/'.
+      v Resized 'logo.png' to 240x278.
+      [ ] Add logo to 'README.md' with the following html:
+        # {TESTPKG} <img src="man/figures/logo.png" align="right" height="90" alt="" />
+
diff --git a/tests/testthat/_snaps/package.md b/tests/testthat/_snaps/package.md
index 96501fa5e..d6de8b628 100644
--- a/tests/testthat/_snaps/package.md
+++ b/tests/testthat/_snaps/package.md
@@ -47,7 +47,7 @@
       use_package("withr", "Suggests")
     Message
       v Adding withr to 'Suggests' field in DESCRIPTION.
-      [ ] Use `requireNamespace("withr", quietly = TRUE)` to test if package is
+      [ ] Use `requireNamespace("withr", quietly = TRUE)` to test if withr is
         installed.
       [ ] Then directly refer to functions with `withr::fun()`.
 
diff --git a/tests/testthat/_snaps/proj.md b/tests/testthat/_snaps/proj.md
index a54abb4d3..2d90f6aa1 100644
--- a/tests/testthat/_snaps/proj.md
+++ b/tests/testthat/_snaps/proj.md
@@ -1,3 +1,12 @@
+# check_is_package() can reveal who's asking
+
+    Code
+      check_is_package("foo()")
+    Condition
+      Error in `check_is_package()`:
+      i foo() (`?usethis::foo`) is designed to work with packages.
+      x Project "{TESTPROJ}" is not an R package.
+
 # proj_path() errors with absolute paths
 
     Code
diff --git a/tests/testthat/_snaps/tidyverse.md b/tests/testthat/_snaps/tidyverse.md
index dcb9680d6..68d674670 100644
--- a/tests/testthat/_snaps/tidyverse.md
+++ b/tests/testthat/_snaps/tidyverse.md
@@ -10,8 +10,7 @@
       v Adding withr to 'Imports' field in DESCRIPTION.
       v Adding "@import rlang" to 'R/{TESTPKG}-package.R'.
       v Adding "@importFrom glue glue" to 'R/{TESTPKG}-package.R'.
-      v Adding "@importFrom lifecycle deprecated" to
-        'R/{TESTPKG}-package.R'.
+      v Adding "@importFrom lifecycle deprecated" to 'R/{TESTPKG}-package.R'.
       v Writing 'NAMESPACE'.
       v Writing 'R/import-standalone-purrr.R'.
 
diff --git a/tests/testthat/helper.R b/tests/testthat/helper.R
index ff3f76c6b..0469caa17 100644
--- a/tests/testthat/helper.R
+++ b/tests/testthat/helper.R
@@ -82,6 +82,10 @@ scrub_testpkg <- function(message) {
   gsub("testpkg[a-zA-Z0-9]+", "{TESTPKG}", message, perl = TRUE)
 }
 
+scrub_testproj <- function(message) {
+  gsub("testproj[a-zA-Z0-9]+", "{TESTPROJ}", message, perl = TRUE)
+}
+
 skip_if_not_ci <- function() {
   ci_providers <- c("GITHUB_ACTIONS", "TRAVIS", "APPVEYOR")
   ci <- any(toupper(Sys.getenv(ci_providers)) == "TRUE")
diff --git a/tests/testthat/test-github-actions.R b/tests/testthat/test-github-actions.R
index 808f3a173..a42de3f4a 100644
--- a/tests/testthat/test-github-actions.R
+++ b/tests/testthat/test-github-actions.R
@@ -78,7 +78,7 @@ test_that("uses_github_action() reports usage of GitHub Actions", {
 
 test_that("check_uses_github_actions() can throw error", {
   create_local_package()
-  withr::local_options(list(crayon.enabled = FALSE))
+  withr::local_options(list(crayon.enabled = FALSE, cli.width = Inf))
   expect_snapshot(
     check_uses_github_actions(),
     error = TRUE,
diff --git a/tests/testthat/test-logo.R b/tests/testthat/test-logo.R
index 4051e17a7..a84475ac3 100644
--- a/tests/testthat/test-logo.R
+++ b/tests/testthat/test-logo.R
@@ -1,4 +1,4 @@
-test_that("use_logo() doesn't error", {
+test_that("use_logo() doesn't error with no README", {
   skip_if_not_installed("magick")
   skip_on_os("solaris")
 
@@ -6,3 +6,14 @@ test_that("use_logo() doesn't error", {
   img <- magick::image_write(magick::image_read("logo:"), "logo.png")
   expect_no_error(use_logo("logo.png"))
 })
+
+test_that("use_logo() shows a clickable path with README", {
+  skip_if_not_installed("magick")
+  skip_on_os("solaris")
+
+  create_local_package()
+  use_readme_md()
+  img <- magick::image_write(magick::image_read("logo:"), "logo.png")
+  withr::local_options(usethis.quiet = FALSE)
+  expect_snapshot(use_logo("logo.png"),  transform = scrub_testpkg)
+})
diff --git a/tests/testthat/test-proj.R b/tests/testthat/test-proj.R
index 1c9be852a..c2bf4a20c 100644
--- a/tests/testthat/test-proj.R
+++ b/tests/testthat/test-proj.R
@@ -36,7 +36,11 @@ test_that("check_is_package() errors for non-package", {
 
 test_that("check_is_package() can reveal who's asking", {
   create_local_project()
-  expect_usethis_error(check_is_package("foo"), "foo")
+  expect_snapshot(
+    error = TRUE,
+    check_is_package("foo()"),
+    transform = scrub_testproj
+  )
 })
 
 test_that("proj_path() appends to the project path", {
diff --git a/tests/testthat/test-tidyverse.R b/tests/testthat/test-tidyverse.R
index 45246cd97..057480121 100644
--- a/tests/testthat/test-tidyverse.R
+++ b/tests/testthat/test-tidyverse.R
@@ -17,7 +17,7 @@ test_that("use_tidy_dependencies() isn't overly informative", {
 
   create_local_package()
   use_package_doc()
-  withr::local_options(usethis.quiet = FALSE)
+  withr::local_options(usethis.quiet = FALSE, cli.width = Inf)
 
   expect_snapshot(
     use_tidy_dependencies(),