Add a Stickiness Metric to Reports: Daily Active Users divided by Monthly Active Users (DAU/MAU) #22036
Labels
c: Consistent Reports & Analytics UX
For bugs and features that make Analytics reporting UI behave more consistently.
c: Usability
For issues that let users achieve a defined goal more effectively or efficiently.
Enhancement
For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc.
Milestone
A Cloud customer has requested a Stickiness Metric for reports. The Cohorts feature provides some similar insight but not specifically Daily Active Users divided by Monthly Active Users (DAU/MAU).
A Weekly Active Users over Monthly Active Users metric should also be included (WAU/MAU).
This metric is command and important to marketing. More details here: https://userpilot.com/blog/dau-mau-ratio/
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