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Add a Stickiness Metric to Reports: Daily Active Users divided by Monthly Active Users (DAU/MAU) #22036

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9joshua opened this issue Mar 21, 2024 · 0 comments
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c: Consistent Reports & Analytics UX For bugs and features that make Analytics reporting UI behave more consistently. c: Usability For issues that let users achieve a defined goal more effectively or efficiently. Enhancement For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc.

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@9joshua
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9joshua commented Mar 21, 2024

A Cloud customer has requested a Stickiness Metric for reports. The Cohorts feature provides some similar insight but not specifically Daily Active Users divided by Monthly Active Users (DAU/MAU).

A Weekly Active Users over Monthly Active Users metric should also be included (WAU/MAU).

This metric is command and important to marketing. More details here: https://userpilot.com/blog/dau-mau-ratio/

@9joshua 9joshua added Enhancement For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc. To Triage An issue awaiting triage by a Matomo core team member labels Mar 21, 2024
@michalkleiner michalkleiner added c: Consistent Reports & Analytics UX For bugs and features that make Analytics reporting UI behave more consistently. c: Usability For issues that let users achieve a defined goal more effectively or efficiently. and removed To Triage An issue awaiting triage by a Matomo core team member labels Mar 21, 2024
@michalkleiner michalkleiner added this to the For Prioritization milestone Mar 21, 2024
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Labels
c: Consistent Reports & Analytics UX For bugs and features that make Analytics reporting UI behave more consistently. c: Usability For issues that let users achieve a defined goal more effectively or efficiently. Enhancement For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc.
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