diff --git a/cli/dcoscli/analytics.py b/cli/dcoscli/analytics.py
index 11fa8af9b..b0e0e9597 100644
--- a/cli/dcoscli/analytics.py
+++ b/cli/dcoscli/analytics.py
@@ -85,10 +85,7 @@ def segment_identify(conf):
 
     if 'core.email' in conf:
         data = {'userId': conf.get('core.email')}
-    else:
-        data = {'anonymousId': session_id}
-
-    _segment_request('identify', data)
+        _segment_request('identify', data)
 
 
 def _segment_request(path, data):
diff --git a/cli/dcoscli/config/main.py b/cli/dcoscli/config/main.py
index 157387a88..f1276d084 100644
--- a/cli/dcoscli/config/main.py
+++ b/cli/dcoscli/config/main.py
@@ -34,7 +34,7 @@
 from dcos import (cmds, config, constants, emitting, http, jsonitem,
                   subcommand, util)
 from dcos.errors import DCOSException
-from dcoscli.analytics import segment_identify
+from dcoscli import analytics
 
 emitter = emitting.FlatEmitter()
 
@@ -162,7 +162,7 @@ def _set(name, value):
 
     if (name == 'core.reporting' and python_value is True) or \
        (name == 'core.email'):
-        segment_identify(toml_config)
+        analytics.segment_identify(toml_config)
 
     _save_config_file(config_path, toml_config)