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#MVP 1: Google Calendar + Email

###Assumptions Our fundamental assumption is that health care activity directors and volunteer musicians want to connect to offer performances, and that both groups will work together to offer concerts, but need a common scheduling tool. Our first crack at this will be to create a simple Google Calendar and some conventions for use. We will also provide an email to a small set of health care activity directors and music students with an offer to share the calendar with them

###Hypotheses to be Tested We want to use this to test the following (for all these, need to determine acceptable percentages):

  • Acquisitiion: Health care activity directors see enough value from our email to sign up (respond to the email requesting we share the calendar).
  • Activation: Health care activity directors are able to create a performance request (Event in Google Calendar) that meets our conventions.
  • Retention: Activity directors create at least 2 performance requests (do we need to put more restrictions on that? e.g., they create the second after the first performance is completed?)
  • Referral: Activity directors request that we share the calendar with their friends and colleagues.
  • Acquisitioin: Volunteer musicians see enough value from our email to sign up (respond to the email requesting we share the calendar)
  • Activation: Volunteer musicians are able to find suitable performance requests and book them (Edit event in Google Calendar) that meets our conventions.
  • Retention: Volunteer musicians book at least 2 performances (do we need to put more restrictions on that? e.g., they create the second after the first performance is completed?)
  • Referral: Volunteer musicians request that we share the calendar with their friends and colleagues
  • Revenue is not a factor, as this is a free service offered by a non-profit.

###Basics of product:

  • Activty Director "Sign-Up AD" email with vision and "Call to Action"
  • Activity Director "Welcome AD" email with confirmation that calendar has been shared and instructions to create a performance request.
  • Volunteer Musician "Sign-Up Musician" email with vision and "Call to Action"
  • Volunteer Musician "Welcome Musician" email with confirmation that calendar has been shared and instructions to book a performance request.
  • Shared google calendar

###Expected Process Flow:

  1. We send out Activity Director "Sign-Up AD" email to Julia's AD contacts.
  2. When an AD receives the email, they reply positively - each is counted as an acquisition
  3. For each AD that replies positively, we add their email to the shared calendar and send them a "Welcome AD" email.
  4. We monitor the calendar and track which ADs create performance requests - each one is considered an activation.
  5. We send out volunteer musician "Sign-Up Musician" email to Julia's musician contacts.
  6. When an musician receives the email, they reply positively - each is counted as an acquisition
  7. For each musician that replies positively, we add their email to the shared calendar and send them a "Welcome Musician" email
  8. We monitor the calendar and track which musicians book performance requests - each one is considered an activation.
  9. We monitor the calendar and track which ADs create additional performance requests - each one is considered a retention.
  10. We monitor the calendar and track which musicians book additional performance requests - each one is considered a retention.
  11. We track AD requests to share calendar with another email - each is considered a referral.
  12. We track musician requests to share calendar with another email - each is considered a referral.

###Google Calendar This is on Darren's google account. Need to move to Julia's Google for Nonprofits account when she gets that set up https://calendar.google.com/calendar/embed?src=tte1m4pue2v512s5a0gggl26h8%40group.calendar.google.com&ctz=America/Denver

###AD Sign-Up Email Hi [Name]!

Would you like to offer quality concerts to your patients, but can't afford to take them to a paid performace? There are lots of young musicians right here in Denver that would love to get more experience at real live performances before an audience. We've created a calendar that allows you to request a performance at a specific day and time, so these musicians can sign up. We'd be happy to invite you to the calendar - just reply to this email with the word "Yes" at the end of the subject line, and we'll share the calendar with you and send a confirmation email with instructions on how to create your first performance request.

Reply to this email to get signed up!

Thanks,

Julia Che Code for Denver - Music Volunteers

###AD Welocme Email Welcome [Name]!

So glad you decided to sign up. We've shared the calendar with you, so you are all set to go. Below are the instructions for accessing the calendar and creating a performance request.

  1. Open your email and find the email titled [email] has shared a calendar with you
  2. Click the "View Your Calendar" link in the email. This will open the calendar in Google Calendar.
  3. Pick a day and time you want to have a performance. Create an event on that day at that time. The title of the event should be [Name of Org] - [Short Description]. For example, if you work for The Denver Hospice and you want a classical performance at Burns Park, the title of the event should be The Denver Hospice - Classical at Burns Park.
  4. Make sure the Calendar dropdown says Music Volunteers and click Edit Details.
  5. In the Where field, make sure the location is specified.
  6. If you have extra details, enter them - breif is better!
  7. Click Save - you're done!

When a musician signs up for your event, you'll get an email letting you know.

Give it a shot!

Let me know if you have any questions.

Julia Che Code for Denver - Music Volunteers

###Musician Sign-Up Email Hi [Name]!

Would you like to help people who are sick or dying, and also need to get more live performance practice? There are lots of young health care facilities right here in Denver that would love to book you to give a free concert for their patients. We've created a calendar that allows you to find performances requested at a specific location for a specific day and time, so you can find opportunities that make sense for you. We'd be happy to invite you to the calendar - just reply to this email with the word "Yes" at the end of the subject line, and we'll share the calendar with you and send a confirmation email with instructions on how to find your first performance request.

Reply to this email to get signed up!

Thanks,

Julia Che Code for Denver - Music Volunteers

###Musician Welcome Email

Welcome [Name]!

So glad you decided to sign up. We've shared the calendar with you, so you are all set to go. Below are the instructions for accessing the calendar and booking a performance request.

  1. Open your email and find the email titled [email] has shared a calendar with you
  2. Click the "View Your Calendar" link in the email. This will open the calendar in Google Calendar.
  3. Browse the calendar to find a performance request on a day and time that works for you
  4. Open the event and make sure the details work for you.
  5. To book, just add yourself as a Guest in Add Guests on the right hand side and click Add
  6. Click Save and you're done! The activity director for the health care facility will contact you to set it up.

Give it a shot!

Let me know if you have any questions.

Let me know if you have any questions. Julia Che Code for Denver - Music Volunteers