diff --git a/rules/monitor-seo-effectively/rule.md b/rules/monitor-seo-effectively/rule.md index cb2298ec0ec..a96cbe3dc0a 100644 --- a/rules/monitor-seo-effectively/rule.md +++ b/rules/monitor-seo-effectively/rule.md @@ -21,20 +21,25 @@ SEO means working with a large amount of data. A single website can have even up -#### What can (and should) be monitored in SEO +## What should be monitored in SEO -1. **Organic traffic** - Keep a close eye on the organic traffic your website is attracting -2. **Availability (Uptime)** - Ensure your website is consistently accessible to users +1. **Organic traffic** - Non-paid traffic to your website +2. **Availability (Uptime)** - Consistently accessible to users 3. **Loading speed** - Page speed matters for both user experience and search engine rankings 4. **Correct functioning** - Regularly check for any issues affecting the proper functioning of your website 5. **Domain and SSL certificate expiration** - Stay on top of domain and SSL certificate renewals to avoid interruptions 6. **Blacklist status** - Ensure your website isn't listed on any blacklists, which can harm your reputation 7. **Robot blockers** - Check for any factors that might be blocking search engine bots from indexing your content -::: info -At SSW, the SEO workflow is: +### Example SEO processes (used at SSW) -1. The Marketing Manager checks the SEO weekly and analyses trends in keywords -2. The Marketing team gets it checked -3. The Marketing Team checks with the SSW SEO consultant to analyze the SEO progress each month or two when the team catches up -::: +1. The Marketing Manager checks the SEO monthly and analyses trends in keywords, using the tool [SEMrush](semrush.com) (see below) +2. PBIs are created with any necessary changes/investigation +3. The Marketing team works with the Website team to analyze the SEO progress each month or two when the team catches up + +#### SEMrush + +[SEMrush](semrush.com) connects to Google Analytics and provides an informative and customizable user interface for understanding a website's data. It helps show how a site ranks on Google, what keywords to use, comparisons to competitors and more. Its goal is to help improve online visibility and marketing strategies. + +![Figure: SEMrush dashboard shows information we can use to improve our website](semrush1.jpg) +![Figure: Easy to understand under what search term our website ranks good/bad](semrush2.jpg) diff --git a/rules/monitor-seo-effectively/semrush1.jpg b/rules/monitor-seo-effectively/semrush1.jpg new file mode 100644 index 00000000000..0690bdfd19b Binary files /dev/null and b/rules/monitor-seo-effectively/semrush1.jpg differ diff --git a/rules/monitor-seo-effectively/semrush2.jpg b/rules/monitor-seo-effectively/semrush2.jpg new file mode 100644 index 00000000000..30b842ef945 Binary files /dev/null and b/rules/monitor-seo-effectively/semrush2.jpg differ