Projects, Proof of concepts & work from university.

My team brainstormed and developed a business idea, wrote a partial business plan, developed a marketing strategy and designed and developed an Access database. This was created in Summer 2022.

Implemented Survival Analysis methods to understand Customer Churn in the telecom industry. Also identified variables that greatly affected customer churn!

React Marketing Tools are a set of tools to make it easier for you to implement analytics and track user journeys, interactions throughout your App. using dataLayer/Google Tag Manager, GA4 fetch directly or coming soon facebook pixel.

The objective is to develop a data-driven marketing strategy for the upcoming year to maximize product sales. This involves analysing existing data to identify patterns and trends, thereby informing a plan that aligns with and anticipates market dynamics to enhance sales performance.

Performing RFM customer segmentation and developing relevant marketing strategies for Flipkart using eCommerce data.

Website created for the Digital Experience Course from Miles in The Sky

Digital Marketing Dashboard highlighting Paid Marketing Channels using Tableau.

Marketing analysis of the Topface company data. Obtaining useful insights for the media buyers. Calculation and visualisation of the marketing indicators

This project, created during a UNSW work placement with Ellipsis, predicts sales lift for merchants using statistical and machine learning models. It includes data preparation, modeling, and visualization in R, leveraging techniques like OLS, Ridge, Lasso, Random Forest, and Neural Networks.

Unofficial Unbounce landing page variant conversion rate calculator that calculates and compares Unbounce variant conversion rates against champion using only the traffic received during the life of the variant.

Recommendation Engine for content based collaborative filtering

Analysing the marketing data of a particular store and gaining insights, which will be useful for decision making.

Project-based learning that provides data analysis skillset applicable to drive data-driven decisions to business, namely: data collection and analysis, design of model marketing scenarios , and executive communication of findings with Excel, Tableau, Google Analytics, and Data Studio.

Modules or Tasks under 'Marketing Analysis Virtual Experience Program' through Forage under Wayfair.

Analyze high-level data, go-to-market essential insights, top protocol user acquisition-retention data, and more for Arbitrum, Optimism, Polygon, and zkSync blockchains (first 100 days post-mainnet launch)

A simple NLP project based on a real-life scenario problem statement.

RFM, also known as RFM analysis, is a type of customer segmentation and behavioral targeting used to help businesses rank and segment customers based on the recency, frequency, and monetary value of a transaction.

As part of a course, multiple linear regression models. My partner Ariana and me, created a linear regression model to determined the consumer spending on sugar-free products.