On floating nature of the predicted future difficulty level

[tzhan28]

purchasing the long token of the contract means the buyer's view is that the difficulty will be even higher than the current concensus indicated by the price.
And vice versa.

Which creates a problem. How do we claasify an action as long if the prediction is floating but the result doesn't move along? It's like making a bet of instead of purchasing a stock. Should our ui/ux resemble a betting site instead of a trading site?