Create content with a focus on the value proposition for individuals.

[jelbazi]

A clear value proposition is key in increasing the compounding effect of sharing and filling out the questionnaire.
And for the best results for everyone, we need many people filling out the survey.
To get across the value proposition, pieces of content can be highly effective.

Here is a first attempt at generating content ideas (Google sheet)

After generating some ideas, start creating/writing some? Then translations?

• generate content ideas

• create content

• translate content

• add to site

Not everything has to be there at first, so maybe just a few pieces is fine at first?